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Consumer Health in Egypt

Publisher Euromonitor International
Published Sep 30, 2025
Length 95 Pages
SKU # EP20464050

Description

Consumer health in Egypt continues to show resilience despite the ongoing economic challenges, with consumers prioritising self-care and placing a stronger emphasis on preventative healthcare. Significant growth is reported in key categories including vitamin and dietary supplements, whilst there is an emphasis on supporting bone health, energy, and immunity. Weight management also continues to be a fast-growing segment, underpinned by the increased health consciousness post-pandemic and a wider...

Euromonitor International's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

95 Pages
Consumer Health in Egypt
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN EGYPT
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Analgesics is bolstered by the self-medication trend
The competitive landscape is fragmenting
Expansion of retail e-commerce distribution
PROSPECTS AND OPPORTUNITIES
Growing demand for OTC pain relief
Local brands will continue to capitalise on new growth opportunities
Increasing rates of chronic pain and lifestye-induced health issues
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Seasonality bears strong influence on category performance
Major players have wide portfolios
Pharmacy channel dominates OTC distribution
PROSPECTS AND OPPORTUNITIES
Rapid market expansion will make products more accessible
Multi-ingredient and immunity-boosting formulations
Rising demand for herbal and natural remedies
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies are in high demand in Egypt
Highly fragmented landscape where others hold the bulk of sales
Pharmacies dominate sales of digestive remedies
PROSPECTS AND OPPORTUNITIES
Digestive remedies faces modest outlook
Rising demand for natural, probiotic & herbal products
Untapped demand for paediatric digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Products tested by dermatologists garner consumers’ trust
Leading players lose share as competitive landscape fragments
Consumers favour pharmacists for advice
PROSPECTS AND OPPORTUNITIES
Further innovations and variety of products
Diverse preferences between rural and urban areas will prevail
Preventative skin care trend to gain traction
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN EGYPT
2025 DEVELOPMENTS
NRT smoking cessation aids remain marginal, with limited growth prospects
SLEEP AIDS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift towards natural sleep remedies
Relatively limited range of sleep aids
Pharmacies have sole distribution of sleep aids
PROSPECTS AND OPPORTUNITIES
Shift towards natural remedies will bolster sales
Digital platforms potentially offer a new route to market
Rising demand in urban areas
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2020-2025
Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventative and digital eye-health solutions boost sales
Preventative and digital eye care solutions boost sales
Pharmacies dominate in eye care
PROSPECTS AND OPPORTUNITIES
Growth driven by need for affordable eye care products
Eye drops is the most common treatment
Increased demand for paediatric eye care
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth in wound care
Local brands cater to price sensitivity and impulse buying behaviour
Supermarkets and retail e-commerce grow share from low base
PROSPECTS AND OPPORTUNITIES
Steady demand fuelled by impulse purchases
Consumers will remain price sensitive
Innovative designs will be used to stimulate consumer interest
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2020-2025
Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rapid growth in vitamins category supported by social media
Local players monopolise a highly fragmented competitive landscape
Pharmacists remain key players in the promotion of vitamins brands
PROSPECTS AND OPPORTUNITIES
Bright outlook as more consumers turn to vitamins
Local brands will continue to boom in vitamins landscape
Consumers will continue to be price sensitive due to the current economic situation
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong demand and growth in the category
Local brands take centre stage in highly fragmented competitive landscape
Pharmacy channel largely controls distribution of dietary supplements
PROSPECTS AND OPPORTUNITIES
Moderate growth as focus on preventative health gains momentum
Consumer preferences differs in urban and rural areas
Price sensitivity will remain a factor among the Egyptian population at large
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heavy competition from antidiabetic injections used for weight-loss
Weight management players also venture into anti-diabetic injections
Pharmacies is dominant channel for weight loss
PROSPECTS AND OPPORTUNITIES
Strong competition from alternative options
Unhealthy lifestyles in Egypt will drive demand
Will we see a rise in domestic antidiabetic medications to rival Ozempic and the like?
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Social media plays a huge role in sports nutrition
Optimum Nutrition Inc holds a significant share
Sports nutrition products are widely available to buy at gyms
PROSPECTS AND OPPORTUNITIES
Steady growth on the horizon for sports nutrition
Online coaching will drive demand for sports nutrition
AI influence on the category
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifts in consumer behavior towards herbal and natural ingredients
Heavily fragmented competitive landscape
Pharmacy channel dominates with professional recommendations key in this category
PROSPECTS AND OPPORTUNITIES
Price sensitivity denotes need for affordable products
Science-backed evidence remains important
Social media supports traditional/herbal products
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Paediatric consumer health enjoys robust growth
Paediatric consumer health follows similar trends to those seen more widely
Pharmacy channel dominates the distribution of paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected due to necessary baseline demand
Competitive market requires innovation
Relatively inelastic demand provides steady demand
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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