Report cover image

Consumer Health in Pakistan

Publisher Euromonitor International
Published Sep 30, 2025
Length 72 Pages
SKU # EP20464052

Description

Consumer health sales in Pakistan increased further in 2025, supported by self-medication trends and steady demand for everyday categories, including analgesics, cough and cold remedies, and digestive remedies. Persistent inflation and currency pressures elevated prices, prompting many consumers to shift to generics and small packs. Multinational brands held value in the year through strong equity and distribution, while local firms gained share with affordable alternatives. Health and beauty sp...

Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Consumer Health in Pakistan
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Low-cost generics and smaller packs ensure steady demand in 2025
Multinationals retain a strong lead with trusted brands
Pharmacies dominate sales thanks to consumer trust and stong availability
PROSPECTS AND OPPORTUNITIES
Population growth and urbanisation support further growth
Innovation in formulations and delivery formats
Preventive care and rising environmental consciousness influence demand
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Seasonal flu waves and worsening urban air quality support demand in 2025
Procter & Gamble maintains its lead in 2025
Convenience and online dicounts drive growth of e-commerce
PROSPECTS AND OPPORTUNITIES
Seasonal flu outbreaks, worsening urban air quality ensure future growth
Innovation to focus on faster-acting formulations
Health and wellness, and sustainability trends shape demand
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilient baseline demand in 2025
Sanofi-Aventis leads; however, Getz Pharma offers the most popular brand
Health and beauty specialists benefit from offering advice and multinational brands
PROSPECTS AND OPPORTUNITIES
Sales to rise steadily
Innovation to focus on faster-acting and healthier formulations
Rising consumer interest in herbal or natural digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Skin complaints caused by heat, humidity and urban pollution support sales in 2025
Leading Abbott Laboratories expands its footprint with competitively priced generics
Dynamic e-commerce thanks to convenience, price comparisons, and home delivery
PROSPECTS AND OPPORTUNITIES
Demand fulled by urbanisation, pollution, and humidity
Local firms are investing in improved production technologies
Growing demand for herbal and dermatologically tested products
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers keep basic first aid items such as wound care on hand
Saniplast is a household name across Pakistan
Convenient delivery and bundle discounts ensure strong e-commerce growth
PROSPECTS AND OPPORTUNITIES
Challenge of wound care’s maturity and low unit prices
Improved adhesive quality, breathable materials, and skin-friendly bandages expected
Rising hygiene awareness supports steady usage
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenient multivitamins record the strongest growth
GSK leads with its trusted brands and long-established presence
Consumers rely on pharmacists for guidance on product selection
PROSPECTS AND OPPORTUNITIES
Preventive health habits and growing urban population drive future sales
Innovation to focus on new formats
Rising health and wellness awareness as the strongest driver
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers look to maintain their wellbeing through dietary enhancements
Merck Pharmaceuticals holds a strong lead
Supermarkets and hypermarkets expand shelf space, bundle offers, and in-store promotions
PROSPECTS AND OPPORTUNITIES
Further growth driven by growing interest in preventive health and nutrition
Local firms investing in upgraded manufacturing for consistent quality
Regulators to place greater emphasis on labelling and dosage guidelines to ensure safe and transparent use
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand from urban consumers looking for quick fixes for weight control
Leading Getz Pharma enjoys strong brand recognition and a loyal customer base
Influencer-led campaigns make e-commerce the go-to for slimming teas, detox drinks, and imported supplements
PROSPECTS AND OPPORTUNITIES
Rising obesity rates and growing awareness of healthy lifestyles support sales
Innovation to focus on digital integration
Consumer shift toward natural and preventive approaches to weight control
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth, although from very low base
PROSPECTS AND OPPORTUNITIES
High price points will keep growth concentrated among wealthier urban consumers
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal remedies perceived as gentler and more affordable than synthetic alternatives
Local players dominate a fragmented landscape
Consumers look for guidance when choosing remedies
PROSPECTS AND OPPORTUNITIES
Growth supported by strong consumer trust in natural remedies and their affordability
Digital platforms and e-pharmacies making herbal remedies more accessible
Health and wellness trend will play a key role in sustaining demand
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Parents rely on OTC options for fevers, coughs and minor stomach upsets
Multinationals benefit from consumer trust
Consumers appreciate pharmacies’ consistent availability and assurance of authenticity
PROSPECTS AND OPPORTUNITIES
Parents’ growing reliance on OTC remedies to support sales
Digital health platforms and e-pharmacies gaining traction
Regulators to reinforce dosage labelling and quality standards to ensure safety
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us