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Consumer Health in the United Kingdom

Publisher Euromonitor International
Published Sep 19, 2025
Length 108 Pages
SKU # EP20423810

Description

Retail value sales of consumer health are expected to rise in current terms in the UK in 2025, though growth is set to be slower than in the previous year. This deceleration, partly due to weaker unit price increases compared to recent years, is being driven by a slightly weaker performance for vitamins and dietary supplements following several years of strong growth, and a more sluggish performance in the over-the-counter space, which has lacked significant Rx-to-OTC switches in recent years. D...

Euromonitor International's Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in the United Kingdom
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid growth as self-medication grows
Reckitt Benckiser retains lead thanks to Nurofen
Pharmacies remains the dominant channel, but e-commerce continues to grow from low base
PROSPECTS AND OPPORTUNITIES
Analgesics to continue to grow over forecast period
Value hacking and digital diagnostics provide opportunities
Gentle efficacy is important amongst sceptical consumers
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Allergy remedies provide category growth
Reckitt Benckiser remains dominant player
Supermarkets closing gap on pharmacies
PROSPECTS AND OPPORTUNITIES
Multiple factors expected to drive growth
At-home solutions gain popularity through tech-enabled diagnostics
Natural and “gentler” products expected to gain popularity
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Targeted communication boosts sales of digestive remedies
Portfolio diversity helps Reckitt Benckiser to maintain leadership
Convenience helps to drive e-commerce dynamism
PROSPECTS AND OPPORTUNITIES
Age and need-specific marketing key for future growth
Digitalisation growing in importance for product recommendation
Digestive remedies intrinsically connected to holistic wellness
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hair loss concerns driving dermatological growth
Bayer continues to focus on women’s health
E-commerce continues to gain retail share in dermatologicals
PROSPECTS AND OPPORTUNITIES
At-home skin solutions to see significant growth
AI skin analysis offers opportunities for players
Skin health will become an ever more important aspect of holistic wellness
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
NRT growth driven by consumer concerns
Nicorette maintains market leadership
Hypermarkets offers more NRT solutions, enhancing value and convenience
PROSPECTS AND OPPORTUNITIES
NRT forecasted to grow as tobacco usage drops
Technology offers supports to consumers
Government legislation looks to curb smoking further
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer focus on wellness boosts sales of sleep aids
Omega Pharma Ltd maintains leadership
Retail e-commerce leads sales
PROSPECTS AND OPPORTUNITIES
Factors such as stress expected to drive future sales
Digital developments help to support use of sleep aids
Sustainability and natural alternatives to be popular
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
High levels of screen time continue to help value growth
Optrex remains the leading brand
E-commerce expansion
PROSPECTS AND OPPORTUNITIES
Positive outlook
Innovation through digital and technological advances
Aligning with broader wellness goals
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle factors drive growth
Elastoplast remains the leading brand
Convenience and price drive growth of e-commerce
PROSPECTS AND OPPORTUNITIES
Ageing populations and NHS pressure to boost wound care
Technology supporting increasingly complex at-home treatments
Health and sustainability
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 vitamin sales driven by category simplicity
Phizz Ltd goes from strength to strength
Online sales continue to gain share
PROSPECTS AND OPPORTUNITIES
Vitamins faces challenges from combination dietary supplements
Affordability key to category’s future prospects
Functional/fortified food and drink expansion presents moderate challenges going forward
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements continues to outperform vitamins
Vitabiotics’ key brands face competition in women’s health space
Shopify gains on Amazon
PROSPECTS AND OPPORTUNITIES
Collagen in demand owing to purported array of benefits
Women’s health continues to provide opportunities
Holland & Barrett and Boots continue to evolve their portfolios and brick-and-mortar strategies
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meal replacement category continues to fuel industry growth
Retail footprint drives resilience in evolving weight management sector
Digital sales dominate as interest in OTC weight loss drugs fades
PROSPECTS AND OPPORTUNITIES
Modest growth ahead for the UK weight management and wellbeing market
Blurring lines between weight management and holistic health solutions
GLP-1 growth pressures traditional weight management
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Protein-based products anchor market performance
THG balances legacy strength with strategic transformation
Sports nutrition embraces omnichannel evolution
PROSPECTS AND OPPORTUNITIES
Protein powders to continue to play key role in growth
Creatine and hydration lead next wave of innovation
Health-conscious reformulations to lead future product strategies
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal supplements and topical remedies fuel market growth in 2025
Intense market competition driven by consumer trust and brand visibility
Traditional retail remains important amid e-commerce surge
PROSPECTS AND OPPORTUNITIES
Steady growth ahead for the UK herbal/traditional products market
Innovation to boost demand for herbal/traditional products
Enhanced herbal medicine regulations to broaden access and strengthen consumer safety
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric vitamins and dietary supplements boost paediatric segment growth
Medipharma dynamic as Optibac performs well
Stronger focus on digital health solutions
PROSPECTS AND OPPORTUNITIES
Declining birth rate expected to slow sales
IP product licensing re-emerging as key strategy
Government looking towards prevention methods for paediatric flu
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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