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Consumer Health in Saudi Arabia

Publisher Euromonitor International
Published Oct 16, 2025
Length 115 Pages
SKU # EP20490831

Description

Value sales of consumer health in Saudi Arabia are rising in 2025, with the industry propelled by broader public health initiatives and a pronounced societal shift towards preventive wellness. This is largely driven by national vision goals focusing on a healthier, more active population. Consumers are becoming increasingly health-conscious, seeking out products for self-care and proactive management of common ailments. This growing awareness, combined with modern lifestyle factors and environme...

Euromonitor International's Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

115 Pages
Consumer Health in Saudi Arabia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales rise as triptans races ahead in 2025
GSK strengthens leadership through brands boasting high recognition
Pharmacies dominates distribution as e-commerce sees further expansion
PROSPECTS AND OPPORTUNITIES
Analgesics faces strong growth amid demographic shifts and Vision 2030 reforms
Digital and technological advancements set to transform analgesics
Regulatory development, health awareness and sustainability trends will shape future development
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category posts falling value sales in 2025, despite strong growth of combination products
SPIMACO leads companies, while Mondelez sees fastest rise
E-commerce races ahead in 2025, while category benefits from new launches
PROSPECTS AND OPPORTUNITIES
Rising demand forecast for cough, cold and allergy remedies
Digital and technological advancements drive development
Impact of tourism and economic diversification on healthcare needs
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle shifts and preventive health trends fuel strong growth for digestive remedies
Jamjoom Pharma maintains leadership through innovation and regional expansion
Pharmacies retains dominance as e-commerce emerges as fastest-growing channel for digestive remedies
PROSPECTS AND OPPORTUNITIES
Rising health awareness and population growth will drive demand during forecast period
Progress in tech to boost access and innovation amid rising use of diabetes and weight loss medications
Legislative, health and sustainability initiatives shape market dynamics
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Environmental factors and rising consumer awareness drive growth in dermatologicals in 2025
Jamjoom Pharma continues as leading player
Pharmacies remains preferred channel though e-commerce sees fastest expansion
PROSPECTS AND OPPORTUNITIES
Expansion, beauty trends and harsh climate to support growth during forecast period
Further competition likely to stem from dermocosmetics
Regulatory, health and sustainability initiatives support market expansion and responsible practices
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales fall sharply in 2025
GSK maintains overall leaderships amid competitive shifts
Pharmacies retains dominance while e-commerce emerges as key channel for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Category set to see deeper declines during forecast period
Digital platforms and technological innovations to enhance access and efficacy of NRT products
Government initiatives, regulations and Vision 2030 aim to reduce smoking in Saudi Arabia
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stress and lifestyle pressures drive rapid growth in sleep aids in 2025
Jamjoom Pharma continues to lead overall sleep aids in Saudi Arabia
Pharmacies remains dominant distribution channel while e-commerce races on
PROSPECTS AND OPPORTUNITIES
Sleep aids faces further strong growth for forecast period
Digital innovation and sleep technology expand product and distribution opportunities while sleep disorder clinics rise
Regulatory oversight and health-focused policies support safe and localised sleep solutions
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eye care benefits from prolonged screen use and environmental factors
Jamjoom Pharma continues to lead while J&J rises fastest
Pharmacies leads eye care distribution while e-commerce continues as fastest-growing channel
PROSPECTS AND OPPORTUNITIES
Future growth assured as result of environmental factors and improved awareness
Innovation and technology transform eye care products and distribution as eye care centres expand
Private label has potential to grow, supported by leading pharmacies
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth seen in wound care in 2025
Al Dawaa maintains leadership through wide portfolio and strong distribution
Pharmacies leads and e-commerce enjoys fastest growth
PROSPECTS AND OPPORTUNITIES
Rising health awareness and lifestyle trends drive demand in Saudi Arabia
Digital and technological innovations enhance wound care products and distribution
Legislative, health and sustainability initiatives support wound care growth as private label expands further
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Multivitamins drives growth as preventive health and wellness take priority in Saudi Arabia
Jamjoom Pharma strengthens leadership through innovation, strategic expansion and portfolio diversification
E-commerce emerges as the fastest-growing distribution channel for vitamins, complementing pharmacies’ market dominance
PROSPECTS AND OPPORTUNITIES
Rising health awareness and lifestyle-driven supplementation set to fuel future growth for vitamins
Digital and technological innovations expand access, convenience and product appeal in vitamins
Legislative support, preventive health initiatives and sustainability efforts strengthen development
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements see growth through preventive health and innovation
Jamjoom Pharma strengthens leadership with Vision 2030 alignment
Pharmacies leads distribution while e-commerce remains fastest-growing channel for dietary supplements
PROSPECTS AND OPPORTUNITIES
Rising health awareness, lifestyle shifts and pilgrim demand will drive forecast period growth
Health insurance coverage to support dietary supplements
Vision 2030 policies, localisation and sustainability efforts strengthen long-term growth in dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Obesity challenges and regulations keep category under pressure
Cambridge Weight Plan maintains brand leadership in 2025
E-commerce enjoys fastest expansion
PROSPECTS AND OPPORTUNITIES
Consumer adoption of health and wellness goals can still support future growth
Digital innovation and health techs drive new development opportunities
Legislation and localisation set path for safer, sustainable growth
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports Nutrition gains momentum amid rising fitness and Vision 2030 initiatives
AmCan maintains leadership through comprehensive portfolio and strategic market engagement
E-Commerce rises fastest in sports nutrition in 2025
PROSPECTS AND OPPORTUNITIES
Future growth to be fuelled by fitness initiatives and consumer demand
Emergence of new product developments in sports nutrition
Growth in sports participation will continue to drive demand
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional dietary supplements lead growth amid rising health awareness and cultural acceptance
Jamjoom Pharma strengthens leadership
Pharmacies leads distribution, e-commerce leads growth
PROSPECTS AND OPPORTUNITIES
Cultural acceptance and rising health awareness ensure continued growth for forecast period
Potential for expansion of private label lines by leading pharmacies
Research to support further growth of herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising parental focus and preventive health drive growth paediatric consumer health
SPIMACO maintains leadership in 2025
Pharmacies maintains dominance as key distribution channel for paediatric consumer health in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
Rising health awareness and changing family dynamics to fuel future growth
New launches continue to emerge from local, regional and international players
Innovation in paediatric consumer health formulations
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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