Report cover image

Consumer Health in South Korea

Publisher Euromonitor International
Published Sep 19, 2025
Length 108 Pages
SKU # EP20423809

Description

Consumer health retail value sales are expected to rise in current terms in South Korea in 2025. OTC (over-the-counter) products are growing faster than vitamins and dietary supplements. This is largely because OTC items meet consistent, essential health needs that are less likely to be replaced by food or lifestyle alternatives. In contrast, vitamins and dietary supplements often face competition from functional foods and beverages, which can serve similar purposes in more convenient or enjoyab...

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in South Korea
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price cuts and brand revivals reshape South Korea’s analgesics market
Mentholatum builds lifestyle appeal
Online restrictions and workarounds shape analgesics access in South Korea
PROSPECTS AND OPPORTUNITIES
Adult combination products – analgesics to lead growth
Night-time Tylenol sales highlight convenience stores’ role in emergency care
Price wars expected to continue in the competitive analgesics market
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Combination products and antihistamines reshape South Korea’s allergy remedies market
Panpyrin’s legacy and Kwang Dong’s momentum
Medicated confectionery expands reach to consumers
PROSPECTS AND OPPORTUNITIES
Segmentation to drive growth in South Korea’s cough, cold and allergy (hay fever) remedies market
Nasal spray side effects raise awareness, impacting market outlook
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies market holds steady as import brands adapt
Brand loyalty sustains digestive remedies leadership
Convenience store sales may rise with policy shift in digestive remedies
PROSPECTS AND OPPORTUNITIES
Dietary supplements gain ground in digestive support
OTC digestive remedies players seek growth through brand expansion
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vaginal antifungals shows strong growth through awareness campaigns
Nizoral shortage in 2025 tied to packaging and supply issues
Pharmacies remain the core channel for dermatologicals
PROSPECTS AND OPPORTUNITIES
Topical antifungals faces pressure from prescription growth and generics
Consumer education becomes key strategy in dermatologicals
Pharmaceutical companies expand into beauty with dermatological expertise
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
NRT smoking cessation aids market stalls amid rise of e-cigarettes
Low demand and public support limit pharmacy sales of NRT smoking cessation aids
Nicorette gaining ground on leader, Nicostop
PROSPECTS AND OPPORTUNITIES
Threat from e-vapour products
New entrant Endpuff challenges traditional NRT smoking cessation aids
Education and events drive NRT smoking cessation awareness in South Korea
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
South Korea embraces plant-based sleep aids amid regulatory limits
Shift in South Korea’s sleep aids market from relaxation to induction
Players explore alternatives to melatonin-based products
PROSPECTS AND OPPORTUNITIES
Plant-based melatonin reshapes South Korea’s sleep aids market
Regulatory oversight strengthens safety of sleep aids in South Korea
Increasing competition
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Standard eye care maintains market dominance despite allergy segment growth
Frenzeye Drop leads market but faces uncertainty after price hike
Display at pharmacies promotes sales of eye care products
PROSPECTS AND OPPORTUNITIES
Smarter allergy prevention could limit allergy eye care demand
Regenerative eye care takes centre stage
Increasing segmentation
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Segmented wound care gains ground with targeted solutions
Duoderm Brand Launch signals push in wound care
Diverse channel accessibility
PROSPECTS AND OPPORTUNITIES
Informed consumer demand
Character bandages drive everyday use in South Korea’s wound care market
Wound care innovation finds its way from hospitals to homes
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins D and B gain momentum in a market long dominated by C
Newcomers gain ground in South Korea’s vitamins market
Multi-channel momentum fuels vitamin growth in South Korea
PROSPECTS AND OPPORTUNITIES
Consumer education drives broader interest in single vitamins
Personalised vitamins by life stage reshape market priorities
Retail channel blurs line between OTC and supplements
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Diverse needs drive growth in non-herbal supplements
Centrum’s life stage packs drive Haleon’s growth in South Korea
Convenience stores and variety stores look to build presence in dietary supplements
PROSPECTS AND OPPORTUNITIES
Evening primrose oil expands its reach beyond women’s health
Mood, blood flow and absorption: the next frontiers in supplement trends
Second-hand supplement trading gets trial extension
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight loss supplements grows steadily with ingredient innovation
Daesang Corp slows down as Nu Care settles and focus shifts to protein RTD
Retail e-commerce gains ground as direct selling brands lose momentum
PROSPECTS AND OPPORTUNITIES
Diet drinks emerge as a threat to traditional weight management products
GLP-1 branding shifts weight management market despite mixed reactions
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
RTD type sports nutrition gains popularity through convenience and accessibility
Overseas brands dominate sports protein powder market
Olive Young boosts protein product sales
PROSPECTS AND OPPORTUNITIES
Fragmented sports non-protein products market shows growth potential amid ingredient concerns
Sports nutrition faces maturity and the need for segmentation
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional tonics faces a new phase of change
Korea Ginseng Corp strengthens JungKwanJang brand amid challenges
E-commerce dominates, while homeshopping faces challenges
PROSPECTS AND OPPORTUNITIES
Paediatric herbal supplements expected to lead growth in traditional health market
OEM innovation unlocks growth for herbal/traditional products
Shift in targeting older consumers may be required
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric cough, cold and allergy remedies and supplements see strong growth amid practical needs
Premium children’s supplements grow as parents seek more than just nutrition
Paediatric vitamin products gains spotlight in homeshopping and convenience stores
PROSPECTS AND OPPORTUNITIES
South Korea’s supplements market expands to include school-age children
Plastic pouch convenience meets safety challenges in infant supplements
Paediatric OTC shortages highlight need for sustainable policy
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us