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Consumer Health in Greece

Publisher Euromonitor International
Published Oct 09, 2025
Length 111 Pages
SKU # EP20476191

Description

Retail value sales of consumer health rose in Greece in 2025, driven largely by price increases across leading brands in most categories. Due to market maturity and fewer widespread illnesses, volume growth in 2025 was modest across most areas. Sleep aids remained among the strongest performers in consumer health, despite increasing penetration over the review period. Vitamins and dietary supplement sales continued to grow, albeit at a slower pace, following the category’s post-COVID 19 normalis...

Euromonitor International's Consumer Health in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

111 Pages
Consumer Health in Greece
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and product innovation drive value sales of analgesics in Greece in 2025
Vian SA retains its leadership with its brand Depon, while increasing its share
Pharmacies maintain its dominant position as the primary distribution channel for analgesics
PROSPECTS AND OPPORTUNITIES
Value growth is expected to be driven by premium product launches and pricing trends
Regulatory constraints limit digital innovation in analgesics in Greece
Competition with prescription painkillers will remain strong amid cautious consumer use
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales of cough, cold and allergy (hay fever) are driven by environmental factors
Haleon Hellas SA leads cough, cold and allergy (hay fever) remedies despite a slight decline in share
Pharmacies lead distribution for cough, cold and allergy (hayfever) remedies in 2025, while retail e-commerce shows dynamic growth
PROSPECTS AND OPPORTUNITIES
Price increases and brand loyalty are set to sustain growth in cough, cold and allergy (hay fever) remedies
Digital integration in marketing is set to grow, but a broader technological impact remains limited
Herbal alternatives are set to gain ground as health and wellness trends shape consumer preferences
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and shifting health behaviours shape the performance of digestive remedies in Greece
Sanofi-Aventis strengthens its leadership while Bionat SA records strong growth
Pharmacies maintain its lead in digestive remedies, although the channel loses share to retail e-commerce
PROSPECTS AND OPPORTUNITIES
Price increases and rising self-medication is set to support future growth
Limited scope for digital disruption while players focus innovation on convenience
Health and wellness trends are expected to shape evolving demand in digestive health
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price increases and premiumisation drive value growth in dermatologicals
Johnson & Johnson Hellas improves its lead through a strong product portfolio
Retail e-commerce gains ground as regulatory flexibility boosts online sales in dermatologicals
PROSPECTS AND OPPORTUNITIES
Price increases are expected to drive value growth in dermatologicals despite volume stagnation
Players are expected to invest in digital marketing to support sales across the forecast period
Seasonal weather patterns are set to influence sales and trends in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Limited uptake continues to restrict growth in NRT smoking cessation aids in 2025
Johnson & Johnson maintains its leadership offering the sold brand in NRT smoking cessation
PROSPECTS AND OPPORTUNITIES
Value sales of are expected to grow despite competition from herbal alternatives in Greece
Limited innovation and continued pharmacy exclusivity in NRT smoking cessation aids distribution
Health awareness spurs quitting attempts but limits adoption of NRT smoking cessation aids in Greece
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sleep aids post strong double-digit growth in 2025, driven by anxiety and melatonin-based innovations
Procter & Gamble Hellas SA strengthens its leadership in sleep aids, while new entrants add to fragmentation
Pharmacies retain the lead in sleep aids distribution, while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Sales of sleep aids are forecast to grow, though momentum is expected to slow
The digital shift supports growth, but pharmacies remain crucial for sleep aids
Health and wellness trend are expected to drive diversification in sleep solutions
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
The ageing population and environmental factors drive growth in eye care during 2025
Thea-Synapsis maintains its lead in eye care as competition intensifies
Pharmacies remain dominant in eye care distribution despite retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
Lifestyle and environmental factors are expected to support ongoing growth of eye care
Promotional activities and wider availability is set to drive sales via retail e-commerce
Screen exposure is expected to remain a key driver of growth in eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth in wound care is driven by the performance of first aid kits
Beiersdorf Hellas SA maintains its lead in wound care, while Septona gains ground in 2025
Pharmacies lead wound care distribution despite rising competition from alternative channels
PROSPECTS AND OPPORTUNITIES
First aid kits designed for sports and outdoor activities is expected to drive growth
Limited developments and investment is expected in wound care over the forecast period
Sports and outdoor activities will remain key sales drivers of wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tailored wellness fuels the shift from multivitamins to single-ingredient supplements
Uni-Pharma SA leads sales of vitamins while Frezyderm and Vian SA record strong growth
Pharmacies retain the lead in vitamins distribution despite retail e-commerce expansion
PROSPECTS AND OPPORTUNITIES
Premiumisation and targeted health trends are set to drive growth in vitamins
Digital influence and format innovation are expected to shape consumer decisions
Health and wellness trends are expected to support future growth in vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and specialised needs fuel value growth in dietary supplements
Green Import retains its lead in 2025 while Healthcode IKE increases its share
Pharmacies remain dominant despite rising competition from retail e-commerce and parapharmacies
PROSPECTS AND OPPORTUNITIES
Digestive health and the ageing population will drive sustained growth in dietary supplements
Digital marketing is set to expand, but in-store promotion remains key for older consumers
Preventive health will support sales of dietary supplements for specific concerns
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on health and wellbeing supports sales of weight management and wellbeing
Herbalife International increases its share to be the most dynamic player in 2025
Direct selling and retail e-commerce lead as consumers prioritise convenience and variety
PROSPECTS AND OPPORTUNITIES
Holistic wellness is expected to influence the future of weight management and wellbeing in Greece
Digital personalisation is expected to become a key feature within weight management
Tailored nutrition and a lifestyle focus is set to drive a transformation in weight management and wellbeing
CATEGORY DATA
Table 94 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 95 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 97 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 98 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 99 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving consumer habits is leading sports nutrition to be a mainstream wellness choice
X-Treme Stores SA retains its lead while Nutrend DS offers the leading brand
Retail e-commerce strengthens its lead as the strongest distribution channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
Ongoing investement and a growing consumer base are expected to support sales
Digital technologies and personalised tracking are set to reshape the marketing of sports nutrition
Ongoing interest in health and wellness is set to be the driving force for sports nutrition
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gain momentum as consumer preferences shift towards natural remedies
Mondelez Hellas SA retains it lead by offering medicated confectionery brand Halls
Pharmacies maintain its lead in herbal/traditional products despite rapid e-commerce growth
PROSPECTS AND OPPORTUNITIES
Strong growth is expected for herbal/traditional products as self-medication and investment trends align
There is set to be limited digital innovation in herbal/traditional products beyond marketing
Regulatory flexibility and sustainability are expected to drive investment in herbal/traditional products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health records value growth despite a volume decline in 2025
Vian retains its leadership in paediatric consumer health as Effacol and Pharmasept drive dynamic growth
Pharmacies retain the lead in distribution while retail e-commerce gains in paediatric dermatologicals
PROSPECTS AND OPPORTUNITIES
Price hikes are expected to drive value growth despite demographic and behavioural challenges
Paediatric consumer health is set to see a shift towards herbal/traditional products
Rigid regulation and cautious consumer behaviour shape the future of paediatric consumer health
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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