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Consumer Health in Ecuador

Publisher Euromonitor International
Published Sep 23, 2025
Length 89 Pages
SKU # EP20439487

Description

The operating environment in Ecuador was particularly challenging during the review period. In 2024, the country faced significant disruptions, including widespread power outages and a severe security crisis. These factors had a direct and adverse impact on the country’s economy, which contracted by 2%. While 2025 has been relatively more stable, the projected growth of around 1.6% by year-end will not be enough to offset the previous year’s decline. Adding to these short-term challenges is a st...

Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

89 Pages
Consumer Health in Ecuador
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Blurring Rx and OTC boundaries in analgesics
Distribuidora Farmaceutica Ecuatoriana Difare maintains its lead as consumers increasingly shift to topical analgesics
Pharmacy-driven influence shapes analgesics purchases
PROSPECTS AND OPPORTUNITIES
Sustained growth ahead
Innovation momentum carries into forecast period despite 2025 slowdown
Health-driven preferences shape forecast period amid regulatory challenges
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Respiratory viruses spur new demand for cough, cold, and allergy remedies
Laboratorios Siegfried SAS leads with its trusted Alercet brand
Pharmacies remain dominant despite e-commerce gaining ground
PROSPECTS AND OPPORTUNITIES
Modest growth supported by seasonal illness, pollution and innovation
Rise of lifestyle allergy management
Corrective over preventive: forecast implications
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies: everyday essentials in a culture of culinary richness and risk
Farmayala leads with its widely endorsed Digestotal brand
Pharmacies dominate sales, while e-commerce surges
PROSPECTS AND OPPORTUNITIES
Ageing population, rising health consciousness and innovation support growth
Formulation stagnation slows innovation, while marketing takes the lead
The probiotic blind spot: untracked growth outside the digestive remedies category
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Beauty, stress and hygiene drive growth in 2025
Bayer leads, supported by its well-established portfolio of trusted brands
Tursted pharmacies maintain their lead in 2025
PROSPECTS AND OPPORTUNITIES
Sustained growth driven by beauty, wellness, and active lifestyles
Breaking barriers: how awareness and innovation are fuelling growth in vaginal antifungals
Self-treatment culture and easy Rx access
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care maintains growth momentum in 2025
Tecnoquímicas leads, while Nexcare benefits from strategic changes
Pharmacies dominate, while e-commerce begins to gain traction
PROSPECTS AND OPPORTUNITIES
Wound care poised for continued growth
Innovation to meet evolving consumer needs
Licensed wound care products show little development
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Decline in 2025 driven by reduced vitamin C demand amid economic constraints
Bayer maintains its lead despite share loss
Pharmacies maintain their lead, while direct selling emerges as the fastest-growing platform amid economic pressures
PROSPECTS AND OPPORTUNITIES
Vitamins faces further decline as economic pressures persist
Vitamin D gains medical backing, but regulatory barriers limit market visibility
Preventive health shifts toward holistic approaches
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable growth amid economic challenges and market maturation
Sanofi leads with its strong portfolio and market presence
Pharmacies maintain their dominance, while direct selling and e-commerce gain relevance
PROSPECTS AND OPPORTUNITIES
Modest growth driven by probiotics and fish oils/omega fatty acids, while collagen products decline
Probiotics lead innovation through new formats and strong digestive health positioning
Ageing population drives demand for functional dietary supplements
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, self-image, and quality of life remain priorities, supporting steady growth in 2025
Abbott leads with trusted brands, while Fuxion drives growth through direct selling
Direct selling dominates distribution, while supermarkets record the fastest growth
PROSPECTS AND OPPORTUNITIES
Moderate growth supported by increased consumer interest in health, physical appearance, and preventive care
GLP-1 treatments and bariatric surgery reshape the weight loss landscape
Ageing population and active longevity create opportunities
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition gains momentum amid evolving health and fitness trends
Omnilife leads, while Deposito Dental Neo-Tec drives growth through expanded retail footprint
One-on-one interaction and personalised product recommendations ensure direct selling leads
PROSPECTS AND OPPORTUNITIES
Strong growth led by non-protein products
Well-trained sales staff essential to ensure consumers understand product benefits
Health and wellness culture fuels expansion
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products sees flat performance amid shifting consumer priorities
Herbalife leads, while Laboratorios Dr A. Bjarner drives growth
Pharmacies benefit from their wide product portfolios and consumer trust
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to experience steady growth
Lifestyle-driven demand
Limited innovation impacts growth prospects
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth despite declining birth rates
Laboratorios Siegfried gains ground with its dual-brand strategy
Pharmacies remain the leading channel, while e-commerce sees fastest growth
PROSPECTS AND OPPORTUNITIES
Steady growth supported by parents’ willingness to prioritise their children’s health
Innovation to play a key role in driving category growth
Demographic dynamics shape shape the performance and direction of paediatric consumer health
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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