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Consumer Health in Hungary

Publisher Euromonitor International
Published Oct 01, 2025
Length 112 Pages
SKU # EP20464044

Description

Consumer health is experiencing steady value growth in Hungary in 2025, driven by ongoing price increases and a growing preference for self-medication. Consumers are increasingly choosing accessible and convenient solutions for common health issues such as headaches, allergies, colds and coughs, opting for easily available over-the-counter (OTC) medications, instead of visiting doctors for every health concern. Furthermore, there is a stronger focus on preventive measures, which has positively i...

Euromonitor International's Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

112 Pages
Consumer Health in Hungary
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics record strong value growth amid rising self-medication trends
Sanofi-Aventis retains its lead, but GlaxoSmithKline is the most dynamic player
Pharmacies remain dominant for analgesics while retail e-commerce shows early signs of growth
PROSPECTS AND OPPORTUNITIES
Analgesics is expected to see modest value growth amid stable demand and product innovation
Wearable technology may support more targeted and preventative use of analgesics
Innovation will remain a strategic focus for leading analgesics manufacturers
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising self-medication and allergy prevalence drive growth in cough, cold and allergy (hay fever) remedies
GlaxoSmithKline Consumer Healthcare retains its lead while Omega Pharma Hungary increases its share
Pharmacies dominate sales while retail e-commerce showcases growth
PROSPECTS AND OPPORTUNITIES
Modest growth expected in value sales of cough, cold and allergy remedies despite stabilising prices
Innovation is set to focus on faster relief and natural ingredients in OTC remedies
Rising demand for antihistamines will be driven by growing allergy concerns and consumer preferences
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
The rising self-medication trend supports value growth in digestive remedies
Sanofi-Aaventis strengthens its lead in digestive remedies through a wide portfolio and brand familiarity
Pharmacies remain dominant, but retail e-commerce gains momentum in digestive remedies
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles may slow demand, but price rises and promotions will sustain value growth
Advancements in diagnostics may reduce reliance on digestive remedies
A focus on natural formulations is set to drive sales of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
An increased focus on self-care drives growth in dermatologicals in 2025
Leading players strengthen their presence through targeted brand strategies and promotional efforts
Pharmacies remain dominant while retail e-commerce gains traction through price incentives
PROSPECTS AND OPPORTUNITIES
Value growth is expected to slow amid rising consumer caution and market maturity
AI-driven personalisation and diagnostics is set to influence the future of dermatologicals
Sustainability and prevention is expected to shape future strategy in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health awareness and high cigarette prices support steady growth in NRT smoking cessation aids
Omega pharma leads a concentrated NRT smoking cessation aids market with dynamic growth
Retail e-commerce gains ground as pharmacies maintains its lead
PROSPECTS AND OPPORTUNITIES
Modest growth is expected for NRT smoking cessation aids amid rising competition
Digital tools to support smoking cessation through monitoring and real-time support
The retail e-commerce channel is expected to take a larger share of sales
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural sleep aids gain popularity as lifestyles in Hungary fuel demand
Teva Gyógyszergyár Zrt strengthens its lead in sleep aids with trusted herbal positioning
Pharmacies remain dominant in sleep aids while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Natural formulations are expected to drive modest growth in sleep aids
AI integration and smart products is set to shape the future of sleep aids
Targeted innovation is expected to define the next generation of sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Screen-related eye strain and seasonal allergies drive growth in eye care
Natural formulations and trusted brands sustain category leadership in eye care
Pharmacies remain dominant while retail e-commerce gains ground in eye care distribution
PROSPECTS AND OPPORTUNITIES
Increased screen exposure is set to drive steady growth in eye care value sales
Eye care is set to be shaped by prevention and personalisation across the forecast period
Public awareness and product innovation is expected to support future growth in eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Precaution and product education drive growth in wound care in 2025
Brand loyalty and sustainability shape competitive dynamics in wound care
Pharmacies gain momentum as the dominant channel for wound care sales
PROSPECTS AND OPPORTUNITIES
Limited sales growth expected due to low-level innovation and reduced promotional support
Convenience-driven features and sustainability to shape product development in wound care
Smart plasters could revolutionise wound care through real-time monitoring and targeted treatment
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Immunity focus and preventive health trends support vitamin sales in 2025
Béres Gyógyszergyár maintains its lead in vitamins, but faces growing competition
Retail e-commerce gains momentum in vitamins as health and personal care stores retain the lead
PROSPECTS AND OPPORTUNITIES
Steady value growth is expected to be driven by education, innovation and rising prices
AI integration is expected to shape personalised vitamin consumption and support steady demand
Sustainability is set to influence packaging and product formulation in vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
A growing focus on health and wellness drives value sales of dietary supplement in Hungary
Béres Gyógyszergyár improves its lead while Forever Living Products records strong growth
Health and personal care stores lead, while retail e-commerce drives dynamic growth
PROSPECTS AND OPPORTUNITIES
Rising health awareness and innovation is set to sustain growth in dietary supplements
Personalised monitoring may shape the future of dietary supplements in Hungary
Rising competition is set to drive innovation and product refinement
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of weight management and wellbeing products rise as consumers seek effective solutions
BioTech USA Kft boost its leading presence in weight management and wellbeing
Retail e-commerce gains momentum as convenience impacts distribution
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing is set for moderate growth, driven by innovation and natural trends
AI-driven tools and new product formats to shape the future of weight management and wellbeing
Demand for more weight loss methods may boost interest in meal replacements
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-conscious lifestyles fuel growth in sports nutrition in Hungary
Scitec and BioTech USA lead sports nutrition as new entrants gain ground
Retail e-commerce gains ground, but specialist stores remain key in sports nutrition distribution
PROSPECTS AND OPPORTUNITIES
Sports nutrition is set for continued growth as health and lifestyle trends evolve
AI and wearables are expected to shape the future of personalised sports nutrition
Future product development is set to focus on functionality, performance, and sustainability
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of herbal/traditional products rise as demand for natural alternatives grows
Mondelez maintains its lead in herbal/traditional products as local and niche players gain ground
Pharmacies remain dominant in herbal/traditional distribution as retail e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products is set for steady growth as wellness trends continue
Innovation in delivery systems and biotechnology may advance herbal/traditional products
New formats and delivery systems to boost competitiveness of herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health grows, despite demographic decline and inflationary pressures
Bayer Hungária Kft leads in paediatric consumer health as brand strength and distribution widen
Pharmacies remain dominant in paediatric consumer health, while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health is set for modest growth amid demographic pressures and evolving preferences
AI-powered digital health tracking may enhance personalised care in paediatric consumer health
Quality, sustainability, and prevention are set to shape paediatric consumer health preferences in Hungary
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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