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Consumer Health in Switzerland

Publisher Euromonitor International
Published Sep 23, 2025
Length 108 Pages
SKU # EP20439488

Description

Consumer health in Switzerland is enjoying steady value growth driven by the growing trend towards proactive health and self-care. Swiss consumers are becoming more self-informed and educated around health and wellness in order to remain fit and healthy, stay energised and fight the effects of ageing. According to the Swiss Society for Clinical Nutrition and Metabolism (GESKES), more than 70% of Swiss consumers treat minor ailments or engage in preventative care without the consultation of a doc...

Euromonitor International's Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in Switzerland
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN SWITZERLAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady pace of growth as consumers self-medicate with analgesics to treat everyday ailments
Verfora AG takes the top spot with familiar local brands
Pharmacies is dominant channel for analgesics
PROSPECTS AND OPPORTUNITIES
Ageing population and modern lifestyles to maintain low growth rates
OTC switches offer some additional growth opportunities
Healthier lifestyles threaten to reduce demand in the upcoming years
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong cold and flu season and higher incidence of allergies supports growth
Verfora AG holds a slim lead over Haleon Schweiz AG
Pharmacies and drugstores claim majority of sales
PROSPECTS AND OPPORTUNITIES
External factors will nurture future category development
Natural and local products are expected to be key drivers of growth
Self-care trend fuelled by a more educated population
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Swiss dietary preferences underscore need for digestive remedies
JNTL Consumer Health II holds a firm lead
Strict regulations push consumers towards pharmacy channel
PROSPECTS AND OPPORTUNITIES
Maturity will limit growth prospects
Industry focus leans towards preventative solutions
Limitations from healthier lifestyles and focus on digestive health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Outdoor lifestyles and environmental change shapes demand patterns
Bayer (Schweiz) AG carves a strong position ahead of competitors
Regulations restrict sales to pharmacies and specific drugstores
PROSPECTS AND OPPORTUNITIES
Broad trends to drive use of dermatologicals
Technological breakthroughs could reduce reliance on OTC solutions
Multifunctional skin care products create competition for OTC dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
NRT smoking cessation aids face strong competition
Concentrated landscape led by JNTL Consumer Health II (Switzerland)
Pharmacies are primary distribution channel
PROSPECTS AND OPPORTUNITIES
Anti-smoking culture to support future growth
Low levels of innovation are anticipated
Healthier lifestyles are adopted by consumers
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids witness robust growth as sleep-related issues rise
Sidroga AG garners top position with familiar Valverde Schlaf brand
Drugstores gain share but pharnacies still dominate in sleep aids
PROSPECTS AND OPPORTUNITIES
More consumers will tackle sleep issues triggered by lifestyle factors
Saturated market creates fiercely competitive landscape
Consumers are increasingly aware of importance of sleep
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth of eye care reflects the needs of an ageing population, device use and higher incidence of allergies
Théa Pharma SA competes closely with Verfora AG
Strict regulations give pharmacies the upper hand
PROSPECTS AND OPPORTUNITIES
Solid opportunities for growth in the upcoming years
Tehcnological advancements will raise quality standards and personalisation
Consumers to place higher priority on managing eye health
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising levels of activity and ageing population drive need for wound care
IVF Hartmann maintains lead with familiar Dermaplast brand
Pharmacies claim the lion’s share of wound care sales
PROSPECTS AND OPPORTUNITIES
Wound care to maintain steady pace of growth
Innovations to centre on personalised designs and aesthetic appeal
Swiss consumers are largely self-reliant when it comes to wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins benefit from growing commitment to health and wellness
Antistress AG leads in the vitamins category
Wider number of distribution channels can sell vitamins in contrast to other categories
PROSPECTS AND OPPORTUNITIES
Greater knowledge through self-care will drive uptake of vitamins
New formats and combinations to fuel new product development
Health and wellbeing focus provides opportunities and limitations
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bright performance is driven by proactive health efforts and wider knowledge
Antistress AG bolsters its position in dietary supplements
Pharmacies strengthen position as retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Steady growth fuelled by health-conscious population
Ageing and stress-related issues to fuel product development
Growing competition from alternative beauty products and fortified foods
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for weight management and wellbeing products
Biomed AG strengthens its leading position
Fewer legislative restrictions supports a range of distribution channels
PROSPECTS AND OPPORTUNITIES
Strong demand as weight problems will continue to rise
Product innovation to focus on format and flavours
Health awareness campaigns provide support to growth
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mainstream consumption of sports nutrition fuels category growth
Sponser Sport Food AG cedes further ground to Active Nutrition
Retail e-commerce and drugstores are key channels
PROSPECTS AND OPPORTUNITIES
Snacking products and wider distribution to aid growth
Innovative technologies open the gateway for personalised sports nutrition
Wide spectrum of health and fitness information online will fuel demand
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tonics support growth of popular herbal remedies
Key players in herbal/traditional cough & cold remedies lead the competitive landscape
Pharamcy lead distribution due to legal regulations
PROSPECTS AND OPPORTUNITIES
Strong demand for naturalness will prevail
Innovations will look at improving absorption and efficacy whilst reducing side effects
Functional food and beverage developments will increase competition
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lower demand for paediatric consumer health
Swiss player Galderma Schweiz AG bolsters its strong lead
Legislative barriers give pharmacies the upper hand
PROSPECTS AND OPPORTUNITIES
Modest outlook as demand rises for preventative and therapeutic solutions
Rising interest in natural and herbal/traditional solutions
Proactive lifestyles changes could hamper future demand
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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