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Consumer Health in South Korea

Publisher Euromonitor International
Published Sep 27, 2024
Length 106 Pages
SKU # EP19208879

Description

Consumer Health in South Korea


Consumer health in South Korea is set to maintain solid retail current value growth in 2024. From late 2023 to April 2024, influenza outbreaks significantly impacted the growth of the consumer health industry in the country. Both adults and children experienced a severe flu season, driving growth, but leading to temporary shortages of some essential emergency OTC medications. OTC products was also affected by a medical strike which began in February 2024, with over 10,000 doctors, primarily inte...

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

106 Pages
Consumer Health in South Korea
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers experience frequent supply shortages, driving growth in paediatric analgesics
Surge in influenza cases boosts sales of analgesics
Topical analgesics/anaesthetic sees slight value growth, with support from format development and the specific positioning for golf and tennis
PROSPECTS AND OPPORTUNITIES
Sales of analgesics through convenience stores not likely to see as rapid growth as the government expects, due to high healthcare accessibility
Quality standards expected to become a more important factor
Platform delivery services likely to take time to expand in South Korea
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Alternatives to cough, cold and allergy (hay fever) remedies hamper growth
Prescription medication limits the growth of cough, cold and allergy (hay fever) remedies
Medicated confectionery maintains healthy growth
PROSPECTS AND OPPORTUNITIES
Pharyngeal preparations expected to record healthy growth
Challenges of supply shortages need to be sorted in the forecast years
Limited retailing structure in South Korea
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal/traditional products have been gaining traction at a faster pace
Convenience becomes key to success
Improper use of digestive remedies as a hangover cure
PROSPECTS AND OPPORTUNITIES
Paediatric ingestion and heartburn remedies faces further decline
Rising trend of hybrid (herbal + non-herbal) digestive remedies
Limited growth potential in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Blurring of lines between dermatologicals and beauty products
Limited potential for topical antifungals
Bumooly leads the niche topical allergy remedies/antihistamines category
PROSPECTS AND OPPORTUNITIES
Hair loss treatments expected to see strong growth over the forecast period
Local brands see potential in nappy (diaper) rash treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline for NRT smoking cessation aids continues, despite interest in quitting
Nicorette’s 2024 campaign attempts to boost interest in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Decline of NRT smoking cessation aids set to slow amidst decline of Rx products
New e-vapour products offering transparency threaten NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sleep aids witnesses healthy double-digit value growth
Rising costs impact the competitive landscape in sleep aids in 2024
PROSPECTS AND OPPORTUNITIES
Rising popularity of mineral supplements and other dietary supplements expected to impact sleep aids
Competition expected over the forecast period
Mission for further development
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Display at pharmacies promotes sales of eye care products
Allergy eye care shows higher growth from a low base
PROSPECTS AND OPPORTUNITIES
Rising from a low base, allergy eye care is expected to be more dynamic
Segmented product lines to drive growth in standard eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care relies on consistent purchasing and ambassador marketing
Licenced wound care products remain popular
PROSPECTS AND OPPORTUNITIES
Informed consumers set to support the further growth of wound care
Diverse channel accessibility enhances the potential for wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady growth for vitamin C, despite maturity
Trends towards personalised and one-pack vitamins
Orthomol leads vitamins in South Korea
PROSPECTS AND OPPORTUNITIES
Challenges and opportunities for multivitamins
Sales of vitamin A are limited, but are worth watching
Vitamin E set to maintain its declining trend
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gifting trend maintains growth in dietary supplements despite maturity
Blurring the lines between food and wellness
Chong Kun Dang continues to lead probiotic supplements, but sees challenges
PROSPECTS AND OPPORTUNITIES
Diversification may be the key to success
Second-hand market opens up for dietary supplements
Rise of “individually approved dietary supplements”
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supplement nutrition drinks declines in 2024 along with falling sales for Nucare
Nu Skin faces competition in weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Weight loss supplements set to fuel growth in the forecast period
Direct selling brands struggle, yet retain their leadership
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Changing demographics in sports nutrition
Evolution of sports protein RTD
Sales of sports protein powder limited by other products
PROSPECTS AND OPPORTUNITIES
Expected rise of sports non-protein products
Trends in weight management and sports nutrition linked
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
JungKwanJang holds a strong lead, while other herbal/traditional products show growth
Challenge for homeshopping
PROSPECTS AND OPPORTUNITIES
Moderate growth projected over the forecast period
More product developments expected to emerge and increase the competition
Targeting older people in a different way in herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supply of suppository analgesics ends in South Korea
Growth challenges for paediatric vitamins and dietary supplements
For MZ parents, paediatric choices informed by online information and purchases
PROSPECTS AND OPPORTUNITIES
Challenges for paediatric vitamins and dietary supplements
Potential impact of the discontinuation of Suspen Suppository
Convenience-driven product innovations and developments expected
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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