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Consumer Health in Sweden

Publisher Euromonitor International
Published Oct 03, 2025
Length 96 Pages
SKU # EP20464032

Description

Consumer health in Sweden is seeing positive, though slowed, retail value growth in 2025. The Swedish economy is improving, with inflation stabilising. However, many consumers are prioritising spending on experiences such as dining out, concerts and travel, while also saving more amid uncertainty about the future. Despite this, demand for consumer health is holding up relatively well. Most consumers continue to purchase vitamins and dietary supplements (VDS) and OTC products as part of their reg...

Euromonitor International's Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

96 Pages
Consumer Health in Sweden
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN SWEDEN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Busy and active lifestyles push value growth for analgesics in Sweden
GSK leads as Grünenthal enjoys rapid rises in 2025
Pharmacies remains largest distribution channel despite shrinking share
PROSPECTS AND OPPORTUNITIES
Continued growth amid holistic health trends though topical analgesics may struggle
Product diversification to drive interest
Pharmacies to remain central but faces rising online competition
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 sees slight value sales growth thanks to extended pollen seasons
Cloetta leads companies, while Orifarm rises fastest in 2025
Pharmacies as primary distribution channel
PROSPECTS AND OPPORTUNITIES
Allergy-related demand supports growth
Natural and herbal/traditional products to remain relevant
Pharmacies will remain central as online sales expand
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population supports continued growth for digestive remedies in Sweden
Meda leads as Navamedic expands in 2025
Pharmacies still leads distribution but is losing share to e-commerce
PROSPECTS AND OPPORTUNITIES
Growth supported by ageing, travel and lifestyle factors
Holistic health approach may curb demand
Pharmacies to remain key, with strong growth online
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising awareness sustains category sales in 2025
ACO Hud Nordic leads overall dermatologicals
E-commerce expands at the expense of pharmacies
PROSPECTS AND OPPORTUNITIES
Growth driven by lifestyle and appearance-related concerns
Strong preference for trusted brands
Ongoing demand for lice treatments and increased competition from dermocosmetics
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Declining demand as smoking rates fall
Leading players under pressure
Pharmacies as central channel
PROSPECTS AND OPPORTUNITIES
Further declines expected as smoking prevalence falls
Competition from alternative nicotine products
E-commerce to expand share, though pharmacies channel remains key
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand as sleep problems increase
Leading brands gain from consumer trust
Pharmacies dominates distribution for sleep aids in Sweden
PROSPECTS AND OPPORTUNITIES
Busy lifestyles to fuel further growth
Alternatives outside consumer health gaining traction
Melatonin to see continued expansion, while e-commerce will keep on rising
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digital lifestyles and allergies drive demand
Established leaders and smaller challengers
Retail e-commerce continues to steal share from pharmacies
PROSPECTS AND OPPORTUNITIES
Allergies and screen use will sustain growth in wound care
Growing potential in children’s eye care
Sophistication of product offerings
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Outdoor lifestyles keep demand steady
Strong brands retain consumer trust
E-commerce expands while traditional channels hold firm
PROSPECTS AND OPPORTUNITIES
Steady growth supported by active lifestyles
Innovation needed to revitalise a mature category
Further expansion expected for private label
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamin D leads growth within single vitamins
Established players maintain stronghold while local brands gain ground
E-commerce drives distribution shift
PROSPECTS AND OPPORTUNITIES
Health and wellness to sustain demand
Private label challenges mid-tier brands
Multivitamins faces competition from personalised choices
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural supplements continue to drive growth
Established leaders with growing niche challengers
Retail landscape diversifies beyond pharmacies
PROSPECTS AND OPPORTUNITIES
Steady growth supported by innovation
Private label to gain share
Beauty-from-within trend to accelerate
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Impact of semaglutide weighs on category performance
Nutricia remains leader while challengers emerge
Digital platforms dominate distribution
PROSPECTS AND OPPORTUNITIES
Category growth remains modest amid competition
Semaglutide use set to rise further
Functional foods and convenience to intensify competition
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category expands with broader consumer base
Barebells leads while Myprotein builds loyalty
E-commerce dominates, but offline formats diversify
PROSPECTS AND OPPORTUNITIES
Solid growth outlook supported by lifestyle trends
Vegan and natural products to expand
E-commerce to remain central battlefield
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth sustained by natural health positioning
Trusted legacy brands hold firm
E-commerce accelerates, pressuring offline retail
PROSPECTS AND OPPORTUNITIES
Holistic lifestyles to support category growth
Brand trust to remain decisive
Online competition to intensify
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category expands with new child-friendly formats
GSK leads while Monkids gains momentum
Pharmacies leads distribution as e-commerce continues to expand
PROSPECTS AND OPPORTUNITIES
Steady growth supported by rising availability
Brand trust vs private label growth
Vitamins and supplements remain resilient
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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