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Consumer Health in Kazakhstan

Publisher Euromonitor International
Published Sep 30, 2025
Length 82 Pages
SKU # EP20464053

Description

The consumer health market in Kazakhstan is expected to register robust growth in current value terms in 2025. This is largely due to the persistently high rate of inflation, as rising costs for goods, services, and imported inputs continue to drive up retail prices. However, consumers continue to prioritise health spending, playing closer attention to the composition, effectiveness, and potential side effects of the products they choose.

Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

82 Pages
Consumer Health in Kazakhstan
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN KAZAKHSTAN
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth in analgesics, with topical preparations leading the way
Santo leads sales with Ibufen
Pharmacies dominate analgesics distribution, while e-commerce is on the rise
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics, as players invest in new formulations
Greater regulatory control will raise industry standards
Players to drive growth through digital strategies
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Medicated confectionery drives growth amid mild seasonal illness trends
Tylol Hot wins over consumers with promise of convenient symptom relief
Pharmacies dominate while e-commerce shows dynamic growth
PROSPECTS AND OPPORTUNITIES
Steady growth expected, as consumers show greater health awareness
Innovation and digitalisation will drive expansion
Mandatory serialisation will enhance transparency
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong growth in 2025, driven by seasonal illnesses and rising health awareness
Solvay Pharma leads sales
Pharmacy channel leads while e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Digestive remedies poised for further growth
Innovation will shape future of digestive remedies
Digital integration to support preventive digestive health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising skin health concerns drive growth
Bayer leads, while Infamed emerges as fastest-growing player
Pharmacies remains dominant sales channel
PROSPECTS AND OPPORTUNITIES
Steady growth expected
Players to drive growth through new delivery methods and formulations
Consumers to increasingly focus on skin health and prevention
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sales continue to rise
Veropharm leads while Johnson & Johnson emerges as most dynamic player
E-commerce continues to gain traction
PROSPECTS AND OPPORTUNITIES
Steady growth expected
Innovation will enhance sales
Regulatory changes to shape the market
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continued growth, driven by targeted single-vitamin solutions
Amway leads while Lannacher Heilmittel shows strong momentum
Pharmacies lose share to direct sellers
PROSPECTS AND OPPORTUNITIES
Vitamin sales will continue to rise
Digital health tools and innovative products to drive demand
Kazakhstan to pilot labelling project for vitamins and dietary supplements
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising interest in preventive health fuels demand
Amway leads sales, thanks to popularity of direct selling model
Health and beauty specialists and direct sellers lead sales
PROSPECTS AND OPPORTUNITIES
Retail sales of dietary supplements set to grow, alongside intensified consumer focus on health and wellness
E-commerce to drive future of distribution
New labelling project will boost transparency
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales rise amid growing obesity concerns
Herbalife leads sales while Evalar gains ground
Direct selling leads sales
PROSPECTS AND OPPORTUNITIES
Rising health awareness will fuel growth
Players will seek to differentiate themselves through Innovation and digital integration
Growing focus on holistic wellness will boost demand for safe and functional products
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition sales rise amid growing fitness culture
Bio-Engineered Supplements & Nutrition Inc leads sports nutrition
Health and personal care stores remains cornerstone of sports nutrition distribution
PROSPECTS AND OPPORTUNITIES
Sales to grow as fitness culture continues to expand
Personalisation will shape future of sports nutrition
Health and wellness trend will broaden appeal of sports nutrition
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional cough cold, and allergy remedies continue as key growth driver
Bionorica’s Sinupret leads sales as consumers seek natural solutions for cold symptoms
Pharmacy channel leads distribution
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will fuel growth
Players will invest in innovation to drive consumer interest
Regulatory measures will enhance product quality
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Buoyant growth despite falling birth rate
Competitive landscape remains highly fragmented
Pharmacies remains most important sales channel
PROSPECTS AND OPPORTUNITIES
Continued growth, despite decline in birth rate
Innovation will drive future growth
Kazakhstan advances digital labelling and safety standards
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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