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Consumer Health in Thailand

Publisher Euromonitor International
Published Oct 16, 2025
Length 112 Pages
SKU # EP20490812

Description

Sales of consumer health products have seen steady growth in current value terms in 2025. There are several trends happening that are shaping the overall performance of consumer health in Thailand in 2025. For instance, there is a strong focus on preventative health among consumers in Thailand, especially Gen Z and millennials, who are shifting from reactive healthcare to proactive self-care. Health is now seen as a lifestyle investment and Thai consumers tend to have high interest in adopting v...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

112 Pages
Consumer Health in Thailand
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN THAILAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population and focus on self-care fuelling growth in analgesics
Competition heats up with private label making gains
Pharmacies remain key to sales of analgesics but e-commerce making steady inroads
PROSPECTS AND OPPORTUNITIES
Positive outlook backed by Thailand’s ageing population and tourist demand
The digital market presents strong opportunities for sales and marketing
Health is the new wealth as consumers turn to herbal/traditional products
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Environmental conditions fuelling demand for antihistamines/allergy remedies
Competition intensifies as players invest in new product development and rebranding
Health and beauty specialists dominate but convenience stores show promise
PROSPECTS AND OPPORTUNITIES
Self-medication trend likely to boost sales
Manufacturers focus on offering fast and effective solutions to meet the needs of modern consumers
Legislation could help boost consumer confidence in the category
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising awareness of the importance of gut health driving sales of digestive remedies
Flying Rabbit and Gaviscon the standout performers in 2025
Pharmacies dominate with trusted advice but convenience stores on the rise
PROSPECTS AND OPPORTUNITIES
Positive outlook for digestive remedies supported by expanded distribution
Natural remedies could provide competition and inspiration for manufacturers
Proton pump inhibitors and antacids set to be the most dynamic categories
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales rise as environmental conditions impact skin health
GSK Consumer Healthcare leads but local player T Man Pharma makes inroads
Pharmacies remain key but e-commerce and convenience stores offer alternative options
PROSPECTS AND OPPORTUNITIES
Skin health receiving growing attention as consumer awareness increases
Dermatologicals could face increasing competition from other areas of the market
Stricter regulation could be imposed on products with dermatological claims
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
High rate of smoking prevalence presents strong growth opportunities
The market remains consolidated despite the growing competition from niche brands
Pharmacies remain central to the path to quitting
PROSPECTS AND OPPORTUNITIES
High smoking rates should sustain demand but category could face competition from Rx product
Marketing and distribution will be key to growth
New Anti-Tobacco Laws should provide a boost to sales
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN THAILAND
2025 DEVELOPMENTS
Strict controls over the dispensing of sleep aids limits sales
PROSPECTS AND OPPORTUNITIES
Regulation unlikely to change leaving little scope for development
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth fuelled by an ageing population and the impact of digital lifestyles
Domestic brands retain the lead but imported brands showing strong potential
Pharmacies dominate thanks to professional advice but e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Evolving trends set to favour eye sales as population ages and pollution levels rise
New product development expected to focus on standard eye care
Bright outlook for eye care but players may need to adopt new strategies to stand out in the market
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth fuelled by demand for sticking plasters/adhesive bandages
Jack Chia Industries and 3M continue to dominate but smaller players are finding success
Different channels meet different needs
PROSPECTS AND OPPORTUNITIES
Wound care set to benefit from consumers leading more active lives
New product development and more variety could be key to success
Demand could shift towards products with natural claims
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins thriving as consumers invest in their health
Amway remains on top with its popular business model
Distribution landscape evolving with new opportunities arising online and offline
PROSPECTS AND OPPORTUNITIES
Vitamins still has plenty of room to grow
New product development likely to be a key growth driver for vitamins
New legislation and a focus on mental wellbeing set inform the market
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of dietary supplements benefiting from new product development and a focus on preventative health
Well-established companies Amway and Mega Lifesciences retain the lead
Pharmacies lead sales but e-commerce on the rise thanks to sales promotions
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle factors expected to shape demand over the forecast period
New product development and digital sales and marketing key to growth
Consumers are expected to become more demanding with the FDA likely to tighten regulations
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising obesity rates and an ageing population are key growth drivers in 2025
Amway leads but competition heats up with Thai Otsuka a standout success
Pharmacies and e-commerce challenging the previous stronghold of direct selling
PROSPECTS AND OPPORTUNITIES
Positive outlook for weight management and wellbeing
The digital market is set to play a growing role in educating and informing consumers
Thailand’s FDA could look to tighten regulation
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
The audience for sports protein grows as consumers pursue healthier lifestyles
Local brands looking to make inroads but VitaXtrong and Optimum Nutrition remain on top
Health and beauty specialists and e-commerce remain key to growth
PROSPECTS AND OPPORTUNITIES
Sales set to rise as the target audience expands and consumers pursue healthier lives
New product formulations and digital marketing set to be the focus of innovation
Stricter regulation could increase consumer confidence in sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional tonics remains a key sales driver
Competitive landscape benefits from new product development with Brand’s leading the way
Pharmacies remain the key point of sale but convenience stores benefit from impulse purchases
PROSPECTS AND OPPORTUNITIES
Bright outlook for the category as consumers look for natural solutions to modern problems
The digital market offers potential growth opportunities
Thailand’s government expected to tighten its regulation on some ingredients
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric vitamins and dietary supplements the key growth driver
Players launch new products in response to growing market demand
Pharmacies leads sales but e-commerce is playing a growing role in the market
PROSPECTS AND OPPORTUNITIES
Bright outlook for the category as the focus shifts to preventative health
Digital marketing set to be a key focus as players look to educate consumers
Regulation on digital marketing could be tightened over the forecast period
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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