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Consumer Health in Vietnam

Publisher Euromonitor International
Published Oct 01, 2025
Length 106 Pages
SKU # EP20464039

Description

Retail value sales of consumer health are expected to rise in current terms in Vietnam in 2025. During the year, the consumer health market has shown a solid and steady performance, although growth has slowed due to several structural changes. Enhanced national health insurance has improved access and affordability, encouraging more people to seek timely treatment and preventive care. The digitalisation of hospitals through electronic medical records and digital health insurance cards has cut wa...

Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

106 Pages
Consumer Health in Vietnam
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics records a second year of slow growth in 2025, as some consumers access products via other channels
GlaxoSmithKline Consumer Healthcare Vietnam (GSK) leads due to proven brand efficacy
Pharmacies remains the dominant distribution channel due to trusted advice
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics over the forecast period despite some challenges
Digital innovation and retail digitalisation to support forecast growth
New pharmacy law paves the way for growth in analgesics in Vietnam
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Seasonal flu supports growth in 2025
GlaxoSmithKline Consumer Healthcare Vietnam Co Ltd leads the category
Pharmacies dominates distribution
PROSPECTS AND OPPORTUNITIES
Pharyngeal preparations set to experience robust growth during the forecast years
The development of retail e-commerce expands consumer base
Natural health solutions thrive amid Vietnam’s urban pollution crisis
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies set for positive growth in 2025
United International Pharma Co Ltd retains its leading position
Pharmacies dominates digestive remedies distribution
PROSPECTS AND OPPORTUNITIES
Shift in lifestyle will support the performance of digestive remedies
Digital innovation transforms access to digestive health products in Vietnam
Gut health awakens new wellness era in Vietnam
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for dermatologicals
Janssen-Cilag Ltd leads dermatologicals
Pharmacies remains dominant
PROSPECTS AND OPPORTUNITIES
Rapid growth expected in dermatologicals
Digital innovation transforms access to dermatologicals in Vietnam
Bayer Vietnam aims to provide support to build greener and healthier future
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN VIETNAM
2025 DEVELOPMENTS
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for sleep aids
Central Pharmaceutical Joint Stock Company No 2 leads the market
Pharmacies channel dominates sales
PROSPECTS AND OPPORTUNITIES
Sleep aids to continue its strong growth in the forecast years
Vietnam’s sleep aids industry advances through innovation and quality
Wellness trends drive demand for natural sleep aids in Vietnam
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eye care maintains strong performance
Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
Distribution continues to rely heavily on pharmacies
PROSPECTS AND OPPORTUNITIES
Eye care in Vietnam expected to see continued growth
Product innovation to be seen in the forecast period
Rohto Mentholatum Vietnam engaing in partnerships and community programmes
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable peformance from wound care in 2025
Urgo Healthcare Products (Thailand) Ltd retains its leading position
Pharmacies remains top distribution channel
PROSPECTS AND OPPORTUNITIES
Wound care forecast to achieve stronger growth
Advanced wound care innovations support sustainable healthcare in Vietnam
Urgo Healthcare Products (Thailand) Ltd will remain the leading company in wound care sustainability efforts in Vietnam
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expansion supported by rising health and wellness trend
Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
Retail e-commerce the fastest growing channel for vitamins in Vietnam
PROSPECTS AND OPPORTUNITIES
Vietnam’s vitamins market forecast to maintain strong growth
E-commerce and innovation drive growth in vitamins
Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements faces challenges as Vietnam battles counterfeit products in 2025
Herbalife Vietnam LLC leads the market
Pharmacies to stay out in front
PROSPECTS AND OPPORTUNITIES
The dietary supplements market in Vietnam will maintain a continuous strong performance in the forecast period
Dietary supplement innovations bring convenience and targeted benefits in Vietnam
Vietnam strengthens fight against counterfeit dietary supplements through government and retail partnerships
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable category performance
Herbalife Vietnam leads weight management and wellbeing
Direct selling leads distribution
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing in Vietnam are projected to deliver a stronger performance
Leading players will lead product innovation
Direct sellers like Herbalife Vietnam and Amway Vietnam playing pivotal roles in advancing sustainable development
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth for sports nutrition in Vietnam in 2025
Herbalife Vietnam LLC leads the sports nutrition market
Direct selling loses place as the leading channel
PROSPECTS AND OPPORTUNITIES
Sports nutrition in Vietnam is expected to improve steadily in the coming years
Sports nutrition market set to welcome more imported international brands
Health and wellness trend supports growth
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal and traditional products continued to perform strongly
Herbalife Vietnam LLC maintains its leadership in highly fragmented category
Pharmacies leads category distribution, but rival channels continue to grow
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to record a strong performance
Vietnamese pharmaceutical leaders innovate, combining tradition with technology
Sustainable growth and community wellness drive Vietnam’s herbal and direct selling markets
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health in Vietnam continues to post good results
UPSA, Laboratoires works to reinforce its leadership in paediatric consumer health
Pharmacies leads, while retail e-commerce gains in popularity
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health market is expected to see significant, but more stable growth
Rising demand fuels innovation in paediatric vitamins and dietary supplements in Vietnam
Paediatric consumer health reflects growing wellness awareness and rising demand for early care in Vietnam
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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