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Consumer Health in India

Publisher Euromonitor International
Published Jan 16, 2026
Length 101 Pages
SKU # EP20773198

Description

Consumer health in India witnessed strong value growth in 2025, reflecting the strong performance of multiple categories, each shaped by unique drivers and evolving consumer behaviours. Vitamins and dietary supplements retained their position as the largest category by value, supported by the deeper integration of diagnostics into routine care. Corporate health checks, lab subscription models, and digital consultations have increased the visibility of nutritional deficiencies, converting the des...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

101 Pages
Consumer Health in India
Euromonitor International
January 2026
List Of Contents And Tables
CONSUMER HEALTH IN INDIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics achieve high single digit growth as everyday solution for pain relief
Competition intensifies as development focuses on hybrid formulations and specific types of pain
Availability across e-pharmacy and quick commerce platforms drives growth
PROSPECTS AND OPPORTUNITIES
Urban performance-driven lifestyles will drive analgesics demand in the forecast period
Convenient formats to drive higher analgesics usage in India
Pain management is forecast to evolve from reactive relief to proactive, lifestyle-based prevention
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Unseasonal rains and weather volatility prolongs demand for some cough, cold and allergy remedies
Competition intensifies through occasion and intensity segmentation
Distribution is shaped by format specialisation and time-of-day
PROSPECTS AND OPPORTUNITIES
Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
Lower GST on pharmaceutical products to expand access and shift price sensitivity
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth is led by indigestion and heartburn remedies
Competition is defined by usage ownership, not just brand leadership
Digestive remedies distribution shifts from availability to immediacy
PROSPECTS AND OPPORTUNITIES
Affordable pricing and micro-packaging will define mass-market appeal
Growing preference for home remedies and dietary correction may limit OTC uptake
Digestive remedies will increasingly be linked to stress and lifestyle disorders
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Topical germicidals/antiseptics witness strong growth
Large players benefit from scale and mass-media investment
Distribution in 2025 reflects trust-led replenishment rather than discovery
PROSPECTS AND OPPORTUNITIES
Antifungal treatments will see sustained demand led by climate and lifestyle factors
Nappy rash and sensitive-skin products will benefit from adoption of premium infant care
GST rationalisation is forecast to lower entry barriers and expand regular usage
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-driven behavioural shifts drive stronger uptake of NRT in urban India
Competition expands beyond the incumbents as sustainability favours large pharma players
Pharmacies continue to anchor NRT sales, while retail e-commerce expands discovery
PROSPECTS AND OPPORTUNITIES
Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
Rising focus on respiratory and fitness outcomes to reframe the value of NRT
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN INDIA
2025 DEVELOPMENTS
EYE CARE IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong value decline due to narrower OTC portfolios
Competitive landscape is shaped by prescription migration and fragmentation
Distribution is influenced by risk perception and controlled access
PROSPECTS AND OPPORTUNITIES
Dry eye management will transition from episodic relief to routine daily prevention
Preventive eye care will gain ground among younger consumers
Persistent air quality issues will sustain demand for broad-relief eye care solutions
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2020-2025
Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care posts robust growth driven by everyday usage
Competition rises from one-size bandages through to purpose-built solutions
Pharmacy channel meets immediate needs while e-commerce enables stocking and bundling
PROSPECTS AND OPPORTUNITIES
Child-centric usage to drive higher household penetration of wound care
Rising skin sensitivity drives preferences toward gentle wound care solutions
Digital health awareness will raise self-care standards in wound management
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2020-2025
Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Robust performance for the vitamins category
Established brands lead while D2C players expand awareness and reach
Retail strategies reflect habitual shopping patterns
PROSPECTS AND OPPORTUNITIES
Diagnostics and testing are set to reshape vitamin consumption
Absorption-led formulation will become more important than dosage strength
Plant-based vitamins will gain traction as “clean label” expectations rise
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2020-2025
Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements approach near double-digit value growth
Traditional players lead while direct-to-consumer brands reshape engagement
Direct selling dominates while e-commerce gains ground in India
PROSPECTS AND OPPORTUNITIES
Trust, transparency, and influencer-led education will drive future growth
Innovations in formats and formulations is set to pull younger consumers into dietary supplements
Beauty supplements are expected to blur the boundary between beauty and wellness
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing in India moves from intent to action
Competition intensifies as brands leverage ingredient transparency and functional claims to gain consumer trust
Direct selling dominates as online platforms emerge
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to face scrutiny in a protein-first wellness market
Metabolic efficiency to become the core weight management narrative
Stress and sleep support are forecast to enter weight management routines
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition in India is rapidly expanding led by mainstream protein adoption and convenient on-the-go formats
India’s sports nutrition landscape is shaped by leading players and dynamic “clean-label” challenger brands
Retail e-commerce has become the primary growth engine for sports nutrition sales
PROSPECTS AND OPPORTUNITIES
Brands are set to boost consumer confidence through conscious initiatives
Innovation beyond whey and functional formats will accelerate future growth
Reduction in Good and Services Tax (GST) to accelerate growth in sports nutrition
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Household reliance keeps herbal/traditional products on steady growth path
Scale and specificity shape competitive dynamics
From point-of-need to point-of-discovery, distribution is quietly reshaping herbal purchases
PROSPECTS AND OPPORTUNITIES
Cultural familiarity and trust will sustain demand
Seasonality will continue to shape demand peaks and portfolio planning
GST rationalisation will act as a structural growth enabler for herbal products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Everyday care defines growth of paediatric consumer health
Incumbents enjoy scale as new entrants re-write category boundaries
Pharmacies anchor trust while digital ecosystems expand reach
PROSPECTS AND OPPORTUNITIES
Rising household income to expand the potential base for paediatric consumer health
Format innovation to drive higher acceptance and consistent usage in paediatric consumer health
Rising scrutiny around sugar content and overconsumption risks may temper growth
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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