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Consumer Health in Mexico

Publisher Euromonitor International
Published Sep 19, 2025
Length 118 Pages
SKU # EP20423813

Description

Mexico’s consumer health industry is facing a challenging year in 2025. Although retail value growth continues, the pace of expansion has slowed compared to that recorded during the review period. This deceleration is influenced by a combination of economic, regulatory and trade uncertainties.

Euromonitor International's Consumer Health in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

118 Pages
Consumer Health in Mexico
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN MEXICO
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pain relief drives demand in analgesics in Mexico
Bayer leads, benefiting from strategic research and success of Aspirin Boost
Pharmacy chains cement leadership
PROSPECTS AND OPPORTUNITIES
Steady growth ahead for analgesics as pharmacies expands OTC access
Innovation centres on efficacy and convenience
Rising demand for natural pain relief drives shift towards complementary solutions
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cough outbreak fuels double-digit growth in 2025
Mondelez leads while Bayer benefits from longstanding trust
Mexico’s pharmacy giants drive accessibility and affordability
PROSPECTS AND OPPORTUNITIES
Further growth forecast thanks to preventative self-care trend
Tailored products shape development
Herbal remedies gain popularity in Mexico
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Antacids sustain growth amid slower overall category performance
Genomma Lab leads in value, Picot brand rises fastest
Pharmacies as the preferred channel for digestive remedies
PROSPECTS AND OPPORTUNITIES
Digestive remedies set to see improved value growth in Mexico as economy recovers
Probiotics and prebiotics to keep gaining ground
Rising consumer demand for safer digestive products
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals sees strong and steady growth in 2025
Genomma Lab leads as Mustela brand rises, with both players benefiting from science-backed formulations
Pharmacies remains key distribution channel for dermatologicals in Mexico
PROSPECTS AND OPPORTUNITIES
Skin condition prevalence supports steady growth in topicals
Multichannel strategies elevate visibility of dermatologicals
Urban millennials fuel demand for natural ingredients
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smoking cessation aids see record uptake in 2025
NiQuitin Clear Patches bring advanced technology to smokers
NRT accessibility enhanced by major pharmacy networks
PROSPECTS AND OPPORTUNITIES
Mexico’s strict tobacco policies should drive sustained growth in NRT
Perceived safety of e-vapour devices impacts demand for traditional NRT patches
Smoking cessation programmes focus on mental health gains
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Economic pressures and post-peak normalisation slow sleep aids growth in Mexico
Innovative formulas and strong branding boost Genomma Lab’s success
Pharmacies as favoured channel for sleep aids purchases in Mexico
PROSPECTS AND OPPORTUNITIES
Sustained consumer awareness supports further growth for sleep aids
Sleep aids gain traction across pharmacies and e-commerce in Mexico
Herbal and vitamin-based sleep aids see rising interest
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Environmental and lifestyle factors sustain eye care demand despite economic uncertainty
Laboratorios Sophia’s 75 years of expertise drives leadership
Convenience demand supports eye care sales expansion in Mexican hypermarkets
PROSPECTS AND OPPORTUNITIES
Stable growth expected for eye care in Mexico during forecast period
Mexican consumers seek convenience and multifunctionality in advanced eye care solutions
Eye care embraces nature-inspired formulations
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ongoing demand and established habits support growth for wound care in 2025
BDF maintains leadership of overall wound care
Accessibility keeps pharmacies at the forefront of wound care
PROSPECTS AND OPPORTUNITIES
Price to remain key driver as Mexican consumers favour affordability
Advanced dressings set to gain traction
Green wound care solutions will become more prevalent
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Multivitamins as preferred choice for busy consumers
Farmacias Similares leads as Omnilife posts fastest growth
Channel shifts reshape distribution as pharmacies gains ground
PROSPECTS AND OPPORTUNITIES
Health awareness and ageing population to drive vitamin demand
Women’s health supplements will keep gaining momentum
Traditional Mexican ingredients set to expand in vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Supplements maintains momentum in Mexico in 2025
Herbalife’s nutrition clubs continue to benefit from consumer trust
Direct selling leads, though pharmacies sees fastest expansion
PROSPECTS AND OPPORTUNITIES
Magnesium, omega-3 and probiotics will drive future growth
Diverse demographics shape local dietary supplement preferences
Holistic wellness trends push demand for natural supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing slows slightly but remains resilient
Herbalife maintains leadership through direct selling
Direct selling still favoured channel, with pharmacies gaining ground in 2025
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks anticipated to maintain growth in forecast period
Tech and social media fuel customised weight loss programmes
Mexican consumers embrace solutions aimed at health and radiance
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition slows but retains healthy momentum
Protein innovation keeps GNC ahead
Digital retail offers wider sports nutrition assortments in Mexico
PROSPECTS AND OPPORTUNITIES
Local brands to drive mass channel expansion
Expanding popularity of non-protein fitness supplements
Plant-based proteins poised for strong growth
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products sustains steady growth
Mondelez leads, with Genomma Lab rising fastest
Traditional herbal remedies gain traction across Mexican pharmacies
PROSPECTS AND OPPORTUNITIES
Tailored strategies set to drive herbal product demand across demographics
Mexico’s shift to safer pain solutions
Responsible sourcing becomes key
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 sees solid but slowed growth
Strategic product innovation drives Bayer’s growth
Pharmacies expand paediatric portfolio
PROSPECTS AND OPPORTUNITIES
Cognitive and academic support supplements set to boost paediatric category
Precision medicine transforms paediatric treatments
Parents shift towards safer herbal options
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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