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Consumer Health in Romania

Publisher Euromonitor International
Published Oct 02, 2025
Length 105 Pages
SKU # EP20464035

Description

Consumer health in Romania is expected to see positive growth in current value terms in 2025, driven by both inflation and ongoing premiumisation. The overall health landscape also provides a favourable context for expansion, as high obesity rates, poor dietary habits, and lifestyle-related diseases such as diabetes and cardiovascular conditions affect a significant proportion of the population.

Euromonitor International's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

105 Pages
Consumer Health in Romania
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive performance for analgesics in 2025
Reckitt Benckiser’s Nurofen remains the nation’s top analgesic
Consumers show a preference for shopping in chained pharmacies
PROSPECTS AND OPPORTUNITIES
Societal trends will favour analgesics consumption
Innovation expected within paediatric analgesics
Strong prospects for generics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising incidence of respiratory conditions fuels demand
GSK holds onto its crown
Pharmacies dominate sales
PROSPECTS AND OPPORTUNITIES
Greater stabilisation expected
Manufacturers will embrace innovation
Persistent health challenges will maintain high demand
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies show resilience amid economic pressures
Sanofi’s No-Spa is Romania’s top digestive remedy
Pharmacies lead while e-commerce becomes more relevant
PROSPECTS AND OPPORTUNITIES
Scope for growth for digestive remedies
Digital initiatives will transform the market
Rise of the proactive consumer
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High incidence of skin issues gives rise to positive performance
International player Bayer leads the market
Romanians continue to purchase the bulk of dermatologicals from pharmacies
PROSPECTS AND OPPORTUNITIES
Growing incidence of skin conditions will boost demand
Product innovation will be a key differentiating factor
Shift towards eco-friendly and natural products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continued growth as more Romanians seek to quit smoking
Defumaxon leads, while Nicorette shows aggressive expansion
Pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids offers considerable potential
Technological advances will lead to greater product differentiation
Health and wellness trends will have positive impact on demand
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High incidence of sleep disorders fuels growth
Sunwave Pharma leads sales, while Gedeon Richter Romania makes gains
E-commerce sees rapid growth
PROSPECTS AND OPPORTUNITIES
Stressful lifestyles will maintain demand for sleep aids
E-commerce and digital tools will expand access
Growing demand for natural and targeted sleep solutions
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive growth, with standard eye care leading the way
Leader Vizik benefits from high level of consumer trust
Chained pharmacies are widely preferred by consumers
PROSPECTS AND OPPORTUNITIES
Strong prospects for eye care solutions
Digital channels will drive growth
Consumers to adopt a more sophisticated approach
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care benefits from resurgence of active lifestyles and premiumisation
Mebra leads sales
Rapid growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Wound care to sustain growth through greater consumer mobility and premiumisation
E-commerce will become more relevant for wound care products
Sustainability concerns will gain traction
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Multivitamins will drive overall performance
Sunwave Pharma maintains market leadership, while Bayer and smaller innovators gain ground
Pharmacies dominate sales while hypermarkets and online channels gain momentum
PROSPECTS AND OPPORTUNITIES
Strong growth prospects for vitamins in Romania
Innovation and digitalisation will reshape the market
Health and wellness trends to drive demand
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements market maintains strong growth momentum
Sunwave Pharma continues as well-established leader, but emerging players see strongest growth
Pharmacies lead distribution, while e-commerce gains tration
PROSPECTS AND OPPORTUNITIES
Growing focus on health and wellness to drive sales
E-commerce and technological advancements will boost sales
New regulations and sustainability trends will impact the market
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continued growth despite economic downturn
Herbalife holds onto leading position in face of increasing competition
Health and personal care stores gain more ground
PROSPECTS AND OPPORTUNITIES
Desire for healthier lifestyles will boost sales
Opportunities lie in digital health and wellness tools
Growing demand for natural and organic products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition benefits from active lifestyles and product diversification
Swiss brand Sponser gains strength
Expanding distribution landscape
PROSPECTS AND OPPORTUNITIES
Strong growth potential for sports nutrition
Technological innovation and e-commerce will fuel growth
Consumers to embrace holistic health with growing preference for natural products
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional remedies sustain strong momentum
Local companies retain significant presence
Internet retailing expands at rapid pace
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for herbal/traditional products
Technological advancements will drive growth
Consumers will increasingly favour organic and locally-sourced products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for paediatric consumer health products
Sunwave Pharma benefits from leading presence
Chained pharmacies continue to reign
PROSPECTS AND OPPORTUNITIES
Bright future for paediatric consumer health
Towards a more connected consumer
Embracing cleaner and safer products
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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