Report cover image

Consumer Health in Nigeria

Publisher Euromonitor International
Published Nov 05, 2025
Length 95 Pages
SKU # EP20575578

Description

Value sales of consumer health are rising in Nigeria in 2025. The industry continues to be shaped by a challenging economic environment, with high inflation driven by the depreciation of the naira and persistent foreign exchange shortages. These conditions have weakened consumer purchasing power and increased production and import costs for manufacturers and distributors, pushing up unit prices. However, the pace of price growth has slowed compared with 2024, as inflationary pressures begin to s...

Euromonitor International's Consumer Health in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

95 Pages
Consumer Health in Nigeria
Euromonitor International
November 2025
List Of Contents And Tables
CONSUMER HEALTH IN NIGERIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic stabilisation supports recovery in volume sales
Local manufacturers maintain strong competitive edge
Pharmacies dominates distribution, while e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
Improved economy expected to lift demand and spending power
Innovation and product diversification to drive category expansion
Government policy to strengthen local manufacturing and innovation
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price stabilisation supports volume recovery
Affordable local brands intensify competition
Pharmacies retains dominance, while small local grocers remains significant
PROSPECTS AND OPPORTUNITIES
Economic recovery and demographic growth to sustain demand
Innovation focused on combination and herbal formulations
Shift towards preventive and holistic health may moderate growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stabilising prices and ongoing urbanisation support recovery
Local and regional players strengthen foothold
Pharmacies retains leadership as small grocers expand presence
PROSPECTS AND OPPORTUNITIES
Economic recovery and lifestyle trends to boost demand
Opportunities for diversification and premiumisation
Preventive health trends may moderate growth
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price stabilisation and rising skin health awareness support growth
Neimeth leads thanks to NCP brand
Pharmacies dominates distribution as small grocers gain ground
PROSPECTS AND OPPORTUNITIES
Economic recovery and population growth to sustain demand
Innovation and influencer marketing shape category development
Wellness awareness will moderate growth but drive product reformulation
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN NIGERIA
2025 DEVELOPMENTS
SLEEP AIDS IN NIGERIA
2025 DEVELOPMENTS
High stress levels support demand for sleep aids, but sales remain insignificant
PROSPECTS AND OPPORTUNITIES
Acceptance of sleep aids may lead to value growth though natural alternatives pose competition
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2020-2025
Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising awareness and digital lifestyles boost demand
Local manufacturers strengthen position amid import challenges
Pharmacies dominates distribution; e-commerce presence expanding
PROSPECTS AND OPPORTUNITIES
Rising awareness and economic recovery to expand penetration
Marketing, accessibility and lifestyle positioning to drive growth
Policy initiatives should reinforce long-term category expansion
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price stabilisation supports moderate volume recovery
Beiersdorf maintains leadership amid growing fragmentation
Pharmacies dominates distribution while local grocers gain ground
PROSPECTS AND OPPORTUNITIES
Economic improvement and population growth to support expansion
Innovation and natural formulations broaden appeal
Rising health awareness drives category formalisation
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2020-2025
Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness and demographic growth support demand
Local manufacturers expand share through affordability and reach
Pharmacies remains dominant as grocery and e-commerce channels expand
PROSPECTS AND OPPORTUNITIES
Economic recovery and preventive health focus to drive category growth
New formats and natural formulations increase appeal
Professional recommendation and wellness trends shape growth trajectory
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stabilising prices and preventive health awareness support growth
Vitabiotics leads while local manufacturers gain share
Pharmacies remains key channel while e-commerce broadens access
PROSPECTS AND OPPORTUNITIES
Economic recovery and rising health consciousness to drive demand
Innovation and localisation expand market reach
Preventive health culture to sustain long-term growth
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category recovery supported by rising health awareness
Complan leads a fragmented competitive landscape
Direct selling retains lead but pharmacies and e-commerce gain ground
PROSPECTS AND OPPORTUNITIES
Rising incomes and growing obesity awareness to boost demand
Innovation and affordability expand consumer base
Holistic wellness and digital engagement will drive long-term growth
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in sporting activities expands the consumer base for sports nutrition
High price points lead sport nutrition to be popular among affluent consumers
International players drive sales as the landscape lacks local options
PROSPECTS AND OPPORTUNITIES
Rising interest in health and wellness drives sales across the forecast period
Consumer awareness campaigns to fuel significant sales
E-commerce drives sales as social media plays an increasing role
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable economy and renewed interest in natural health boost demand
Vicks and Aboniki maintain leadership amid local innovation
Pharmacies leads distribution while grocers and supermarkets expand reach
PROSPECTS AND OPPORTUNITIES
Natural positioning and affordability to drive future growth
Product innovation expands presence across categories
Holistic health trends should strengthen consumer trust and premiumisation
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Essentiality of category drives recovery amid stabilising economy
Emzor leads through breadth of portfolio and pricing strategy
Pharmacies dominates as distribution modernises
PROSPECTS AND OPPORTUNITIES
Expanding child population and health awareness to sustain growth
Product innovation and diversification boost appeal
Health and wellness trends shape product positioning
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us