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Consumer Health in Lithuania

Publisher Euromonitor International
Published Sep 30, 2025
Length 85 Pages
SKU # EP20464051

Description

The consumer health market in Lithuania will continue to expand in current value terms in 2025. Inflation is stabilising, following the volatility of recent years, which has eased pressure on consumers. Growth is buoyant in core OTC categories, such as analgesics and cough and cold remedies, a trend that is closely tied to the intensity of seasonal flu outbreaks in the country. While the 2024 -2025 flu season in Lithuania got off to a slow start, with a lower-than-expected number of cases, it ga...

Euromonitor International's Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

85 Pages
Consumer Health in Lithuania
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN LITHUANIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth sustained by flu-driven demand
US Pharmacia leads, while Nycomed gains momentum
Pharmacies stay dominant, but digital channels surge in popularity
PROSPECTS AND OPPORTUNITIES
Analgesics set for steady growth driven by household stockpiling
Rise of fast-acting formats
Digital information and sustainability will shape analgesic packaging
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Prolonged respiratory season boost sales
GSK leads as Baltijos Bite emerges as most dynamic player
Pharmacies dominate sales while e-commerce sees buoyant growth
PROSPECTS AND OPPORTUNITIES
Market poised for steady growth amid continuing stockpiling and formula innovations
Greater e-commerce adoption will drive sales
EU legislation will continue to shape the market
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustained growth as consumers trade up to higher-value offerings
Menarini retains leadership while Krka gains ground
Pharmacies lead as e-commerce expands
PROSPECTS AND OPPORTUNITIES
PPIs and modern antacids will drive ongoing expansion
Digital leaflets and app services will enhance convenience and self-care
Sustainability initiatives will gather pace
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market continues to grow, led by vaginal antifungals, topical allergy remedies/antihistamines and cold sore treatments
Bayer AG leads the market, anchored by its Bepanthen and Canesten brands
Pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Premium formats and routine skin care concerns will sustain value sales
Digital innovation will drive growth of e-pharmacies
Wellness and eco-conscious upgrades to drive quality-led growth
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady demand for wound care, with first aid kits leading growth
BENU strengthens share with affordable private label offerings and multichannel strategies
Pharmacies lead wound care while other channels make gains
PROSPECTS AND OPPORTUNITIES
Modest growth expected as consumers maintain first aid supplies
Digital convenience and advanced formats to drive future of wound care
Sustainability to become key design driver in wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamin B leads growth as consumers seek to maintain energy levels and nervous system health
Valentis holds onto lead as private labels make gains
E-pharmacies boost convenience-led vitamin sales
PROSPECTS AND OPPORTUNITIES
Health trends and convenience will sustain vitamin sales
Promotion of “test-and-treat” journeys by pharmacies will expand usage
EU regulations to drive cleaner formulations, clearer labels, and sustainable packaging
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mineral supplements lead growth as consumers seek solutions to common health concerns
Valentis leads sales as Medigate makes gains
Pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Continued interest in dietary supplements
E-commerce and new delivery methods will continue to reshape the market
Regulatory and sustainability frameworks will continue to impact new product development and claims
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wellness-first spending supports modest growth
Herbalife maintains leadership amid rising competition
Direct selling dominates as e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Declining trend anticipated, despite high obesity rate
Lithuania emerges as regional hotspot for digital health and wellness e-commerce
Compliance and sustainability will shape the market
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dynamic growth for sports nitrition as consumers look to optimise their fitness routines
Nutrend strengthens leadership through diversification, while The Hut Group gains momentum
E-commerce channel is key driver of sales
PROSPECTS AND OPPORTUNITIES
Active lifestyles will ensure robust sales of sports nutrition products
Direct-to-consumer and marketplace strategies will drive future trends
Regulations will shape claims in sports nutrition
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products stabilise as shoppers normalise spending
Valentis dominates sales while Bionorica leads growth with evidence-backed remedies
Phamacies continue to anchor distribution
PROSPECTS AND OPPORTUNITIES
Flat performance, as market stabilises following post-pandemic surge in sales
E-pharmacy expansion and modernisation of production methods will transform market
Regulations will benefit evidence-led compliant players
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric remedies benefit from “just-in-case” stocking
GSK Consumer Healthcare holds prominent position, underpinned by its broad portfolio
Pharmacies dominate paediatric consumer health, while e-commerce offers greater convenience
PROSPECTS AND OPPORTUNITIES
Demographics will shift focus towards premiumisation and innovation
Digital infrastructure and child-friendly formulations will enhance growth
Paediatric nutrition will remain key focus
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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