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Consumer Health in Taiwan

Publisher Euromonitor International
Published Oct 03, 2025
Length 122 Pages
SKU # EP20464034

Description

Value sales of consumer health rose in Taiwan in 2025. According to the National Development Council, Taiwan will officially enter a super-aged society in 2025, meaning that over 20% of its population will be aged 65 and above. In response, numerous experts continue to advocate for healthy ageing through proper diet and healthy lifestyle. Concepts such as anti-ageing, anti-cancer, and anti-inflammatory living are steadily gaining traction and becoming embedded in everyday life.

Euromonitor International's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

122 Pages
Consumer Health in Taiwan
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Topical analgesics support growth as demand rises for accessible pain relief in Taiwan
Haleon UK Services Limited strengthens its leadership as brands target diverse consumer pain relief needs
Pharmacies maintain its dominance while health and personal care stores emerge as a key growth driver
PROSPECTS AND OPPORTUNITIES
Demand for topical analgesics is expected to rise due to the ageing population and evolving consumer preferences
Social media influence and cross-border shopping will drive growth of Japanese analgesics
Acetaminophen is expected to remain a staple, driven by rising self-medication and healthcare strain
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising flu cases and public health awareness drive growth in cough, cold and allergy (hay fever) remedies
Haleon UK Services Limited raises prices for Panadol flu products as cost pressures intensify
Pharmacies lead distribution of cough, cold and allergy remedies amid steady demand
PROSPECTS AND OPPORTUNITIES
Rising consumer education and convenience is set to support growth in cough, cold and allergy remedies
Brand are set to invest in innovative digital engagement strategies
There is set to be a growing preference for natural remedies due to rising self-care habits
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
An ageing population and modern lifestyles drive demand for digestive remedies
Hui Chun Tang retains its lead in digestive remedies while Kowa gains momentum with a natural positioning
Evolving consumer preferences drive a shift towards health and personal care stores in digestive remedies
PROSPECTS AND OPPORTUNITIES
Steady growth expected for digestive remedies, driven by the ageing population and natural wellness trends
Enzyme-based supplements are expected to gain traction over the forecast period
Gut health awareness will drive a preference for herbal and mild digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hygiene habits and lifestyle stressors drive growth for dermatologicals in Taiwan
Arich Enterprise Co Ltd retains its lead while innovation drive competition
Pharmacies lead distribution as consumers seek professional guidance and privacy
PROSPECTS AND OPPORTUNITIES
A shift toward self-care is set to support steady growth in dermatologicals
Emerging innovation in Taiwan is expected to focus on exosomes
Hair skinification is set to rise as Taiwan’s ageing society and climate drive scalp care innovation
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Declining smoking rates and public policy drive growth of NRT smoking cessation aids in Taiwan
Market leaders face share decline as competition intensifies in NRT smoking cessation aids
Pharmacies remain key for NRT smoking cessation aids as health and personal care stores drive dynamic growth
PROSPECTS AND OPPORTUNITIES
Strong public health momentum is set to drive a positive outlook for NRT smoking cessation aids
Subsidised therapies will support smoking cessation, but NRT aids is set to remain the primary solution
Second-generation cessation services are set to encourage quitting over the forecast period
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing sleep challenges drive demand for sleep aids in Taiwan
Sentosa leads sleep aids in 2025 amid rising competition and evolving retail channels
Pharmacies lead while retail e-commerce surges as sleep aid distribution evolves in Taiwan
PROSPECTS AND OPPORTUNITIES
Sleep aids is set for continued growth as natural supplements and holistic wellness gain traction
Personalised needs and scientific innovation drive premiumisation in sleep aids
Probiotic-sleep aid combinations are set to gain momentum as gut health awareness grows
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eye care grows in Taiwan as screen time increases and consumer segmentation deepens
Mentholatum leads eye care as innovation and brand engagement drive competition
Pharmacies retain its lead in eye care distribution, while health and personal care stores gain ground
PROSPECTS AND OPPORTUNITIES
Eye care is set to have sustained growth, driven by lifestyle demands and detailed consumer segmentation
Ingredient synergy and innovation is expected to drive differentiation in eye care
Female-focused brands are set to leverage trust to expand eye care in Tawain
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care in Taiwan grows in line with self-care trends and the ageing population
3M and Band-Aid strengthen their market position as advanced wound care gains traction in Taiwan
Health and personal care stores drive growth in wound care distribution, surpassing pharmacies in Taiwan
PROSPECTS AND OPPORTUNITIES
Advanced care needs and the ageing population are set to fuel positive growth
Innovation is set to focus on holistic wound care and liquid bandages across the forecast period
Trust, accessibility and education are set to drive brand engagement in wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventive health trends and multifunctional formats drive vitamin growth in Taiwan
Emotional positioning and lifestyle marketing helps Haleon UK lead vitamins
Retail e-commerce drives growth as pain relief vitamins gain ground
PROSPECTS AND OPPORTUNITIES
Natural sources and the launch of hybrid supplements is set to influence vitamins
Extended-release vitamins are set to gain traction as consumers seek lasting benefits
Functional supplements may challenges sales, drawing consumers away from standalone vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Infrastructure, innovation, and wellness drive growth in dietary supplements
Amway Taiwan Co retains its lead while Synergy Taiwan Inc improves its share
Retail e-commerce leads distribution as players focus on strong content strategies and promotional deals
PROSPECTS AND OPPORTUNITIES
Strong acessibility is set to drive growth for dietary supplements across the forecast period
As gut health concerns rise, probiotic supplements will emerge as a key growth driver
Rising demand is set to drive innovation and growth in beauty and wellness dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health concerns and cultural trends drive growth in weight management and wellbeing
Market diversification challenges leading brands in Taiwan’s weight management and wellbeing
Retail e-commerce leads sales while direct selling evolves with personalised support
PROSPECTS AND OPPORTUNITIES
Rising health concerns are expected to sustain long-term growth for weight management
Competition is set to intensify within supplement nutrition drinks
Emerging opportunities for healthcare brands in Taiwan’s nascent GLP-1 market
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition thrives in Taiwan as health consciousness and youth fitness trends rise
Mars Inc leads sports nutrition amid rising competition and innovation
Retail e-commerce leads while health and personal care stores emerge as a growth driver
PROSPECTS AND OPPORTUNITIES
Sports nutrition in Taiwan is projected to grow amid demographic shifts and active lifestyles
Customisation, convenience, and flavour variety are set to drive deeper consumer engagement
Innovation in sports protein is set to target light users, weight management, and beauty-conscious consumers
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional remedies gain ground due to an aging population and focus on preventive health
Leading players in herbal/traditional products focus on science-backed innovation and traditional wisdom
Direct selling leads while retail e-commerce gains ground in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
A rising demand for herbal/traditional remedies is set to reflect shifting health attitudes in Taiwan
Scientific innovation enhances consumer trust in herbal/traditional products
There is set to be a rising interest in energy and mood-boosting herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN TAIWAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for paediatric vitamins and dietary supplements reflects evolving parental priorities
Haleon UK Services Ltd retains its lead while emerging brands challenge established leaders
Pharmacies remain the leading but declining distribution channel in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Premiumisation is expected to offset challenges in the context of record-low birth rates
Product innovation and palatability are set to drive consumer trust in paediatric dietary supplements
Travel trends are expected to sustain demand for child-friendly OTC medicines in portable formats
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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