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Consumer Health in Poland

Publisher Euromonitor International
Published Oct 01, 2025
Length 104 Pages
SKU # EP20464041

Description

Poland’s consumer health market has continued to record steady growth in current value terms in 2025. This has been primarily driven by price increases and supported by innovation and new formulations, such as APAP Paracetamol + Codeine. There has also been innovation in terms of delivery formats, such as sprays, dissolvable tablets, and gummies, which has helped categories such as sleep aids to remain relevant. Multi-symptom cold remedies such as Theraflu or Gripex have also delivered sustained...

Euromonitor International's Consumer Health in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

104 Pages
Consumer Health in Poland
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN POLAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Brands justify price rises with a focus on pack size and product strength
Brand loyalty remains key but competition grows as consumers look for value
Expanding access to stronger, more targeted pain relief raises concerns
PROSPECTS AND OPPORTUNITIES
Regulatory pressure could influence the market
New delivery formats could provide point of differentiation in a crowded market
Natural alternatives could provide some competition to OTC analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Allergies on the rise with links to cognitive and emotional impact
GSK leads but domestic players putting up a strong challenge
Pharmacies dominate with sales remaining impulse and need driven
PROSPECTS AND OPPORTUNITIES
Strong growth projected with self-medication positioned as the first response
Multi-symptom formulas - anchor and advantage
Focus set to fall on convenient formats
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth supported by reflux and bloating remedies
Pharmacies key to distribution while the competitive landscape sees little change
Early digestive issues linked to use of GLP-1s
PROSPECTS AND OPPORTUNITIES
Growth set to be backed by lifestyle habits and an ageing population
Premium wellness category
Increased health awareness set to have a mixed impact on sales
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth seen across dermatologicals
Polpharma acquires Ziololek as the market moves towards consolidation
Ageing population and climate change present new growth opportunities
PROSPECTS AND OPPORTUNITIES
Rise in allergies and a growing focus on hair loss set to be key sales drivers
Focus on beauty and wellness set to inform growth and new product development
Product repositioning could be key to driving sales of paediatric dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales increase despite competition from alternative options
Players respond to changing market demands
Digital apps and online sales play a growing role in smoking cessation
PROSPECTS AND OPPORTUNITIES
Holistic wellness & recovery
Nicotine-based products face stricter regulation
Pharmacists set to play a greater role in smoking cessation
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Melatonin maintains market leadership
Pharmacies dominate but e-commerce opens up challenges and opportunities
Herbal/traditional sleep aids dominate sales
PROSPECTS AND OPPORTUNITIES
Combo formulations vs mono-ingredient solutions
Natural versus chemical solutions
Tracking apps and devices could boost interest in sleep improvement
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eye care sales rise as lifestyle and environmental factors trigger demand
Consumers favour fast and effective solutions from tried and tested brands
Oculoxin emerges as a key ingredient to watch out for
PROSPECTS AND OPPORTUNITIES
A quiet, fragmented category with enormous attention
Poland’s ageing population presents further sales opportunities
Increasing screen time and climate change set to be important growth drivers
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Return to more active lifestyles benefits sales of wound care
Wound care expands into new retail channels
Competition remains consolidated as players focus on functional upgrades
PROSPECTS AND OPPORTUNITIES
Outlook remains positive thanks to an ageing and increasingly active population
Higher disposable income may encourage consumers to upgrade
Innovation could help elevate wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing health awareness fuelling growth with vitamin D in high demand
Players use delivery formats to stand out in a crowded market
E-commerce thriving in vitamins
PROSPECTS AND OPPORTUNITIES
Positive outlook for vitamins
Mono-ingredient formulations set to be the big winners
Digital tools reshaping how people choose vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing health awareness boosting demand for dietary supplements
Multi-channel ecosystem driving distribution
Trendy categories rotate fast, driven by digital culture
PROSPECTS AND OPPORTUNITIES
Sales to benefit from an ageing and increasingly health-conscious population
Rising incomes should encourage experimentation, but value will remain key
Online and offline visibility and women’s health two areas of focus
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
The rise of GLP-1s presents new challenges and opportunities for the market
Sanprobi pioneers post-biotics for weight-linked digestive support
Growth of digital-first behaviours, especially around supplements
PROSPECTS AND OPPORTUNITIES
GLP-1 aftercare could present new opportunities
Hydration and berberine present areas of opportunity
Meal replacement products face competition from sports nutrition
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers entering the routines are driving the volume
Format innovation and a wide product offer fuelling competition
Digital and specialist channels shape access and discovery
PROSPECTS AND OPPORTUNITIES
Bright outlook as consumers focus on both their physical and mental performance
Digital tools and AI set to play a big role in sports nutrition
The rise of single-ingredient products and stacking behaviour
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products remain popular
Players look for new ways to stand out in an increasingly crowded market
Pharmacies continue to dominate sales but e-commerce gains share
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to benefit from a complementary health positioning
Opportunities could be found in GLP-1 support
Cognitive care and CBD-based products under the microscope
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demographics puts pressure on the segment
Parents prioritise well-known brands but are open to new formats
Engaging new formats create opportunities for brand switching and trial
PROSPECTS AND OPPORTUNITIES
Players may need to add value to offset the impact of a declining birth rate
Innovation set to focus on cognitive health and correct dosing
Consumers expected to favour natural formulations
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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