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Consumer Health in Indonesia

Publisher Euromonitor International
Published Oct 16, 2025
Length 106 Pages
SKU # EP20490811

Description

Retail value sales of consumer health are expected to rise in current terms in Indonesia in 2025, driven by rising health consciousness, urbanisation, and the increasing accessibility of products through modern trade and digital channels. The recovery in consumer mobility since the COVID-19 crisis has continued to support impulse and on-the-go formats, especially within categories such as cough and cold remedies, sports nutrition, and vitamins. Urbanisation, especially in Jakarta, is further fue...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

106 Pages
Consumer Health in Indonesia
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN INDONESIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of analgesics increase in 2025
Dynamic smaller companies
Distribution strategies
PROSPECTS AND OPPORTUNITIES
Value sales of analgesics are expected to rise over the forecast period overall
Digital and technological advances
Health and wellness trends
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of cough, cold and allergy (hay fever) remedies increase in 2025
Local companies retain consumer trust
Pharmacies leading in Indonesia
PROSPECTS AND OPPORTUNITIES
Multiple factors driving growth
Format innovation
Health and wellness development
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of digestive remedies increase in 2025
Competitive landscape
Health and personal care stores and pharmacies are the leading distribution channels
PROSPECTS AND OPPORTUNITIES
Value sales of digestive remedies are expected to rise over the forecast period
Innovation in digestive remedies
Health and wellness trends shaping demand
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting skin health priorities and consumer behaviour
Competitive dynamics and brand momentum
Distribution landscape and channel performance
PROSPECTS AND OPPORTUNITIES
Forecast direction and market outlook
Innovation and tech-driven expansion
Wellness, sustainability, and regulatory movement
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
SLEEP AIDS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting consumer attitudes towards sleep and rest
Brand dynamics and market competition
Health and personal care stores leads distribution
PROSPECTS AND OPPORTUNITIES
Changing consumer attitudes to support growth
Innovation and digitally enabled sleep solutions
Evolving wellness culture and sustainability awareness
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2020-2025
Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting consumer habits and demand drivers
Rohto Laboratories Indonesia stays out in front
Consumers trust health specialists in retailing
PROSPECTS AND OPPORTUNITIES
Further growth anticipated
Innovation and digital integration
Health-first mindsets and regulatory guardrails
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers stock basic wound care items at home
Beiersdorf Indonesia remains dominant
Health and personal care stores leads sales
PROSPECTS AND OPPORTUNITIES
Efforts to improve first aid literacy to boost demand
Product innovation and tech integration
Wellness culture, sustainability, and regulation
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2020-2025
Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving consumer behaviour supporting demand
Bayer Indonesia retains lead
Pharmacies leads a fragmented distribution landscape
PROSPECTS AND OPPORTUNITIES
Wellness-first living driving up demand
Innovation, digitalisation, and product diversification
Regulatory oversight, rising health awareness, and sustainability
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expanding middle class and growing health literacy
Tempo Scan Pacific is the leading player
Fragmented distribution landscape, with e-commerce growing fast
PROSPECTS AND OPPORTUNITIES
Shift towards preventive health practices supports demand
Innovation in products and technology
Ongoing evolution of the wellness landscape
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift in consumer perspective supports growth
Herbalife still on top, but slimming teas hints at changing competitive environment
Direct selling leads distribution of weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Evolving approaches to weight management and wellbeing routines
Innovation and digital wellness integration
Regulatory, health, and sustainability developments
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wellness mindset moves into the mainstream
Local brands highly visible in mid-tier segments
Health and personal care stores is the leading distribution channel
PROSPECTS AND OPPORTUNITIES
Long-term lifestyle shift to support growth
Technological enhancements
Ongoing development of regulatory environment
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong tradition of using herbal products
Sido Muncul benefits from wide-ranging use of Tolak Angin brand
Health and personal care stores and pharmacies lead, but warungs have important role to play
PROSPECTS AND OPPORTUNITIES
Strong potential for the development of local industry
Digitalisation and innovation in the herbal space
Rise of wellness culture and increasing emphasis on sustainability
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing urban middle class supporting growth
Soho Industri Pharmasi extends lead
Parents appreciate expert advice and recommendations
PROSPECTS AND OPPORTUNITIES
Growing awareness of child health and development
Digital platforms play increasingly central role
Health authorities scrutinise paediatric formulations
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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