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Consumer Health in Ghana

Publisher Euromonitor International
Published Sep 24, 2025
Length 65 Pages
SKU # EP20439484

Description

The consumer health market in Ghana is being transformed by evolving consumer behaviours, technological advancement, regulatory reform and economic dynamics, particularly elevated inflation. The market is increasingly characterised by increased self-care practices, digital integration and a growing preference for herbal/traditional remedies.

Euromonitor International's Consumer Health in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

65 Pages
Consumer Health in Ghana
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN GHANA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Rise in self-care and preventive health
Digital health integration gains momentum
Herbal/traditional remedies growing in popularity
Deepening regulatory oversight
Elevated inflation boosts demand for generic medications, herbal options and cheaper local brands
Rising incidence of infectious diseases drives OTC markets
Competitive landscape
Channel developments
What next for consumer health?
Deepening wellness and fitness culture among young, urban consumers
Increased focus on maternal and children’s health
E-commerce to grow in importance
International co-operation could sped up approval of new medicines
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Partnerships between local firms and international companies bolster the market
Analgesic abuse a significant public health issue
A relatively fragmented market
Prospects and Opportunities
Increasingly sedentary lifestyles will boost demand
Government support will continue to boost local production
Increase in mobile phone adoption will boost e-commerce
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Seasonal illness patterns drive demand for cold and cough remedies
Herbal and natural remedies growing in popularity
Online pharmacies grow in importance
Economic instability may boost demand for generic and herbal offerings
Demand for mild pediatric remedies on the rise
Demand for Remedies with Natural ingredients
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Changing dietary habits boost sales of digestive remedies
COVID-19 has raised awareness of gastrointestinal health
Pharmacies dominate distribution
Rising obesity rates will boost demand
Biodegradable packaging will grow in popularity
Automation of drug manufacturing will improve efficiency
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Urbanisation and rising incidence of skin conditions boosting demand
Local brands used to treat conditions like eczema and fungal infections
Pharmacies dominate distribution, but grocery retailers are gaining ground
Increased consumer education will boost demand
Unmet demand in rural and peri-urban areas
Growing demand for locally manufactured products
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Road accidents, industrial injuries, and domestic wounds remain significant drivers of demand
Affordability remains a key consideration
Community pharmacies remain the main distribution channel
Increased knowledge of wound care practices will boost demand
Rural health campaigns and NGO programmes represent a growth opportunity
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
COVID-19 boosts demand for vitamins and dietary supplements
Double-digit inflation leads to more intense price competition
Pharmacies continue to dominate distribution
Urbanisation and rapid population growth bode well for demand
Popularity of herbal remedies creates potential for innovation in dietary supplements
Government will continue to encourage local production
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Social media underpins robust demand growth
Consumer awareness of weight management products on the rise
Direct selling a key distribution channel
Rising obesity will fuel demand growth for weight management
Locally manufactured meal replacement to emerge
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Energy drinks perceived as a more affordable alternative to sports nutrition
Local brands are emerging
Pharmacies remain the key distribution channel
Sports nutrition will remain a niche
Awareness of sports nutrition will remain low outside of urban areas
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Herbal/traditional products deeply embedded in local culture
Open markets the main distribution channel
Herbal Medicine Association formed to raise standards
Greater regulation will further boost consumer confidence in herbal/natural products
Packaging will continue to be upgraded
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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