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Consumer Health in Laos

Publisher Euromonitor International
Published Oct 07, 2025
Length 63 Pages
SKU # EP20476188

Description

Value sales of consumer health are expected to rise in 2025, driven by factors such as economic recovery, the health and wellness trend, and urbanisation along with more fast-paced hectic lifestyles. Consumer health in Laos exhibits growth despite challenges from high inflation and currency depreciation, which have pressured household healthcare spending.

Euromonitor International's Consumer Health in Laos report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

63 Pages
Consumer Health in Laos
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN LAOS
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
CHART 1 Consumer Health: Health and Personal Care Store
CHART 2 Consumer Health: Supermarket
CHART 3 Consumer Health: Pharmacy
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Ongoing sales growth of analgesics in 2025
Greater Pharma maintains its lead in analgesics
Pharmacies remains a popular channel for analgesics though hypermarkets sees strong growth
Prospects and Opportunities
Value sales of analgesics rise over the forecast period
Pharmacies benefit from experienced staff while grocery retailers offer conveniece
Analgesics faces a threat from consumer focus on preventive care, herbal/traditional products as well as unpackaged remedies and prescription alternatives
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Growth of cough, cold and allergy (hay fever) remedies thanks in the main to air pollution
Unilab Inc retains its lead in cough, cold and allergy (hay fever) remedies
Pharmacies retains its leading spot in cough, cold and allergy (hay fever) remedies
Ongoing forecast period growth of cough, cold and allergy (hay fever) remedies due to pollution
Sales hindered by poverty and limited distribution
Growing consumer product awareness and a stronger focus on preventive care shape sales over the forecast period
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Sales of digestive remedies achieve growth in Laos in 2025
GSK Consumer Healthcare retains its top spot with its popular Eno brand
Pharmacies and health and personal care stores retain the lead in sales of digestive remedies
Forecast period growth of digestive remedies thanks to increasingly hectic lifestyles
Advertising and in-store promotions of digestive remedies are increasingly implemented in pharmacies
Low-income demographics struggle to afford digestive remedies and opt for herbal/traditional variants
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Sales of dermatologicals rise thanks to climate-induced waterborne and vector-borne diseases that cause skin conditions
Union Drug Laboratories leads with its Zema brand
Pharmacies remains the most popular channel for dermatologicals as consumer appreciate product choice and advice from trained personnel
Growing awareness of dermatological issues and their treatments boost sales of dermatologicals over the forecast period
Despite remaining niche, dermatologicals is being supported by rising awareness and higher incomes among rural dwellers and skin allergies among agricultural workers
Imported brands remain the most popular, with Chines brands continuing to gain traction
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Wound care demand rises due to natural disasters, road accidents and the legal requirement for workplaces to have first aid kits
Selic Corp retains the lead thanks to the popularity of its Neoplast brand
Health and personal care stores and pharmacies remain the most important channels for wound care
Forecast period sales growth of wound care as demand continues to rise
Widening use of sticking plasters/adehisve bandages as income levels rise
Ongoing price sensitivty among many demographics boosts demand for more affordable brands
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Value sales of vitamins and dietary supplements rise in 2025
Suntory Holdings retains the lead thanks to strong consumer trust in its Brand’s line
Pharmacies and health and personal care stores remain strongest for vitamins and dietary supplements
Forecast period growth of vitamins and dietary supplements as consumers look to support their increasingly busy lifestyles
Growing popularity of retail e-commerce for vitamins and dietary supplements
The developing health and wellness trend boosts demand for vitamins and dietary supplements, with sales also supported by the ageing population
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Sales of weight management and wellbeing rise in 2025 thanks to their growing popularity among wealthier urban dwellers
New Concept Product leads with its Fitne Tea brand
Direct selling remains the leading distribution channel for weight management and wellbeing
Weight management and wellbeing sales rise over the forecast period
More consumers buy weight management and wellbeing products online
Beauty clinic treatments and herbal/traditional products dampen sales of weight management and wellbeing products
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Sales of sports nutrition in Laos remain highly nascent though interest is starting to grow
No clear leader in the growing niche of sports nutrition
Pharmacies and health and personal care stores carry only a small range of sports nutrition products
Steady growth of sports nutrition over the forecast period
Retail e-commerce and social media become important sales drivers of sports nutrition over the forecast period
Growing availability of organic-based sports nutrition, plant-based and vegan offerings
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Herbal/traditional products registers growth in 2025 with most products imported from Thailand
Well-established brands and manufacturers from across Asia supply herbal/traditional products to Laos
Pharmacies is the leading channel for herbal/traditional products and stocks a wide range
Forecast period growth of herbal/traditional products as consumers become better able to afford these products
Heavy investment especially with regard to public/private collaboration seen over the forecast period
Legal requirements around product safety of packaged herbal/traditional products are enhanced over the forecast period
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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