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Consumer Health in Oman

Publisher Euromonitor International
Published Sep 30, 2025
Length 48 Pages
SKU # EP20464019

Description

Value sales of consumer health rose in 2025, reflecting growing consumer education around self-care and increasing demand for targeted health solutions. In Oman, rising stress levels, busy lifestyles and heightened concerns about immunity have fuelled demand across several categories, from vitamins and dietary supplements to weight management, wellbeing and sports nutrition.

Euromonitor International's Consumer Health in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

48 Pages
Consumer Health in Oman
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN OMAN
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Steady growth for analgesics driven by rising self-medication
GSK Consumer Healthcare remains the leading player thanks to Panadol
Pharmacies dominate distribution, while e-commerce gains ground
Prospects and Opportunities
Positive performance expected for analgesics over the forecast period
Digitalisation and product innovation support long-term growth
New formulations align with consumer wellness trends
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Self-medication habits continue to support growth
Muscat Pharmacy & Stores LLC leads with a broad portfolio
Pharmacies dominate distribution, while supermarkets gain traction
Self-medication trends set to drive long-term growth
Technological innovation to enhance treatment options
Sustainability gains importance in pharmaceutical manufacturing
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Fast food culture continues to drive demand for digestive remedies
Reckitt Benckiser maintains leadership through Gaviscon
Pharmacies dominate distribution, while supermarkets gain momentum
Lifestyle trends expected to sustain category growth
Technological innovation to improve treatment of inflammatory conditions
Sustainability to shape future packaging innovation
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Category growth supported by rising awareness of skin conditions and treatment options
Bayer Middle East FZE leads thanks to Canesten’s strong reputation
Pharmacies dominate while small local grocers gain traction
Positive forecast supported by demographics and environmental pressures
Biotechnology and nanotechnology set to transform treatment options
Natural remedies expected to gain popularity in dermatological care
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Category growth underpinned by rising population and infrastructure activity
3M Inc leads thanks to Nexcare’s reputation for innovation and reliability
Pharmacies dominate sales while convenience stores gain momentum
Positive outlook supported by demographic dynamics
Technological innovation set to improve treatment outcomes
Sustainability to play an increasing role in product development
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Category growth supported by rising demand for immunity-boosting products
Sanofi Gulf leads with Pharmaton while Julphar emerges as most dynamic player
Pharmacies dominate sales, but e-commerce gains momentum
Positive outlook supported by rising health awareness
Digital and technological innovation to drive product development
Players’ commitment to wellness to expand product portfolios
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
High obesity rates and rising image-consciousness sustain demand
Muscat Pharmacy & Stores LLC maintains leadership through Xenical
Pharmacies dominate but e-commerce emerges as a growth channel
Steady growth projected as health and image awareness rises
Innovation to focus on holistic and technologically advanced solutions
Health and wellness positioning to drive future product launches
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Young male athletes remain the core consumer base
General Nutrition Centers Inc leads with its strong GNC brand
Pharmacies dominate, but e-commerce emerges as the fastest-growing channel
Rising fitness participation to broaden the consumer base
Technology to drive personalised and functional solutions
Clean labelling and plant-based innovation to shape product development
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Rising awareness and preference for natural solutions supports growth
Muscat Pharmacy & Stores LLC maintains a strong presence through broad representation
Pharmacies dominate distribution while e-commerce emerges as the fastest-growing channel
Sustained demand expected as health-consciousness rises
Technological innovation to enhance quality and consistency
New formulations and regulatory recognition to support category expansion
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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