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Consumer Health in Germany

Publisher Euromonitor International
Published Sep 19, 2025
Length 113 Pages
SKU # EP20423812

Description

In 2025, consumer health in Germany is projected to see retail current value sales grow at a fast rate, supported by significant, if slower, inflation. Growth is also supported by several factors across the main categories, albeit with differences between them. OTC categories are seeing a general increase in prices, but the allergy season, which peaked in the first half of the year, had a particularly significant impact on the demand for allergy remedies in the highest-value sales category, coug...

Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

113 Pages
Consumer Health in Germany
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuous growth due to persistent infections
Voltaren remains a popular and go-to brand
Online channel momentum feeds into omnichannel approach
PROSPECTS AND OPPORTUNITIES
Ageing population trend and a new OTC option to help drive sales over the forecast period
Online pharmacies to continue to gain traction
Innovation to launch new analgesics with fewer side-effects
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Climatic conditions play a strong role in stimulating the demand for cough, cold and allergy (hay fever) remedies in Germany
Procter & Gamble leads but local players remain strong
Health specialists retain the trust of local consumers as omnichannel retailing develops
PROSPECTS AND OPPORTUNITIES
Efficacy, ingredients and self-medication to shape consumer choices
Increasing demand expected for allergy remedies
Emphasis on sugar-free formulas in medicated confectionery
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
The effects of busy lifestyles and high media visibility support robust demand
Bayer Vital and Sanofi-Aventis Deutschland compete fiercely for the top spot
Online trend in the distribution of digestive remedies
PROSPECTS AND OPPORTUNITIES
Hectic modern lifestyles to continue to push the use of digestive remedies
Ageing population trend and natural ingredients offer growth opportunities
Probiotics represent a challenge to digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Treatments for recurrent problems push dermatologicals
Expansion of the concept of women's health-related products
The competitive landscape remains fragmented, while health and personal care stores gain popularity
PROSPECTS AND OPPORTUNITIES
Players look to raise awareness of the benefits of products for sensitive issues
Innovative solutions for various skin conditions to add dynamism to dermatologicals
Natural remedies to gain momentum for health and personal appearance reasons
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail volume sales decline in 2025 as the consumer pool shrinks and alternatives gain traction
Few significant brands in NRT smoking cessation aids
Ongoing shift online for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Substitutes threaten NRT smoking cessation aids
Low investment category
NRT lozenges offer convenience and discreetness
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal remedies and melatonin drive retail value growth in sleep aids
Brand restructuring and innovation amidst a mature competitive landscape
Health and beauty specialists dominate sleep aids distribution as e-commerce faces legal setbacks
PROSPECTS AND OPPORTUNITIES
Innovation and wellness trends to sustain demand
Tech-driven innovation to reshape sleep aids with smart formats and digital support
Health and sustainability trends to drive a demand for natural sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing eye complaints amongst younger consumers and allergy sufferers drives growth opportunities
The leading player leverages a strong portfolio
Shift to online pharmacies continues
PROSPECTS AND OPPORTUNITIES
Allergy eye care to foster innovation and growth
Digital lifestyles to spur the demand for eye care
More sophisticated standard eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care grows in 2025 amid a demand for everyday and added-value products
Beiersdorf leads with clinical-grade innovation amid brand and private label pressure
Brick-and-mortar retailers dominate wound care distribution as e-commerce stagnates
PROSPECTS AND OPPORTUNITIES
Maturity and saturation to lead to stagnation
Gradual technological advances to offer some retail value growth potential
Differentiation through unique features and designs
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamin D supplementation continues to gain awareness and popularity
Wide distribution, high brand recognition and affordability keep Abtei at the summit
Fast development of distribution via e-commerce in vitamins
PROSPECTS AND OPPORTUNITIES
Vitamin A to emerge more strongly
Vitamins to see strong product development amid growing competition
Players to invest in customisation and health and wellness integration
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements enjoy widening use and appeal
Rising popularity of dietary supplements offers strong growth opportunities for players
Health and personal care stores and retail e-commerce vie for leadership
PROSPECTS AND OPPORTUNITIES
Co-enzyme Q10 responds to key consumer trends
Innovation in formulations and new ingredients to prove key growth drivers
Tailored demand to stimulate development and growth in dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Meal replacement continues to drive the category although alternatives abound
Huel invests to make gains
E-commerce consolidates leading position
PROSPECTS AND OPPORTUNITIES
Lifestyle trends to push demand
Players to incorporate science and a holistic approach
The category faces strong competition
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Widening consumer base for sports nutrition
The Hut.com leads but the competition intensifies
Discounters widen offer to lure sports nutrition consumers
PROSPECTS AND OPPORTUNITIES
Sports nutrition to continue to perform well amid growing competition
Sports nutrition to develop through products for target audiences
Health and taste to remain important factors in consumers’ purchasing decisions
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products sees accelerated growth in 2025 through a number of dynamic categories
Bionorica closes the retail value share gap on the leader
Consumers continue to shift online in search of convenience and lower prices
PROSPECTS AND OPPORTUNITIES
Natural, safer perception to drive demand
Added-value trend to stimulate consumer interest
New formats and ingredients to add dynamism to the offer
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Players invest in marketing and communication to raise awareness of products and benefits
Kenvue offers a strong, established brand portfolio to lead
Omnichannel strategies develop
PROSPECTS AND OPPORTUNITIES
Clean formulations and labelling to gain weight in the category
Players to increase their focus on naturalness
Health and wellness trends to influence paediatric consumer health
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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