
Consumer Health in Egypt
Description
Consumer Health in Egypt
Consumer health trends in Egypt reflect a dynamic landscape in 2024, shaped by evolving consumer priorities and industry influences. There is a continued emphasis on holistic wellbeing, with consumers seeking integrated approaches that address physical, mental, and emotional health. We also continue to see a focus on immunity-boosting supplements, herbal remedies, overall health hygiene, and preventive healthcare measures, as inspired by the era of the COVID-19 pandemic.
Euromonitor International's Consumer Health in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
100 Pages
- Consumer Health in Egypt
- Euromonitor International
- October 2024
- List Of Contents And Tables
- CONSUMER HEALTH IN EGYPT
- EXECUTIVE SUMMARY
- Consumer health in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Ongoing popularity of analgesics leads to robust sales
- Consumers’ purchasing behaviour differs from rural to urban areas
- Expansion of distribution channels towards an omnichannel approach
- PROSPECTS AND OPPORTUNITIES
- Analgesics will maintain healthy growth thanks to strong baseline demand
- Further innovation expected in combination analgesics
- Local brands will continue to see and embrace opportunities
- CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal and natural remedies remain very popular for treating coughs and colds
- Combination drugs which include immunity boosters are perceived as high value
- Seasonality of illness influences demand
- PROSPECTS AND OPPORTUNITIES
- Combination drugs expected to remain popular with consumers
- Inflationary pressures will continue to influence consumer buying behaviour
- Demand for natural remedies will continue over the forecast period
- CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
- DIGESTIVE REMEDIES IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales in digestive remedies supported by ongoing awareness of the importance of gut health
- Unhealthy eating habits contributes to increase demand for digestive aids
- A highly fragmented category with a wide variety of options
- PROSPECTS AND OPPORTUNITIES
- Natural and herbal products will continue to be in demand
- Busy lifestyles, poor economic factors and chronic diseases will continue to support demand
- Inflationary pressures will continue to influence consumer purchasing behaviour
- CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
- DERMATOLOGICALS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Social media and influencer trends play a huge role for skin and hair care
- Consumers seek good value for money without compromising on quality
- Consumers trust “approved by doctors” citations
- PROSPECTS AND OPPORTUNITIES
- Further innovations and dynamism expected
- Consumers expected to take a quality over quantity approach
- Preventative skin care trends will remain popular
- CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
- NRT SMOKING CESSATION AIDS IN EGYPT
- 2024 DEVELOPMENTS
- NRT smoking cessation aids remain marginal, with limited growth prospects
- CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
- CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
- SLEEP AIDS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong baseline demand for sleep aids in Egypt
- Natural remedies on the rise
- Limited variety or options available, due to regulatory and market constraints
- PROSPECTS AND OPPORTUNITIES
- Natural remedies expected to grow further over the forecast period
- Affordable price points will remain important for sleep aids to maintain sales
- Health trends likely to highlight dangers of dependence on sleeping pills
- CATEGORY DATA
- Table 44 Sales of Sleep Aids: Value 2019-2024
- Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
- Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
- Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
- Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
- EYE CARE IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Increasing use of digital devices leads to growing demand for eye care
- Awareness of UV protection and the very hot climate also support demand
- Growing focus on eye health in children
- PROSPECTS AND OPPORTUNITIES
- High pollution levels and screen use will continue to drive sales
- Eye drops continues to be the most common form of treatment
- Refreshing eye drops remain essential in the day-to-day lives of consumers
- CATEGORY DATA
- Table 50 Sales of Eye Care by Category: Value 2019-2024
- Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
- WOUND CARE IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- A large selection of products to choose from in a rather mature category
- Consumers tend to purchase wound care only when needed
- Ongoing challenges to growth include the non-essential nature of wound care products
- PROSPECTS AND OPPORTUNITIES
- Purchasing behaviour will continue to be influenced by price over the forecast period
- A wider range of innovative products expected to be launched
- Some challenges remain, leading to suppressed potential growth
- CATEGORY DATA
- Table 56 Sales of Wound Care by Category: Value 2019-2024
- Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
- VITAMINS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales in vitamins benefit from overall health trends
- EVA Pharma tipped as a name to watch
- Pharmacists remain key players in the promotion of vitamins brands
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth in vitamins expected in line with overall health trends
- Price sensitivity will continue, thus affordability remains important
- Combination products offer multiple benefits and potential cost savings
- CATEGORY DATA
- Table 62 Sales of Vitamins by Category: Value 2019-2024
- Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
- DIETARY SUPPLEMENTS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Dietary supplements benefit from overall health and wellbeing trends
- Trends towards natural and herbal options support dietary supplements
- Focus on nutritional deficiencies due to busy lifestyles and dietary choices
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth expected to follow health and wellness trends
- Price sensitivity will continue, thus affordability remains important
- Preventative and holistic approaches support ongoing growth
- CATEGORY DATA
- Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
- WEIGHT MANAGEMENT AND WELLBEING IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Traditional weight management aids face competition from antidiabetic medications
- Social media trends support weight management options connected to healthy lifestyles
- Alternative weight loss options also pose competition
- PROSPECTS AND OPPORTUNITIES
- Ongoing competition from alternatives expected
- Unhealthy lifestyles overall support demand for weight management options
- Will we see a rise in domestic antidiabetic medications to rival Ozempic and the like?
- CATEGORY DATA
- Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
- SPORTS NUTRITION IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Social media trends help to support sports nutrition as part of a healthy lifestyle
- E-commerce and direct to consumer sales offer convenience
- Growing variety in sports nutrition, offering options for different needs
- PROSPECTS AND OPPORTUNITIES
- Ongoing migration towards sustainable products expected
- Social media continues to play a key part in health awareness
- Personalised nutrition plans and AI set to define the future
- CATEGORY DATA
- Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
- HERBAL/TRADITIONAL PRODUCTS IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Herbal/traditional products is a winner, thanks to aligning with health and local trends
- Ongoing holistic health education continues to support trends
- Traditional remedies become increasingly integrated into modern practices
- PROSPECTS AND OPPORTUNITIES
- Price sensitivity will continue, although some beneficial products are seen as essential
- Science-backed evidence remains important
- Social media supports traditional/herbal trends
- CATEGORY DATA
- Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
- PAEDIATRIC CONSUMER HEALTH IN EGYPT
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Paediatric consumer health follows similar trends to those seen more widely
- Seasonality influences cough and cold medications for children
- Natural and organic products in high demand in paediatric consumer health
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth expected due to necessary baseline demand
- Herbal/traditional products will continue to attract attention
- Allergies become more commonplace, inspiring opportunities and competition
- CATEGORY DATA
- Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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