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Consumer Health in Kenya

Publisher Euromonitor International
Published Oct 30, 2025
Length 78 Pages
SKU # EP20526535

Description

Value sales of consumer health products in Kenya recorded solid growth in 2025, supported by several key factors, including the country’s increasing population, a rising tendency toward self-medication, the broader availability and accessibility of OTC products, and growing consumer awareness. The market has also benefited from a shift in consumer attitudes toward preventive healthcare. A rising number of health-conscious Kenyans are adopting proactive health management practices, investing in v...

Euromonitor International's Consumer Health in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

78 Pages
Consumer Health in Kenya
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics continues its steady growth trajectory
GSK Consumer Healthcare remains the leading player thanks to the strength of Panadol
Pharmacies lead due to strict regulation
PROSPECTS AND OPPORTUNITIES
Growth supported by an ageing population and rising self-medication
Expected innovation through better understanding of mechanisms of action
Opportunities for natural and herbal remedies
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth fuelled by self-medication trend
GSK Consumer Healthcare continues to lead thanks to its strong brand recognition
Pharmacies remains the dominant distribution channel, offering a wide range of products
PROSPECTS AND OPPORTUNITIES
Self-medication trend will continue to support sales
Increasing air pollution to fuel rise in demand for OTC respiratory medication
Digital and technology advancements create opportunities
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Poor dietary habits and changing lifestyles sustain demand
GSK Consumer Healthcare leads with its strong Eno brand
Pharmacies dominate due to regulatory restrictions
PROSPECTS AND OPPORTUNITIES
Higher consumer awareness and ageing population remain key drivers of demand
Herbal-based product innovations expected
Sustainable packaging development
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Professional recommendations raise awareness of the efficacy of dermatologicals
Glenmark Pharmaceuticals (K) Ltd leads with its highly trusted brands
Consumers appreciate the advice and guidance of pharmacists
PROSPECTS AND OPPORTUNITIES
Positive performance backed by favourable trends
Innovative treatments in dermatologicals: projected new approaches
Rise of natural dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Changing lifestyles continue to drive growth in 2025
Ray Pharmaceuticals Ltd maintains its strong lead
Pharmacies lead, with a strong presence throughout the country
PROSPECTS AND OPPORTUNITIES
Increasing interest in outdoor sports may generate additional sales
Increasing awareness in Kenya’s rural areas
Sustainable offers to enjoy a competitive advantage
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heightened health awareness pushes demand for vitamins
Medley Pharmaceuticals Pvt Ltd leads, but competition remains intense
Direct selling gains traction, especially through multilevel marketing (MLM) models
PROSPECTS AND OPPORTUNITIES
Rising consumers awareness will continue to boost overall demand for vitamins
Innovation and technology shape the future of vitamins
Unlocking sustainability opportunities in vitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive growth for dietary supplements, although still constrained by limited adoption
Pharmaton Natural Health Products Ltd leads thanks to its longstanding presence
With rapid technological advancements, more Kenyans are turning to e-commerce
PROSPECTS AND OPPORTUNITIES
Dietary supplements expected to show further development
Personalised dietary supplements thanks to technological advancements
Rising demand for vegan-friendly dietary supplements
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Obesity and overweight on the rise in Kenya
Sky Healthcare Ltd remains the leading player
Pharmacies benefit from offering expert advice
PROSPECTS AND OPPORTUNITIES
Rising prevalence of obesity supports future growth
Technological innovation in herbal/traditional products
Growth of weight loss surgeries challenges traditional products
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition benefits from rising health and wellness trend
Sky Healthcare Ltd maintains its lead in 2025
Consumers appreciate the convenience of small local grocers
PROSPECTS AND OPPORTUNITIES
Rising interest and an expanding consumer base support growth
Sports nutrition will be enhanced by technological advancements
Sports nutrition to evolve toward healthier solutions
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising popularity of budget-friendly herbal/traditional products
Leading Orange Pharma Ltd benefits from operation expansion
Pharmacies retain their lead, offering advice and genuine products
PROSPECTS AND OPPORTUNITIES
Favourable outlook as consumers increasingly value natural ingredients
Technological advancements ensure safer, more effective, and more consistent offerings
Adoption of good manufacturing practices (GMPs) to ensure product quality
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Kenyan parents prioritise their children’s health
Kenya’s young population fuels demand for affordable products
Pharmacies offer a wide range of paediatric health products, and advice
PROSPECTS AND OPPORTUNITIES
Demographic trends support the growth of paediatric consumer health
Preventive healthcare gains traction
Competitive pressure in paediatric consumer health to intensify as new brands enter
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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