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Consumer Health in North Macedonia

Publisher Euromonitor International
Published Oct 11, 2022
Length 77 Pages
SKU # EP17462567

Description

Consumer Health in North Macedonia

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales somewhat. As a result, while overall consumer health is expected to see an increase in current value sales in 2022, constant value sales are expected to fall. In addition, while the pandemic led to a boon in consumer health, now that fears around the virus have abated, this is leading to less demand for certain products.

Euromonitor International's Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

77 Pages
Consumer Health in North Macedonia
Euromonitor International
October 2022
List Of Contents And Tables
CONSUMER HEALTH IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2017-2022
Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales in 2022
Alkaloid AD Skopje continues dominating due to consistent innovation
Adult ibuprofen witnesses renewed consumer demand despite concerns regarding side effects
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Analgesics suffer from lack of innovation
Adult aspirin to achieve fastest growth over the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2017-2022
Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Common cold in circulation again drives growth for cough remedies
Leading brands Fervex benefits from strong promotion
Rise in airborne allergies result in increased demand for nasal sprays
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Medicated confectionery set to be the fastest growing product
Climate change leads to higher incidence of allergies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in constant value sales in 2022
Krka Farma remains leading player, benefiting from its household brands Novolax and Rutacid
Poor dietary habits drive demand for digestive remedies in 2022
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Laxatives registers highest volume growth
Pharmacies hold onto value share
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in constant value sales in 2022
Dermatologicals evenly split between domestic and international companies
Certain products perform well
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Dermocosmetics dampen value sales of dermatologicals to a degree
Nappy (diaper) rash treatments achieve highest constant value growth over forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2017-2022
Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Overall increase in volume sales in 2022
Tosama continues leading due to long standing visibility
Requirement for first aids kits in vehicles ensures stable demand
PROSPECTS AND OPPORTUNITIES
Minimal growth over forecast period
Added-value needed to stand out from the crowd
Potential for natural trend in wound care, with organic, hypoallergenic and environmentally-friendly options
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2017-2022
Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weaker performance in 2022
Krka Farms continues to lead in 2022
Vitamin B drives volume growth
PROSPECTS AND OPPORTUNITIES
Slower growth over forecast period
Vitamin B to achieves highest growth over forecast period
Innovation needed in multivitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2017-2022
Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weaker performance in 2022
Combination herbal/traditional dietary supplements is the fastest growing product
Lek dooel maintains lead thanks to the strength of its probiotic supplement Linex
PROSPECTS AND OPPORTUNITIES
Slower growth over forecast period
Eye health supplements register highest growth
Segmentation key to growth over forecast period
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales in 2022
Weight management and wellbeing continues to be dominated by international players
Increasing competition from products such as protein bars
PROSPECTS AND OPPORTUNITIES
Moderate constant value and volume growth over forecast period
Shift in focus from losing weight to being healthy
Slimming teas to grow fastest over forecast period
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit constant value growth in 2022
Concentrated competitive landscape, with only three notable players
E-commerce accounts for some value sales
PROSPECTS AND OPPORTUNITIES
Expansion of consumer base drives volume growth
Protein/energy bars see lowest volume growth over forecast period
Changes in distribution over forecast period
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in constant value sales in 2022
No change in status quo
Digestive remedies a growing segment
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Focus on climate change widens consumer base
Social media plays greater role over forecast period
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in constant value sales in 2022
No change in status quo in 2022
Vitamins and dietary supplements sees continued value sales
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Shift towards natural products over forecast period
Players focus on child-friendly design
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027

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