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Consumer Health in Israel

Publisher Euromonitor International
Published Oct 02, 2025
Length 97 Pages
SKU # EP20464036

Description

Consumer health in Israel continued to witness strong growth over 2025, partly fuelled by the rise in VAT at the beginning of 2025. Consumers also started to spend more on OTC products, such analgesics, sleep aids and digestive remedies, to stave off the negative effects and stress of the ongoing Israel-Hamas war. Despite the ongoing political turbulence, the Israeli economy has made a mild recovery since the sharp contraction seen in late 2023 and early 2024. Inflation over the first part of 20...

Euromonitor International's Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

97 Pages
Consumer Health in Israel
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN ISRAEL
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger demand as Israel-Hamas war contributes to higher levels of stress and headaches
Teva Pharmaceutical Industries has a strong local advantage
E-commerce sales rise as consumers seek to buy from the safety of their home
PROSPECTS AND OPPORTUNITIES
Strong performance will ensue in the short term
Limited technological advancements in analgesics
No further legislative shifts are likely
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance driven by surging demand for allergy remedies
Teva Pharmaceuticals Industry sustains position with domestic production base
Pharmacies are desired channel due to advice and wide range of products
PROSPECTS AND OPPORTUNITIES
Combination products will be a driving force
Local players have a distinct advantage
Rising demand for herbal/traditional remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
High prevalence of digestive issues supports category
GSK Consumer Healthcare leads the category
Pharmacy channel consolidates its lead
PROSPECTS AND OPPORTUNITIES
High prevalence of irritable bowel issues will fuel sales growth
No major product innovations are anticipated
Herbal/traditional remedies are likely to gain popularity
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Ageing population and stress drives sales of dermatologicals
Local player Perrigo Israel Pharmaceuticals leads in dermatologicals
Pharmacies benefit from well-entrenched position
PROSPECTS AND OPPORTUNITIES
Modest outlook for dermatologicals in upcoming years
Limited breakthroughs expected in terms of product innovation
Digital age puts stronger focus on skin health
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising smoking prevalence dampens sales
GSK Consumer Healthcare holds near monopoly
Pharmacies retain a strong position
PROSPECTS AND OPPORTUNITIES
Weak outlook caused by the ongoing Israel-Hamas war
No innovation expected in underperforming category
Forthcoming government policies highlight long-term growth potential
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger growth in sleep aids as Israel-Hamas war prevails
Neopharm (Israel) 1996 Ltd leads with its herbal/traditional sleep aid brand
Pharmacy channel extends its robust lead
PROSPECTS AND OPPORTUNITIES
Israel-Hamas war will fuel demand for sleep aids
Herbal sleep aids are likely to become increasingly popular
Economic factors to weigh on purchasing decisions
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger demand as eye issues rise
Lapidot Medical Import & Marketing LTD sustains leading position
Pharmacies are favoured channel for eye care
PROSPECTS AND OPPORTUNITIES
Eye care to benefit from steady demand
Economic and political factors will weigh on future development
Competition from traditional remedies
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care sales have picked up substantially
Private label gains traction as demand rises
Pharmacies benefit from strong demand for private label
PROSPECTS AND OPPORTUNITIES
Robust growth is anticipated in volume and value terms
Growing demand for advanced wound care and first aid kits
Wider distribution in supermarkets could push down prices
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health drive places stronger reliance on vitamins
Ambrosia Ltd Solgar Israel takes the leading position
Pharmacy sales continue to rise with some players taking advantage of the shift to e-commerce
PROSPECTS AND OPPORTUNITIES
Consumers’ health agenda will support vitamins category
Niche opportunities from CBD-infused multivitamins
Import reform bill will have limited impact
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements enjoy strong growth
Concentrated landscape led by two major players
Pharmacies take lion’s share of sales in dietary supplements
PROSPECTS AND OPPORTUNITIES
Steady growth prospects with probiotics a standout supplement
Trending fads on social media are popular with Israelis
Rising demands from different segments of the population
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight loss supplements gain popularity with Israelis
Herbalife Nutrition is popular brand for weight loss support
Direct selling strengthens position even as retail e-commerce grows
PROSPECTS AND OPPORTUNITIES
Modest outlook as obesity is growing issue in Israel
Limited product innovation is anticipated in short term
Rising consumer interest in weight loss products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dynamic performance is evident in sports nutrition
Meditrend Ltd holds position despite growing competition
Small local grocers and retail e-commerce are key channels
PROSPECTS AND OPPORTUNITIES
Sports nutrition set to broaden its appeal
Key players to maintain interest by focus on efficacy and new flavours
Challenges exist to offering kosher products
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products witness healthy growth
Local players perform well in 2025
Pharmacies lead the distribution of herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Much potential in herbal/traditional vitamins and dietary supplements
Herbal fads trending on social media to boost category sales
More vegan lines are likely to appear
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Parents make their children’s health a stronger priority
Ta'am Teva-Altman General Partnership enjoys good lead
Pharmacy channel offers multiple benefits to parents
PROSPECTS AND OPPORTUNITIES
Robust value growth is anticipated in paediatric consumer health
New delivery formats to make life easier for parents
Gut health and digestive remedies is growth area
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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