
Consumer Health in Kazakhstan
Description
Consumer Health in Kazakhstan
Rising health consciousness has benefited sales of consumer health categories in 2024, including vitamins, dietary supplements, digestive remedies and sports nutrition. The growing 65-year-old-and-over population was also a key growth driver in the year as older adults are more likely to suffer from a wide variety of ailments and therefore tend to be more health-conscious than many younger consumers. The population is more attentive to their health and wellbeing and is paying closer attention to...
Euromonitor International's Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
84 Pages
- Consumer Health in Kazakhstan
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN KAZAKHSTAN
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic uncertainty sees consumers switching to local brands in 2024
- Growing older population and health and wellbeing trends push sales of topical analgesics/anaesthetic
- Cardiomagnyl continues to decline following strong growth during the pandemic
- PROSPECTS AND OPPORTUNITIES
- Fitness trend to drive demand for topical analgesics
- Ibuprofen growth supported by its good price-quality ratio
- Growing interest in new generation products
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Full return to pre-pandemic lifestyles supports growth in 2024
- ‘Convenient’ nasal sprays see further growth in 2024
- Market remains highly competitive
- PROSPECTS AND OPPORTUNITIES
- Further growth expected as cold and flu seasons stabilise and allergy cases rise
- Economy products to continue to gain traction, although major brands are set to retain strong support
- New behaviours to induce alternatives to OTC medications
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Population growth as a growth driver for digestive remedies
- Multinationals continue to dominate digestive remedies in 2024
- Gastrointestinal tract problems support moderate growth of laxatives
- PROSPECTS AND OPPORTUNITIES
- Fatty local dishes, busy lives and an ageing population support future demand for digestive remedies
- Hylak Forte brand back in stock and expected to perform well
- Rising interest in cheaper generics
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dermatologicals’ growth supported by rising awareness of skin health and care
- Multinationals lead, but smaller, cheaper brands are gaining ground
- Potential of hair loss treatments attracts manufacturer interest
- PROSPECTS AND OPPORTUNITIES
- Favourable demographic factors and rising incidence of dermatological problems support future growth
- Population growth as a driver for nappy (diaper) rash treatments
- Economy products set to increase in vaginal antifungals due to economic uncertainty
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- WOUND CARE IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing population and participation in sports supports sales of wound care in 2024
- Low brand loyalty in a highly fragmented market
- Natural composition as a competitive advantage
- PROSPECTS AND OPPORTUNITIES
- Rising interest in sports and an ageing population will support demand for wound care
- Limited introduction of new innovative products
- Sustainable and hypoallergenic offers to enjoy a competitive advantage
- CATEGORY DATA
- Table 36 Sales of Wound Care by Category: Value 2019-2024
- Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Vitamins sales stabilise in 2024 following a significant increase during the pandemic
- Vitamin C declines, whilst vitamin D remains popular
- Little trust in local brands
- PROSPECTS AND OPPORTUNITIES
- Positive outlook with rising health awareness
- Online sales will remain robust
- iHerb to emerge although grey imports may limit expansion
- CATEGORY DATA
- Table 42 Sales of Vitamins by Category: Value 2019-2024
- Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising health consciousness supports demand in 2024
- Imported brands lead
- E-commerce sales on the rise
- PROSPECTS AND OPPORTUNITIES
- Rising health-consciousness to drive sales of dietary supplements
- New companies or brands are anticipated
- Trend for naturalness
- CATEGORY DATA
- Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Weight management and wellbeing benefits from rising health and image consciousness
- Weight loss supplements dominated by international brands
- Consumers appreciate the affordability and naturalness of slimming teas
- PROSPECTS AND OPPORTUNITIES
- Health trend to support further growth if the price is right
- Development of the direct sales channel and social networks
- CATEGORY DATA
- Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth fuelled by resumption of pre-pandemic exercise and a rising focus on health and nutrition
- Sports nutrition import dependent, whilst local production is poorly developed
- Health and personal care stores remain the leading channel in 2024
- PROSPECTS AND OPPORTUNITIES
- Rising focus on healthy lifestyles and image to drive future demand
- Social networks as a sales driver
- Further growth of convenient and cost-effective e-commerce
- CATEGORY DATA
- Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- 2024 growth supported by rising health consciousness and fewer side effects of herbal preparations
- Busier lifestyles drive demand for herbal/traditional sleep aids
- Herbal/traditional products remains a highly fragmented market in 2024
- PROSPECTS AND OPPORTUNITIES
- Reputation of being safer and effective will support further growth
- Potential development of local production and brands
- Herbal tea has growth potential, whilst herbal/traditional dermatologicals will remain stable
- CATEGORY DATA
- Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
- Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
- Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising birth rate and health consciousness drive demand in 2024
- Effectiveness with safety and quality are key in paediatric consumer health
- Multinational brands lead with their reputation for quality and effective products
- PROSPECTS AND OPPORTUNITIES
- Reopening of society and increasing number of coughs and colds will ensure growth
- Paediatric vitamins and dietary supplements and indigestion and heartburn remedies as key areas of growth
- International brands will maintain their dominance
- CATEGORY DATA
- Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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