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Consumer Health in Georgia

Publisher Euromonitor International
Published Sep 23, 2025
Length 79 Pages
SKU # EP20439489

Description

Consumer health in Georgia is maintaining stable growth in 2025, largely stimulated by the spread of leading pharmacy players into Georgians regions. Pharmacies are increasing the number of outlets in remote areas and also offering more modern formants, with open shelves, wider assortments of products, and various offers and discounts. Urbanisation and busy consumer lifestyles are encouraging demand for fast relief products and effective remedies, further supporting sales, while health and welln...

Euromonitor International's Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

79 Pages
Consumer Health in Georgia
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of analgesics maintain positive growth, supported by overall demand
Sopharma is the leader thanks to its popular portfolio, while Bayer benefits from its place in aspirin
Pharmacies remain the most popular outlets for analgesics
PROSPECTS AND OPPORTUNITIES
Steady sales will continue thanks to strong baseline demand
Ongoing innovations in efficacy will be led by global players
Legislations set to support local manufacturing opportunities
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price increases boost value growth, while baseline demand supports consumption
Coldrex remains the most popular brand in the category, while Halls benefits from the growth of medicated confectionery
Pharmacies remain the most popular outlets for cough, cold, and allergy (hay fever). remedies
PROSPECTS AND OPPORTUNITIES
Value sales will remain driven by high prices, with consumption supported by baseline demand
Further innovations in locally-produced brands expected over the forecast period
Efficacy in products will remain a key driver of sales, over natural remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales boosted by high prices, while demand is supported by busy lifestyles leading to poor diets
A Menaruni Industrie Farmaceutiche Riunite maintains its lead thanks to offering well-known and trusted brands
Pharmacies remain the most popular outlets, supported by this channel’s expansion across the country
PROSPECTS AND OPPORTUNITIES
Sales of digestive remedies will remain positive, driven by high prices and baseline demand
Brand loyalty to effective, tried and trusted remedies will remain strong
Healthier lifestyles may lead to lower demand over the longer term
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales supported by high prices, with demand underpinned by “beauty-from-within” trends
GSK maintains leading company place thanks to strong overall portfolio
Pharmacies remain the most popular outlets, thanks to high level of consumer trust in such stores
PROSPECTS AND OPPORTUNITIES
Ongoing positive sales supported by high prices and “beauty-from-within” trends
Efficacy will be a key area of development, as consumers seek fast-acting remedies
Brand awareness and brand loyalty will remain key to sales for leading players
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales supported by a widening variety of products and higher levels of sporting activities
Betasan maintains company lead, but faces competition from brands such as Pic and Medrull
Pharmacies remain the most popular outlets thanks to overall expansion of this channel
PROSPECTS AND OPPORTUNITIES
Ongoing positive sales supported by active lifestyles and a growing range of available products to suit different needs
Innovation set to be focussed on specialist products for different needs
Ageing population and rise of various ailments support demand for wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of vitamins see healthy growth, with multivitamins proving especially popular
Vitrum retains its lead as the most popular brand, while Solgar performs well
Pharmacies remain the most popular outlets, thanks to ongoing expansion of the channel
PROSPECTS AND OPPORTUNITIES
Healthy ongoing sales for vitamins, thanks to the continued focus on preventative health
Numerous new launches expected over the forecast period, including from budget-friendly brands
Popular vitamins such as C and D will drive overall growth
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dietary supplements perform well, with further scope for growth
Solgar maintains lead, while Amvilab increases its availability
Pharmacies remain the most popular outlets, thanks to ongoing expansion of the channel
PROSPECTS AND OPPORTUNITIES
Ongoing growth for dietary supplements, with further opportunities ahead
Specifically targeted supplements expected to rise in popularity
Increasing health-awareness will underpin ongoing sales
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of weight management and wellbeing supported by consumers’ growing health awareness
ESI maintains lead thanks to limited competition, while less-known products increase in product ranges and availability
Pharmacies maintain the strongest sales, while e-commerce offers convenience to consumers
PROSPECTS AND OPPORTUNITIES
Ongoing sales will be supported by rising health-consciousness
Innovations expected in products containing specialist ingredients
The rise of healthy lifestyles could potentially slow down sales of weight management products
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition benefits from rise in sporting activity and busy, on-the-go lifestyles alike
Oprimum Nutrition maintains leading place thanks to strong reputation of trust among consumers
Sports nutrition stores benefit from offering specialist advice to consumers, while e-commerce benefits from convenience
PROSPECTS AND OPPORTUNITIES
Positive sales will continue, thanks to ongoing health trends supporting the consumption of sports nutrition products
Rising competition among smaller players will lead to more competitive prices and wider availability and accessibility of products
A growing assortment of products expected, to meet different consumer needs
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products benefit from the long history of natural remedies in the country
Tbilkhimpharm maintains lead thanks to strong position in herbal/traditional sleeping aids
Pharmacies remain strong for sales, while e-commerce offers convenience
PROSPECTS AND OPPORTUNITIES
Positive sales will continue, driven by a cultural affinity for natural remedies and growing health trends
Herbal/non-herbal mixed products may pose rising competition to purely herbal products
Health and wellbeing trends will continue to underpin baseline demand
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN GEORGIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and wellbeing trends support demand for paediatric consumer health
Bayer benefits from perception of high quality and reliability
Pharmacies remain key for paediatric consumer health, with e-commerce also on the rise
PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by the expansion of pharmacies and overarching health and wellbeing trends
Leading brands will continue to benefit from wide availability and strong promotions
Price sensitivity will stimulate the presence of discounts and promotions
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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