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Consumer Health in Slovakia

Publisher Euromonitor International
Published Oct 09, 2024
Length 107 Pages
SKU # EP19248587

Description

Consumer Health in Slovakia


Over the past two years, economic pressures and geopolitical challenges have had a significant effect on the consumer health market in Slovakia. While inflation had eased to 3.4% by February 2024 significantly lower than average rate of 11.5% recorded in 2023, many Slovak consumers remain cautious in their spending and are increasingly turning to private label ranges and generics. This shift is especially evident in categories like OTC medicines, vitamins, and dietary supplements, where consumer...

Euromonitor International's Consumer Health in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

107 Pages
Consumer Health in Slovakia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN SLOVAKIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2023-2024
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumption of analgesics is expected to stabilise
GSK’s Panadol brand is poised for recovery, while Nurofen could suffer from previous over-purchasing
Brighter performance for topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for the coming years
Manufacturers will focus on differentiation to stimulate demand
Traditional pharmacies will remain dominant channel of distribution
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth in 2024
Climate change leads to increase in seasonal allergies, which favours sales of antihistamines/allergy remedies
Social media becomes important marketing tool
PROSPECTS AND OPPORTUNITIES
Continued growth expected, but high level of saturation in certain segments could limit demand
Seasonal allergies could see increase in duration
Omnichannel approach is set to continue to gain traction
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Return of international travel and busy lifestyles, combined with high media visibility continues to support demand
Paediatric digestive remedies remains underdeveloped, with demand centred around a few brands
Proton pump inhibitors perform especially well, while supply of H2 blockers remains uncertain
PROSPECTS AND OPPORTUNITIES
Healthy growth expected, fuelled by busier, more stressful lifestyles
Increasing focus on younger generation
Increasing demand for probiotics could limit demand for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermatologicals continue on positive growth trajectory
Haemorrhoid treatments to see further growth as poor dietary choices impact consumer health
Paediatric dermatologicals perform well
PROSPECTS AND OPPORTUNITIES
Environmental factors will impact demand for dermatologicals
Hair loss treatments will continue to thrive, despite competition from beauty products
Digitalisation and improved marketing communication will drive future sales
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for NRT smoking cessation aids continues to grow, despite minimal financial support for such items
NRT lozenges benefit from increasing visibility and marketing support
Shift towards vaping poses significant competition
PROSPECTS AND OPPORTUNITIES
Greater commitment to advertising to sustain further growth, although rising competition from smoking alternatives could limit expansion potential
Electronic cigarettes and nicotine pouches are to be taxed from 2025
Potential deregulation of distribution and government reimbursement could boost future demand
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth for sleep aids despite economy showing signs of recovery
Herbal options remain dominant
Competitive landscape remains stable despite increasing competition from dietary supplements
PROSPECTS AND OPPORTUNITIES
Digital devices and longer screen times will fuel demand
Intensified competition from dietary supplements
Conservative distribution stance poses limitations on further expansion
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prolonged pollen season and associated allergies support growth of allergy eye care, although few OTC brands are available
Standard eye care sees stable demand, supported by central role of digital devices
Consumer are increasingly seeking herbal/traditional eye care solutions
PROSPECTS AND OPPORTUNITIES
Lifestyle trends and ageing population will continue to support demand for eye care
Allergy eye care will remain key driver of growth
Players will launch more sophisticated eye care products to compete with vitamins and dietary supplements
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for wound care will be boosted by increasing tourism
Sales of new passenger cars will boost sales of first aid kits
Private label pose threat to established wound care brands
PROSPECTS AND OPPORTUNITIES
Wound care products to see steady, albeit modest growth
Competitive landscape to remain unchanged
E-commerce expected to see very little development
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamins market enters a correction phase, following pandemic-driven fluctuations
Multivitamins sees healthy performance
Low vitamin D intake in Slovakia could have health implications
PROSPECTS AND OPPORTUNITIES
Modest growth for vitamins in the coming years
Traditional pharmacies will remain key channel for vitamins
Liposomal vitamins represent breakthrough in absorption and efficiency
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Probiotics benefit from growing consumer interest in gut health
Concept of “beauty from within” gains traction
Slovak consumers turn to social media for dietary supplement recommendations
PROSPECTS AND OPPORTUNITIES
Beauty, stress management and mental health will be key areas of focus for dietary supplements
Possible movement towards a harmonised market for dietary supplements
New product launches will support demand
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slimming teas and meal replacement products are key drivers of growth
Meal replacement products see slowdown in growth
Natural ingredients are key attraction for consumers
PROSPECTS AND OPPORTUNITIES
Slimming teas and meal replacement products will benefit from their compatibility with busy, on-the-go lifestyles
Tax on sweetened beverages due to come into effect from 1st January 2025
E-commerce is set to grow further, capitalising on convenience and price advantages
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing popularity of sport and fitness activities drives demand for sports nutrition products
GymBeam secures its dominance in the local market
Sports protein RTD retains niche status, despite healthy growth
PROSPECTS AND OPPORTUNITIES
Continued trend towards healthy lifestyles will support demand for sports nutrition
Protein/energy bars offer wider opportunities to grow
E-commerce will continue to perform strongly
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing consumer interest in herbal/traditional products, with cough, cold and allergy remedies leading the way
Sale of CBD products remains limited in Slovakia
Consumers seeking value for money drives momentum in e-commerce
PROSPECTS AND OPPORTUNITIES
Consumers looking to prevent side effects will seek more natural, herbal alternatives
Herbal/traditional digestive remedies will see further development
Supplier landscape is expected to remain fragmented with new players expected to enter the market
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SLOVAKIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Effect of stockpiling from previous years impacts paediatric analgesics
Rebound in paediatric vitamins and dietary supplements, driven by immunity focus and brand innovation
Expanding product portfolios increasingly cover paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
Brands will leverage growing demand from Slovak parents despite falling birth rate
Paediatric vitamins and dietary supplements will continue to expand
Trend towards natural products to increase in paediatric dermatologicals
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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