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Consumer Health in Honduras

Publisher Euromonitor International
Published Sep 19, 2025
Length 58 Pages
SKU # EP20423789

Description

Consumer health sales in Honduras ae set to experience moderate growth in retail value terms in 2025. One of the main constraints to further development of these products is the economic environment. According to the National Institute of Statistics, it is estimated that about 63% of the population still lives in poverty. The International Monetary Fund (IMF) projected GDP growth of around 3.5% in 2025.

Euromonitor International's Consumer Health in Honduras report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

58 Pages
Consumer Health in Honduras
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN HONDURAS
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
The impact of climate change and the incidence of endemic diseases are determining factors in the demand for analgesics
Price remains a priority for Hondurans when choosing analgesics
Traditional pulperias channel is still highly relevant in the distribution of analgesics, although it is losing ground to the expansion of pharmaceutical chains
Prospects and Opportunities
Self-medication with analgesics is an immediate and temporary response by Hondurans to limited health insurance coverage
The industry innovates with more potent formulations and greater specificity in the type of pain relief
Demographic changes are favouring the emergence of products formulated to relieve pain in older adults
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
The growing impact of environmental conditions drives demand for cough and allergy remedies
Cough, cold and allergy (hay fever) remedies led by global brands with an emphasis on fast-relief formulation improvements and multifunctionality
Pharmaceutical chains expand coverage with a strong pricing strategy
The incidence of colds and allergies tends to extend over periods beyond just seasonality, favouring demand for the category
Allergy medications become increasingly popular with demand rising for effective formulations as well as those that do not interfere with modern dynamic lifestyles
Natural remedies for treating colds and respiratory illnesses are highly relevant due to their affordability and the growing perception that they are healthier alternatives to chemical formulations
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Poor eating habits and limited public sanitation infrastructure drive demand for digestive remedies
Global brands lead in digestive remedies focusing on increasing specificity
The breadth of coverage of small local grocers contributes to their relevance in the distribution of digestive remedies
Digestive health is increasingly prioritised by Hondurans
Innovations around aleviating digestive discomfort focus on more convenient formats
Claims about the benefits of nutritional support are expected to become more prevalent in digestive enzymes launches
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
The more intense climatic conditions favour sustained demand for dermatologicals
Bayer AG's Canesten brand strengthens its position with a strategy to connect with young generations of Hondurans
An omnichannel strategy and personalised professional advice strengthen the positioning of pharmacy chains
Skin care relevance and climate conditions bode well for category sustainability over the forecast period
Product development for women's health increasingly focuses on specific lifecycle stages
Socioeconomic limitations hinder the potential for improved performance of dermatologicals
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Hondurans consider purchasing wound care products only in cases of a certain severity
Low price remains the determining purchasing factor for most Hondurans in wound care
Pharmacies remains the most important distribution channel for wound care due to its wide range of options and price points
Moderate growth of wound care over the forecast period
Innovations target more specific wound care conditions
Growing demographic of older adults boosts demand for differentiated wound care products
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Despite growing interest in supplementation and vitamin intake among Hondurans, socioeconomic conditions restrict the development of the category
Consumers turn to brands with multifunctional benefits and competitive prices
Retailers are actively expanding their wellness and preventative health product offerings
Generational changes in habits, with a stronger focus on health prevention and multifunctionality, drive demand for dietary supplements.
Organic plant-based vitamins and dietary supplements connect with young generational trends
Food insecurity is a structural problem that remains unresolved in Honduras
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Category performance impacted by alternative products resulting in stagnation
Herbalife Nutrition Ltd strengthens its position through frequent launches and innovations in digital tools
The country's socioeconomic context favours the development of direct selling companies
Category suffers from a challenging economic context and growth in illicit products over the forecast period
Innovation in drinks supplements focuses on effective formulations to preserve muscle mass
Greater personalisation in weight loss supplements
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Consumption of sports nutrition extends beyond athletes
GNC grows in positioning with an expanded portfolio of options
Retail e-commerce increasingly connects with Hondurans in sports nutrition offerings through convenience and competitive offers
Preventive health care is growing, favouring sports nutrition
Innovations in positive nutrition formulations aim to expand their functionality toward healthy ageing
Sports protein RTD grows with increasing multi-benefit claims
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Affordability and cultural tradition drive demand for natural/herbal remedies
Consumers turn to herbal/traditional remedies to cope with day-to-day stresses
The positioning strategy around the growing offering of holistic wellness products favours growth of the pharmaceutical channel in herbal products
The preference for natural remedies is growing beyond mere price and now includes considerations of holistic health benefits
The supply of natural remedies is growing with certification claims and larger-scale industrial manufacturing
Legislation on herbal/traditional products is still pending
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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