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Consumer Health in Malaysia

Publisher Euromonitor International
Published Oct 08, 2025
Length 108 Pages
SKU # EP20476194

Description

Consumers remain highly sensitive to price levels in 2025, as Malaysians face a mounting cost of living. Government policy changes, including the expansion of the Sales and Services Tax (SST) to cover more goods and services from July 2025, the removal of RON95 petrol subsidies in the second half of the year, and adjustments in electricity tariffs all contribute to rising prices across essential and non-essential products.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

108 Pages
Consumer Health in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Malaysians demand faster, stronger pain relief
Global and local players share the spotlight
Health and personal care stores remain the go-to channel
PROSPECTS AND OPPORTUNITIES
Growth momentum will continue with acetaminophen and aspirin as key drivers
Dosage innovation enhances fast-relief positioning
Generics gain traction as cost pressures rise
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventative habits sustain steady growth
Medicated confectionery keeps Lofthouse of Fleetwood on top
Health and personal care stores leads sales, while cross-category competition intensifies
PROSPECTS AND OPPORTUNITIES
Nasal sprays to push future growth as herbal and traditional alternatives gain ground
Expected expansion of non-oral remedies and investment in variants for specialised use
Efficacy remains key differentiator
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising living costs fuel switch to generics
Reckitt Benckiser maintains lead, while generics gain ground
Pharmacies dominates distribution for digestive remedies in Malaysia, while consumers shift towards on-the-go formats
PROSPECTS AND OPPORTUNITIES
Cost pressures accelerate demand for local and generic brands
On-the-go formats boost convenience
Herbal and traditional remedies expand through imports
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation in nappy (diaper) rash treatments supports growth
Actavis remains the leader as Ego Pharmaceuticals accelerates
Pharmacies continues to lead while e-commerce expands
PROSPECTS AND OPPORTUNITIES
Premiumisation in nappy (diaper) rash treatments to drive value growth
Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vaping culture restrains growth despite rising sales
Johnson & Johnson leads while GSK loses ground
Pharmacies remains the primary channel, e-commerce builds traction
PROSPECTS AND OPPORTUNITIES
Challenging outlook under cost pressures
Patches to remain the fastest riser
Potential vape ban could shift demand back to NRT
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN MALAYSIA
2025 DEVELOPMENTS
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digital lifestyles sustain steady demand
Eye Mo retains leadership with refreshed image
Convenience stores gains ground as distribution expands
PROSPECTS AND OPPORTUNITIES
Digital habits to sustain demand for standard eye care
Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
Regulatory changes may support allergy eye care
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2020-2025
Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Private label growth intensifies competition in wound care
Beiersdorf retains lead while Dr.Check accelerates
Pharmacies continues as preferred channel for wound care purchases
PROSPECTS AND OPPORTUNITIES
Private label expansion likely to slow overall value growth
Investment in innovation will boost appeal
Wider affordability through private label growth
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2020-2025
Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price promotions intensify as consumers become more cautious
Amway retains lead but By-health posts fastest growth
Health and personal care stores remains leading channel while pharmacies gains momentum
PROSPECTS AND OPPORTUNITIES
Price sensitivity shapes consumer behaviour
Effervescent and chewable formats to drive innovation while on-the-go options gain ground
Immunity and energy remain top priorities amid price-cutting strategies from players
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2020-2025
Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lifestyle changes fuel steady demand across diverse products
USANA retains lead over dietary supplements in Malaysia as consumers focus on healthy ageing
Health and personal care stores leads distribution with pharmacies gaining pace
PROSPECTS AND OPPORTUNITIES
Sophisticated positioning will boost probiotics and minerals
Beauty and cellular health supplements gain appeal
Ageing population to drive NMN and combination products
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising cost of living restrains overall category growth
Nu Skin leads while Abbott gains ground
Direct selling remains strong as modern grocery retail rises
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to lead forecast growth
GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
Discounts and bundles will remain critical under cost pressures
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong demand supports double-digit growth for sports nutrition in Malaysia
Herbalife retains lead while LAC Global rises fastest
Health and personal care stores as leading channel while pharmacies gains share
PROSPECTS AND OPPORTUNITIES
Segmentation and lifestyle positioning will drive growth
Plant-based protein and on-the-go formats set to expand further
Supplement players entering sports nutrition, while distribution shifts further online
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cultural influence sustains steady growth
Brand’s Suntory retains lead with innovative campaigns
Pharmacies and medicine halls expand reach
PROSPECTS AND OPPORTUNITIES
Local ingredients offer competitive strength
Ongoing launches should sustain growth
Cultural heritage will continue to underpin demand as new regulation takes effect
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and supplements ensure strong growth
GSK retains lead while By-health posts fastest growth
Retail collaborations drive distribution as e-commerce builds momentum
PROSPECTS AND OPPORTUNITIES
Supplements will continue as key growth driver
Gummies and new formats set to become more prevalent
Sustained relevance for cough/cold remedies amid pharmacy channel expansion
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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