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Consumer Health in Hong Kong, China

Publisher Euromonitor International
Published Oct 16, 2025
Length 125 Pages
SKU # EP20490813

Description

Retail value sales of overall consumer health in Hong Kong continue to grow in 2025, propelled by ongoing health and wellness trends that emphasise a holistic approach to wellbeing. As consumers embark on their health journeys, there is an increasing recognition of the need to balance physical health with mental wellbeing, leading to heightened demand across various categories within the consumer health industry.

Euromonitor International's Consumer Health in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

125 Pages
Consumer Health in Hong Kong, China
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales rise in 2025 but are stifled by reduced tourism from mainland China
GSK leads with popular Panadol brand
Health and personal care stores leads distribution
PROSPECTS AND OPPORTUNITIES
Growth to slow slightly but remain steady throughout forecast period
Short-term challenges of alternatives purchased in neighbouring countries
Health and wellness trends and convenient consumption will continue to shape innovation
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Category sees improved value sales growth in 2025
GSK leads while Nin Jiom enjoys expansion
Health and personal care stores dominates distribution
PROSPECTS AND OPPORTUNITIES
Category faces bright forecast period in Hong Kong
Further strong growth anticipated for herbal and traditional variants
Rising competitive threat from vitamins and dietary supplements
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dining trends support solid growth for digestive remedies
Taiko leads while Fortune Pharmacal benefits from Lalalax launch
Health and personal care stores as preferred channel for digestive remedy purchases
PROSPECTS AND OPPORTUNITIES
Growth to continue but challenges remain
Players likely to innovate with probiotic functionality
Natural trend supports expansion of herbal variants
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Medicated shampoos drives growth in dermatologicals
Ikeda Mohando as number one company in 2025
E-commerce sees fastest expansion within dermatologicals distribution
PROSPECTS AND OPPORTUNITIES
Weather and travel trends set to support consistent growth in forecast period
Sustained demand for medicated shampoos and hair loss treatments
Further expansion for retail e-commerce
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slow growth for NRTs in Hong Kong
J&J leads through dominant Nicorette brand
Government initiatives continue to drive down numbers of smokers, while NRT products remain most prevalent in health and personal care stores
PROSPECTS AND OPPORTUNITIES
Lack of innovation may lead to waning consumer interest in category
Digital development set to aid smokers aiming to quit
Rising prices in cigarettes to impact smoking uptake and encourage quitting
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional sleep aids lead overall growth
Vita Green leads thanks to natural and herbal trends
Health and personal care stores dominates distribution for sleep aids in Hong Kong
PROSPECTS AND OPPORTUNITIES
Persistent demand for herbal/traditional sleep aids expected for forecast period
Vitamins and dietary supplements represent cross-category threat
Sleep programmes and therapy set to aid severe symptoms
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Standard eye care drives growth in 2025
Rhoto leads through innovation
Eye care purchases still most prevalent in health and personal care stores
PROSPECTS AND OPPORTUNITIES
Continued growth forecast for eye care in Hong Kong
Paediatric eye health to remain in sharp focus
Eye wash format gains ground as consumer awareness of eye health rises
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Outdoor lifestyles support growth for wound care
Beiersdorf benefits from investment in scientifically backed product claims
Health and personal care stores wins more share in 2025
PROSPECTS AND OPPORTUNITIES
Wound care will benefit from rising health awareness and interest in outdoor activities
Convenience retailers holds potential for greater growth
Kidult trend inspires aesthetically focused offerings
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins sees value sales rise as consumers seek immune support and stress management
Single vitamins remains biggest segment, but multivitamins posts fastest growth
Health and personal care stores leads distribution with e-commerce rising fastest
PROSPECTS AND OPPORTUNITIES
Rising interest in holistic health will support further growth for vitamins in Hong Kong
Increased demand for more targeted vitamin offerings
Time-release vitamins set to see greater interest
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Current trends support solid growth for dietary supplements
Herbal/traditional variants see strongest demand
E-commerce rises fastest despite continued dominance of health and personal care stores
PROSPECTS AND OPPORTUNITIES
Lifestyles and health trends ensure sustained growth for dietary supplements
NMN supplements set to gain greater traction
NMN supplements may lure visitors from mainland China
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meal replacement drives growth in weight management and wellbeing
Herbalife leads as direct sellers maintain stronghold
Direct selling leads distribution
PROSPECTS AND OPPORTUNITIES
Sharper consumer focus on diet and weight loss will support category sales
Despite strong growth, weight loss supplements faces competitive threat from probiotics
GLP-1 to disrupt development
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High demand for sports protein products sees value sales rise robustly in sports nutrition
Optimum Nutrition continues to lead in 2025
Health and personal care stores leads distribution
PROSPECTS AND OPPORTUNITIES
Sports protein products will continue driving demand during forecast period
South Korean brands set to make greater impact
Sustainability concerns will gain greater urgency
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products benefits from current trends
Vita Green leads as consumer interest in natural and herbal solutions rises
Health and personal care stores as favoured distribution channel
PROSPECTS AND OPPORTUNITIES
Preventative health trend will support continued category expansion
Personalisation trend set to gain traction
TCM players benefit from streamlined registration
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN HONG KONG, CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health sees strong rise in value sales in 2025
Hin Sang Hong leads
Health and personal care stores dominates distribution
PROSPECTS AND OPPORTUNITIES
Paediatric combination dietary supplements set to gain ground
Herbal/traditional variants face further growth
Specialised nutrition for paediatric healthcare to drive forecast period growth
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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