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Consumer Health in Peru

Publisher Euromonitor International
Published Oct 02, 2025
Length 108 Pages
SKU # EP20464038

Description

In 2025, the Peruvian economy has showed moderate resilience, with positive GDP growth supported by private consumption and a gradual recovery in investment. Inflation has remained under control compared to the peaks of previous years, which has helped stabilise purchasing power, although households continue to feel the pressure of accumulated price increases. Unemployment has also remained stable, but informality continues to affect more than half of the economically active population, limiting...

Euromonitor International's Consumer Health in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in Peru
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN PERU
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
OTC sales decline as consumers turn to health insurance
Haleon cements its lead while Laboratorios Siegfried climbs the rankings
Pharmacies dominate with low penetration in other retail channels
PROSPECTS AND OPPORTUNITIES
Widespread uncertainty expected to lead to a further sales decline
Consumers are increasingly looking for rapid, convenient and effective results
Paediatric analgesics shows potential given the current limited supply
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Combination products driving growth as consumers look for value and convenience
Mondelez retains the lead, but competition intensifies
Pharmacies remain key to sales with low penetration in other channels
PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers adopt a self-care approach
The powder format set to become increasingly relevant in the category
Fast-acting, effective and affordable products set to be the big winners
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail sales under pressure due to increased relevance of Rx products
Sanofi-Aventis increases its leadership in an increasingly fragmented market
Pharmacies dominate but e-commerce showing signs of promise
PROSPECTS AND OPPORTUNITIES
2026 showing no signs of recovery due to lower prices and a trend toward Rx
Diarrhoeal remedies set to remain the most dynamic category
A growing focus on healthy eating habits could impact sales
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth driven by price increases and a synergy with beauty and personal care
Medifarma SA remains the category leader despite institutional crisis
E-commerce gains ground but pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
E-commerce set to boost awareness and help support sales growth
The trend towards Rx treatments presents a significant challenge for brands
Dermocosmetics present a significant threat to the future of dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN PERU
2025 DEVELOPMENTS
Sales of NRT smoking cessation aids remain negligible in Peru
PROSPECTS AND OPPORTUNITIES
Young Peruvians increase their consumption of e-vapour products
Smoking prevalence set to continue declining
Public and private stakeholders reinforce their anti-tobacco campaigns
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales rocket due to greater awareness about the need for a good night’s sleep
InRetail Pharma SA retains the lead but loses share to new competitors
Pharmacies gain ground as teas and pills lose ground to gummies
PROSPECTS AND OPPORTUNITIES
Uptake set to rise as more consumers look for safe solutions to sleep support
Gummies and stronger doses set to be a focus of new product development
Greater discussion around mental health could favour the use of herbal/traditional products
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Eye care sees growth amid improved economic context
Laboratorios Lansier maintains its lead thanks to ongoing market investment
Pharmacies dominate sales but optical goods stores playing a growing role in the market
PROSPECTS AND OPPORTUNITIES
Growing awareness of eye health issues set to drive sales growth
New product development could focus on gamers and young people
Vitamins and dietary supplements for eye health will become more important
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales grow thanks to increased market penetration
Distribuidora Continental 6 leads but faces mounting competition
Pharmacies lose ground due to the increased penetration of modern channels
PROSPECTS AND OPPORTUNITIES
Greater product variety and multi-channel penetration expected to drive growth
Increased specialisation expected to be seen in the market
Rx maintains significant relevance, curbing the potential of gauze, tape and other wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category growth slows as insurance and Rx sales become more relevant
Haleon returns with a major relaunch of Centrum
Distribution landscape evolving with more channels investing in vitamins
PROSPECTS AND OPPORTUNITIES
Modest growth prospects due to political uncertainty
Combating the advance of the illicit and informal markets, the great challenge for brands
Product diversification offers room for development
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales see moderate value growth in 2025 due to increased price competition
Multi-level companies maintain their leadership
Distribution reach expanding beyond direct selling and pharmacies
PROSPECTS AND OPPORTUNITIES
Bright outlook despite uncertainty ahead of the 2026 elections
Vitador relaunches its collagen line with hopes of stronger growth prospects
Consumer education could be key to growth
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Changing approach to weight loss impacting demand
Abbott remains on top thanks to healthy demand for supplement nutrition drinks
Direct selling takes on greater relevance as sales fall
PROSPECTS AND OPPORTUNITIES
Negative outlook due to the loss of a solid positioning
Rx options for weight loss will continue to grow in importance
Diabetes and obesity are serious problems for consumers health and wellbeing
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition sees healthy growth in 2025 despite rising protein prices
Competition becoming increasingly fragmented as distribution expands
E-commerce and pharmacies the big winners of 2025
PROSPECTS AND OPPORTUNITIES
Bright outlook as consumer awareness of sports nutrition grows
Illicit market remains a key barrier to growth
More specialised options provide opportunities to meet the needs of a wider audience
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand grows in 2025 as consumers look for natural solutions
Herbalife remains the category leader while BenGay continues to draw attention
Modern grocery retailers and e-commerce playing an increasingly important role
PROSPECTS AND OPPORTUNITIES
Bright outlook for herbal/traditional products
Herbal/traditional dietary supplements showing potential
Focus on healthy eating could present a barrier to growth
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category sees mixed results in 2025
Grünenthal Perúana leads while Braun benefits from the suspended production of Electroral Pediátrico
Pharmacies dominate but lose share to e-commerce
PROSPECTS AND OPPORTUNITIES
Mixed results expected to remain a feature of the market
Paediatric vitamins and dietary supplements still offers growth potential
Medical recommendations a key area of focus for brands
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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