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Consumer Health in Slovenia

Publisher Euromonitor International
Published Oct 03, 2025
Length 80 Pages
SKU # EP20464033

Description

Consumer health is maintaining positive value sales in Slovenia in 2025. This is being driven by the continued rise in self-medication and the broader availability of over-the-counter (OTC) products, both offline and online, with retail e-commerce growing stronger thanks to the wide ranges of products available and the convenience which online shopping offers to consumers.

Euromonitor International's Consumer Health in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

80 Pages
Consumer Health in Slovenia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN SLOVENIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of analgesics supported by consumer demand for OTC medicines and natural remedies, and an ageing population
GSK maintains lead thanks to the strength of its Lekadol brand
Pharmacies remain key as trusted sales channels
PROSPECTS AND OPPORTUNITIES
Value sales set to slow down as category matures, with adult combination products and acetaminophen set to remain popular
Cannaboid-based analgesics set to increase in penetration over the forecast period
New legislative changes set to provide tighter restrictions
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales supported by stable consumer demand midst rising cases of colds, coughs, influenza, and allergies
GSK retains lead thanks to strong portfolio of products
Pharmacies remain key as leading, trusted, sales outlets
PROSPECTS AND OPPORTUNITIES
Sales will maintain healthy ongoing growth, with convenience a key factor driving demand
New products expected to provide multi-symptom, all-in-one solutions
Health and wellness trends will support the expansion of more natural ingredients in cough, cold, and allergy remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive growth continues for digestive remedies, due to high level of consumer demand
Bayer maintains lead, while JGL benefits from its strong legacy for quality and innovation
Pharmacies remain valued for professional in-store advice and wide ranges of products
PROSPECTS AND OPPORTUNITIES
Somewhat slow growth in a maturing category, with digestive enzymes and specific use products remaining in demand
Future innovations to focus on targeted, subtype-specific formulations
Digestive remedies to shift from just sympton relief to improving the gut environment
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals maintain a healthy performance, thanks to skin care trends and widening array of products
GSK maintains its company lead, albeit with Bayer a close competitor
Pharmacies remain popular for in-store advice
PROSPECTS AND OPPORTUNITIES
Strong innovations expected, albeit growth will be tempered by stagnant population dynamics and competition from skin care
New product developments will focus on targeted and personalised treatments
Link between skin microbes and emotional wellbeing will lead to “neurocosmetics”
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive sales maintained by new product launches and regulatory requirements for first aid kits
Opsite brand maintains lead thanks to its enhanced healing attributes
Pharmacies continue to benefit from offering a wide range of options to suit different wound care needs
PROSPECTS AND OPPORTUNITIES
Sales driven by baseline demand and innovations in an overall mature category
Innovations will be focussed on enhanced healing properties and technological advances
Developments expected in natural, eco-friendly, and ethically-produced products
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of vitamins supported by health and wellbeing trends
Vitamins is a highly fragmented category, with strong competition between brands
Pharmacies continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
Personalised options and technology advances will drive innovations
“Clean label” and whole-food or plant-based options will grow in demand
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy growth for dietary supplements, in line with health and wellness trends
Linex remains the most popular brand in dietary supplements, thanks to longstanding reputation if trust
Pharmacies remain key thanks to trusted reputation and wide ranges of products
PROSPECTS AND OPPORTUNITIES
Dietary supplements will continue to benefit from health and wellbeing trends
“Precision nutrition” set to be a growing trend, leading to a focus on personalised supplements
Regulations set to become stricter around unsustantiated claims
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing shows strong growth, linked to overall health and wellbeing trends
Herbalife Nutrition maintains lead thanks to global recognition of quality and robust distribution networks
Direct sellers continue to focus on weight management and wellbeing products
PROSPECTS AND OPPORTUNITIES
Positive sales will continue, supported by stable demand from health-conscious consumers
Personalised and precision-based weight management set to become increasingly popular in line with tech developments
Regulations to tighten regarding consumer safety and misleading claims
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust sales supported by growing popularity of gym culture and active lifestyles
Proteini maintains lead thanks to historical strong reputation for quality
Retail e-commerce and health and personal care stores remain strong distribution channels for sports nutrition
PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to benefit from health and fitness trends
Personalisation set to influence ongoing innovations in sports nutrition
Sports nutrition will increasingly addresss overall physical and mental wellness beyond athletic performance
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive sales supported by steady and increasing consumer demand for natural products
Farmedica maintains lead thanks to its popular Prospan brand in herbal/traditional cough, cold, and allergy (hay fever) remedies
Pharmacies remain key thanks to strong level of consumer trust
PROSPECTS AND OPPORTUNITIES
Sales will continue to be supported by ongoing innovations and consumer demand for natural products
Innovation and research efforts will accelerate over the forecast period
Hebal/traditional remedies set to see stricter regulations over the forecast period
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of paediatric consumer health supported by strong parental demand for products specifically formulated for children
The Mardovic brand benefits from its leading place in paediatric vitamins and dietary supplements
Pharmacies benefits from strong levels of consumer trust
PROSPECTS AND OPPORTUNITIES
Demand for paediatric consumer health will remain strong over the forecast period
Innovations to focus on customised products and new, smart, delivery formats
Regulations will become stronger in paediatric consumer health, emnhancing safety and quality standards
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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