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Consumer Health in Serbia

Publisher Euromonitor International
Published Oct 10, 2024
Length 77 Pages
SKU # EP19248576

Description

Consumer Health in Serbia


Consumer health witnessed robust current value growth in 2024, driven by rising unit prices and some recovery in demand. Serbians have become accustomed to the higher cost of living following several years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially in the capital of Belgrade. Nonetheless, consumers are...

Euromonitor International's Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

77 Pages
Consumer Health in Serbia
Euromonitor International
October 2024
List Of Contents And Tables
CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Serbians are more accustomed to buying analgesics since the pandemic
Analgesics is a core OTC product
Brand loyalty guides the purchasing decision
PROSPECTS AND OPPORTUNITIES
Stable outlook for mature analgesics category
Consumers will shop around for discounts and larger packs
Busy consumers in urban areas are prime target audience
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand stabilises for cough and cold remedies
Hemofarm retains its category leadership
Cough remedies and medicated confectionery are staple products
PROSPECTS AND OPPORTUNITIES
Strong outlook for cough, cold and allergy (hay fever) remedies
Consumer price sensitivity to remain prominent
Self-medication trend will fuel sales development
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indigestion and heartburn remedies are most sought-after products
Price sensitivity remains very important
Competitive landscape intensifies in digestive remedies
PROSPECTS AND OPPORTUNITIES
Retail volume growth boosted by busy lifestyles and junk food
Trade and consumer marketing are both important to players
Price discounts and promotions are key in highly competitive landscape
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price increases drive current value growth
Competition intensifies in this highly fragmented category
Robust demand for antipruritics due to hectic lifestyles
PROSPECTS AND OPPORTUNITIES
Prosperous outlook for dermatologicals
Product development and advertising will build consumer interest in dermatologicals
Competition is expected to intensify
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care sales remain weak in Serbia
Skin-friendly options expand in sticking plasters
Beiersdorf extends its lead in wound care
PROSPECTS AND OPPORTUNITIES
Strong outlook ahead for wound care
Wider assortment of products will support category growth
Little change anticipated in competitive landscape
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health awareness and concerns drives consumption of vitamins
Vitamin consumption is much lower than during the pandemic
Decline in previously dynamic categories
PROSPECTS AND OPPORTUNITIES
Robust sales recovery ahead for vitamins
Growing competition from dietary supplements
Vitamin consumption will remain strong among core users
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2019-2024
Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price growth hampers consumption of dietary supplements
Product developments centre on immune health
Private label opportunities exist
PROSPECTS AND OPPORTUNITIES
Price will remain a barrier to uptake
Wider product assortment will deliver improved health benefits
Competition will intensify as price drives purchasing decisions
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumers are deterred by the high price of weight management and wellbeing products
Healthier lifestyles are naturally reducing demand
Key players rely heavily on advertising
PROSPECTS AND OPPORTUNITIES
Convenience factor will support sales as busy consumers look for weight loss support
Meal replacement faces strong growth potential
Price sensitivity is a recurrent theme
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition continues its dynamic performance
Plant-based offerings expand in sports protein powder
Sports non-protein products enjoy growth from small base
PROSPECTS AND OPPORTUNITIES
Sports nutrition faces impressive growth outlook
Competition will heat up in sports nutrition
Product development will accelerate in sports nutrition
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong heritage of herbal/traditional products in Serbia
OTC medicines are often more attractive to busy consumers
Pharmacists comfortable in recommending herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products are highly attractive to consumers
Price sensitivity will remain a barrier to purchasing
Tough competition from OTC medicines
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SERBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Limited volume growth in paediatric consumer health
Dietary supplements are on parental radar
Cough, cold and allergy (hay fever) remedies is one of the largest categories
PROSPECTS AND OPPORTUNITIES
Stable outlook for paediatric consumer health
Falling birth rates present some challenges to players
New launches will be higher in dietary supplements
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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