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Consumer Health in North Macedonia

Publisher Euromonitor International
Published Oct 17, 2025
Length 80 Pages
SKU # EP20490810

Description

Overall current value growth for consumer health in North Macedonia in 2025 is expected to fall moderately below that recorded in 2024. This is chiefly because the recent spike in inflation has now largely subsided, but the slowdown is also attributable to encroaching maturity and the fact that the country’s population is steadily shrinking due to a combination of declining birth rates and high levels of emigration. Nonetheless, the market is still performing well on the on the whole, with all c...

Euromonitor International's Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

80 Pages
Consumer Health in North Macedonia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for analgesics picks up in 2025
Alkaloid AD Skopje maintains commanding overall lead
Distribution still overwhelmingly concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
Steady growth in volume and current value sales predicted for all categories
Delivery formats set to be a key area for innovation
Use of non-pharmacological interventions for chronic pain may limit growth potential
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Self-medication trend and weather conditions boost sales
Krka Farma dooel continues to hold overall lead in 2025
Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Overall demand set to remain solid
Medicated confectionery expected to show the fastest development
Investment in digital marketing activities will continue to increase
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains solid as Macedonians become more prone to digestive ailments
Krka Farma dooel retains substantial overall lead
Pharmacies channel continues to dominate digestive remedies distribution
PROSPECTS AND OPPORTUNITIES
Rising incidence of digestive problems will continue to bolster sales
Herbal/traditional products expected to make further gains
Preventive health trend could temper growth prospects
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing prevalence of skin and hair problems supports robust demand
Fitopharm doo continues to lead dermatologicals
Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Demographic, lifestyle and environmental factors will continue to buoy sales
Topical antifungals set to grow fastest in volume and value terms
Threat from dermocosmetics likely to shape innovation
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Favourable demographic and lifestyle trends mitigate impact of population decline
Tosama dd remains the outright leader
Pharmacies still the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Modest but steady growth in volume and current value sales projected
Premiumisation and segmentation expected to gain momentum
Sustainability set to become a more important point of competition
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Buoyant demand underpinned by preventive health trend
Krka Farma continues to lead vitamins
Pharmacies remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Rising health awareness will continue to boost vitamins consumption
Efforts to improve bioavailability of products set to intensify
Interest in clean label varieties expected to increase
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Adoption of preventive health behaviours continues to favour dietary supplements
Lek dooel remains the overall leader
Distribution still concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
Preventive and therapeutic use of dietary supplements set to continue rising
Segmentation expected to become more pronounced
Threat posed by healthy eating trend will influence competitive strategies
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concerns about health risks of obesity continue to lift demand
Herbalife Nutrition Ltd retains overall lead
Pharmacies remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
Overall demand expected to increase steadily
Slimming teas projected to be the most dynamic category
Investment in digital marketing activities set to rise
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing participation in sports and fitness activities continues to boost sales
Ultimate Nutrition Inc remains the top player in sports nutrition
Health and personal care stores still the leading distribution channel
PROSPECTS AND OPPORTUNITIES
Sports nutrition retains solid growth prospects
Protein/energy bars set to grow fastest in volume and value terms
Increasing consumer sophistication will continue to fuel segmentation
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concerns about active pharmaceutical ingredients continue to lift demand
Fitopharm doo maintains overall lead in herbal/traditional products
Distribution still heavily concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
Healthy volume and value growth rates anticipated for all categories
Herbal/traditional dermatologicals expected to be the most dynamic performer
Trust in safety and efficacy of herbal/traditional solutions should continue to rise
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness continues to drive demand
Krka Farma dooel retains overall lead
Pharmacies still the main distributon channel for paediatric products
PROSPECTS AND OPPORTUNITIES
Overall demand set to remain robust
Delivery systems likely to be a focal point for innovation
Herbal/traditional and clean label products will continue to gain popularity
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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