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Consumer Health in the Netherlands

Publisher Euromonitor International
Published Oct 01, 2025
Length 103 Pages
SKU # EP20464042

Description

Consumer health in the Netherlands registered healthy value growth in 2025, with sales supported by the stronger consumer interest in health prevention. The drive towards self-medication is bolstered by the Dutch government’s strategy to reduce health care expenses. Value growth was also impacted by the general increase in retail prices brought on by inflation, with the rising cost of distribution, energy and labour driving up retail prices.

Euromonitor International's Consumer Health in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

103 Pages
Consumer Health in the Netherlands
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN THE NETHERLANDS
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices contribute to value growth
Private label takes the lead in analgesics
Health and beauty specialists lead as retail e-commerce sees dynamic performance
PROSPECTS AND OPPORTUNITIES
Product development is crucial to future growth
Format development is expected to capture growing demand for ibuprofen
Focus on liquid capsules format to deliver rapid relief
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Flu epidemic boosts sales in 2025
Reckitt Benckiser Healthcare BV leads the category
Health and beauty specialists benefit from private label
PROSPECTS AND OPPORTUNITIES
Moderate outlook despite maturity
Rising incidence of allergies will drive growth in antihistamines/allergy remedies
Paediatric lines are set to expand
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ibs treatments witness strong performance
Bayer Consumer Care BV leads the category with heavy marketing support
Retail e-commerce is growing rapidly
PROSPECTS AND OPPORTUNITIES
Modest outlook for digestive remedies
Paediatric digestive remedies shows promise growing from low base
Convenience formats will support development of antacids
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals embraces its potential with marketing support
Haleon Netherlands BV sustains leading position aided by price increases
Drugstores use interactive digital screens to give shoppers advice
PROSPECTS AND OPPORTUNITIES
Steady growth prospects as manufacturers invest
Topical germicidals/antiseptics poised for growth
Limited switching activity due to red tape and costs
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Advertising campaigns drive awareness and promote new formats
Haleon Netherlands BV garners strong position with category leading Nicotinell brand
Drugstores remain a firm choice as e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Growth potential ensues for NRT smoking cessation aids
NRT gums to generate positive growth
Health prevention campaigns help to drive awareness
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleeping aids attract consumers with premium variants
Concentrated landscape led by Cooper Consumer Health BV
Notable shift towards retail e-commerce distribution
PROSPECTS AND OPPORTUNITIES
Strong commitment to product development and innovation will entice consumers looking to resolve sleep issues
Social pressures and fast lifestyles will drive sales of sleep aids
Herbal/traditional products already well-established
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plethora of eye care yields sales opportunities
Concentrated landscape led by Biohorma BV
Drugstores capture large slice of eye care sales
PROSPECTS AND OPPORTUNITIES
Buoyant outlook for eye care
Natural ingredients provide both an opportunity and threat
Child-specific eye care products offer scope for segmentation
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Added value products underpin healthy growth in wound care
Major brands lose ground to niche players
Distribution shifts toward e-commerce and convenience stores
PROSPECTS AND OPPORTUNITIES
Specialist products for different consumer segments to drive value sales
Wound care unit prices are set to rise further
Household penetration of first aid kits set to rise
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong flu season boosts demand for vitamin C
Omega Pharma Nederland BV holds notable lead in vitamins landscape
Retail e-commerce gains ground in vitamins
PROSPECTS AND OPPORTUNITIES
Steady pace of growth as single vitamins take centrestage
Rising demand for premium vitamins
Grocery retailers face challenges to increase share
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Proactive and preventative health care supports dietary supplements
Omega Pharma BV leads a highly fragmented landscape
Retail e-commerce bolsters its position
PROSPECTS AND OPPORTUNITIES
Robust growth for dietary supplements
Influencers will play a growing role in digital channels
Rising competition from homoeopathic products
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid performance as the category faces external competition
The competitive landscape intensifies as brands and private label revamp their lines
E-commerce reinforces its prominence with further share gains
PROSPECTS AND OPPORTUNITIES
Rising obesity is likely to expand consumer base
Innovation is crucial as competition intensifies
Growing concerns regarding weight loss products sold on social media
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition continues to develop at steady pace
Smaller brands are proving tough competition for leading players
E-commerce consolidates its lead in distribution
PROSPECTS AND OPPORTUNITIES
Healthy outlook as consumer demand continues to rise
Digitalisation is shaping health awareness
Ready to drink formats have strong potential
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance for herbal/traditional products
Biohorma BV leads a fragmented competitive landscape
Health and beauty specialists lose further ground to retail e-commerce
PROSPECTS AND OPPORTUNITIES
Shifting consumer lifestyles to drive demand
Premiumisation to support value growth
Investment set to bring greater product diversity
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger promotional support from brands and private label
Omega Pharma Nederland BV sustains leading position
Health and beauty specialists are central point for children’s products
PROSPECTS AND OPPORTUNITIES
Modest outlook as the category is far from maturity
Scope for development in paediatric allergy remedies
Licensing offers useful marketing tool in some categories
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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