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Consumer Health in the Philippines

Publisher Euromonitor International
Published Oct 07, 2022
Length 118 Pages
SKU # EP17426137

Description

Consumer Health in the Philippines

Consumer health in the Philippines continues to register strong positive sales growth throughout 2022, as the ongoing impact of COVID-19 spurs sales in some areas while others benefit from its receding. Vitamins is seeing particularly high current value growth with consumers flocking to both single and multivitamin products with confidence. Vitamin C and vitamin D both benefit from scientific research showing that these products offer genuine advantages in recovery from and prevention of coronav...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

118 Pages
Consumer Health in the Philippines
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Omicron surge leads to increase in analgesic purchases
Rumours about supply shortage of paracetamol (acetaminophen) cause panic- buying
Consumers opt for store-based outlets as wariness over e-commerce purchases persists
PROSPECTS AND OPPORTUNITIES
Generic alternatives to make greater gains thanks to increased price-sensitivity and growing trust
OTC analgesics to benefit from return to pre-pandemic behaviour patterns and stricter prescription requirements
Ageing population will support sales in analgesics as senior citizens represent strong consumer base
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Self-medication trend supports sales growth in 2022
Research revealing possible benefits of antihistamines in treatment of long COVID may offer new growth potential
PROSPECTS AND OPPORTUNITIES
Growth set to slow, thanks partly to lack of convincing innovation and development
Greater focus on children-centred products to boost sales, while overall demand may be stifled by rising consumer interest in alternative solutions
Generic medicines benefit from financial pressures and rising awareness
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reactions to COVID-19 result in increased prescriptions for digestive remedies
Stick sachet packs gain ground through convenience appeal
A rising trend seen in 2022 is in packaging, with several players in digestive remedies opting for convenient to-go formats, such as stick sachets. These types of packs are portable and tear open easily, making them ideal for consumers to put in their pockets or purses while on the go for ready access as digestive problems hit them throughout the day.
Lack of adequate infrastructure supports sale in digestive remedies
PROSPECTS AND OPPORTUNITIES
Home first aid kits are on the rise, and set to push further growth over the forecast period
Withdrawal of Zantac to prompt purchases in wider range of brands
Rising consumer awareness of importance of digestive health to benefit sales
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lack of information about and awareness of individual product types hampers growth in some areas
Telemedicine still popular with consumers, and continues to shift demand to OTC options
Taboos surrounding certain conditions and products prompt in-person appointments with doctors
PROSPECTS AND OPPORTUNITIES
Baby boom to support sales in nappy (diaper) rash treatment, while at-home products for hair and skin conditions are also set to gain ground
Rise of e-commerce may remove barrier to consumer embarrassment when purchasing some product types
As travel and tourism recovers sales set to rise in treatments for sunburn and insect bites, while players are predicted to invest more in communication and marketing
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
Table 35 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand supported by wider availability and accessibility of NRT lozenges, as well as rise in consumers trying to quit smoking
Smoking rates falling thanks to impact of COVID-19
Ezeequit launches country’s first mobile app to aid in smoking cessation
PROSPECTS AND OPPORTUNITIES
NRT smoking cessation aids to see greater competition from heated tobacco products and other alternatives to cigarettes
Expansion of product ranges available OTC offers greater growth potential
Rising rates of sin tax likely to further reduce smoking rates in the Philippines
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2017-2022
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in sleep aids in line with rising medical recommendations for melatonin
Importance of sleep and relaxation comes to fore in stressful times
ZzzQuil Natura Sleep Melatonin enters competition in 2022, while multifunctionality trend gathers pace
PROSPECTS AND OPPORTUNITIES
Players set to improve communication and education in a bid to gain greater trust, as stigma around mental illness will continue to lessen and foster more discussion of treatments
Innovation in delivery formats will see a rise in liquid solutions and nasal sprays
Business process outsourcing to prove key driver of growth over the forecast period
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2017-2022
Table 45 Sales of Sleep Aids: % Value Growth 2017-2022
Table 46 NBO Company Shares of Sleep Aids: % Value 2018-2022
Table 47 LBN Brand Shares of Sleep Aids: % Value 2019-2022
Table 48 Forecast Sales of Sleep Aids: Value 2022-2027
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dramatic rise in screentime results in sustained strong demand in 2022
New brands benefit from greater focus on eye care products as digital screens take their toll on eye health
Shift from remedial action to preventative action becomes more visible in products’ positioning
PROSPECTS AND OPPORTUNITIES
Work-from-home trends to support sales in eye care, while medical, governmental and industry efforts continue to inform
Pre-emptive products to see more investment over the forecast period
All-natural products to gain ground and support sales in herbal/traditional eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2017-2022
Table 51 Sales of Eye Care by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Eye Care: % Value 2018-2022
Table 53 LBN Brand Shares of Eye Care: % Value 2019-2022
Table 54 Forecast Sales of Eye Care by Category: Value 2022-2027
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wound care sees robust growth in 2022
More time spent out of the home means more accidents, supporting sales in wound care
Players focus on established consumer preferences as consumers remain loyal to leading brands
PROSPECTS AND OPPORTUNITIES
Growth to be supported by several factors, including an ageing population and the return of office life
The trend towards building home first aid kits will continue to benefit wound care
Players predicted to invest in stand-out features to remain competitive, such as design and colour options
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2017-2022
Table 57 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Wound Care: % Value 2018-2022
Table 59 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 60 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vitamin D goes from strength to strength in post-pandemic Philippines
Interest in vitamins remains strong despite increased vaccination rates
Products combining vitamins and zinc see rapid expansion
PROSPECTS AND OPPORTUNITIES
Consumers will remain keen to purchase vitamins as demand for products focused on immune-support continues to drive growth
Sodium ascorbate to see greater interest from both brands and consumers
Players will continue to expand into e-commerce, while product ranges will widen significantly
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2017-2022
Table 63 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 64 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 65 NBO Company Shares of Vitamins: % Value 2018-2022
Table 66 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 67 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Probiotic supplements on road to recovery in 2022
Ginseng gains support thanks to popularity of K-drama
Fish oil benefits from rising awareness amid growing concern over lifestyle diseases
PROSPECTS AND OPPORTUNITIES
MCT oil to see strong growth thanks to consumer preference for chilled solutions
Probiotic supplements will continue to boom
E-commerce rise to remain strong as consumers seek out discounts and smaller brands focus on developing online presence
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2017-2022
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 71 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 72 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales supported by coronavirus impact on overweight consumers
Leading players remain highly active in marketing activities
Slimming teas prevalent in provincial areas, while meal replacements thrive in major cities
PROSPECTS AND OPPORTUNITIES
Continued unhealthy lifestyle choices to support growth, while rising health and wellness trends will push demand for naturalness
Broader product ranges will appeal to more diverse consumer base, while cheaper solutions will retain popularity
Natural weight loss solutions to attract more interest
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising interest in sports and fitness pushes demand for sports nutrition products in 2022
Demand for natural energy boosters impacts development and innovation, as immune system health proves central concern
Sports nutrition products fare well in e-commerce channel
PROSPECTS AND OPPORTUNITIES
Consumer base to continue expanding beyond athletes and bodybuilders, with players to adapt and innovate to cater to more diverse demand
Sports nutrition products likely to become status symbols among some consumers
Rising health awareness and impact of beauty culture offer some potential for further growth
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2017-2022
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Virgin coconut oil supplements see continued benefit in wake of pandemic
Demand rises for dietary supplements based on common food ingredients
Growth supported by products’ reputation for fighting infection
PROSPECTS AND OPPORTUNITIES
VCO-MCT products to proliferate during the forecast period
Wider trends to continue to support growth in herbal/traditional products over the forecast period
Increased accessibility set to become focus for leading players
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
COVID-19 impact sees rising demand for paediatric vitamins and dietary supplements
Gummy formats expand in response to increased demand for more palatable, child-friendly solutions
Parents show particular interest in natural ingredients
PROSPECTS AND OPPORTUNITIES
Parents set to shift towards wider variety of products as willingness to try new brands increases
Paediatric probiotic supplements will continue to attract attention
Innovation in paediatric vitamins and dietary supplements will focus on developing a broader range of delivery formats
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

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