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Consumer Health in Croatia

Publisher Euromonitor International
Published Sep 30, 2025
Length 80 Pages
SKU # EP20464045

Description

Total current value sales growth for consumer health in Croatia in 2025 is expected to be moderately lower than in 2024. This is primarily because pricing pressures have receded somewhat amidst a more stable inflationary environment, though the slowdown also reflects encroaching maturity and the fact that the country’s population has been in decline for several years due to falling birth rates and high levels of emigration.

Euromonitor International's Consumer Health in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

80 Pages
Consumer Health in Croatia
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN CROATIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains resilient despite economic and demographic challenges
Belupo maintains sizeable overall lead
Analgesics distribution still confined to the pharmacies channel
PROSPECTS AND OPPORTUNITIES
Maturity and population decline will continue to restrict growth potential
Delivery systems likely to be a focal point for innovation
Interest in herbal/traditional varieties expected to increase
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weather conditions help to maintain robust demand
GSK Consumer Healthcare remains the leading manufacturer
Distribution still heavily concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
Overall demand expected to rise steadily
Combination products will continue to gain popularity
Herbal/traditional options likely to win over more consumers
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising incidence of digestive complaints supports stable demand
Pliva Hrvatska doo continues to lead digestive remedies
Pharmacies remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Self-medication trend and lifestyle factors will continue to buoy sales
Adoption of healthier dietary habits may temper growth prospects
Penetration of herbal/traditional products expected to rise further
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals continues to profit from rising health- and image-consciousness
Bayer remains the clear leader
Restrictive distribution regulations still favour pharmacies channel
PROSPECTS AND OPPORTUNITIES
Overall demand for dermatologicals set to remain solid
Added-value innovation likely to increase as volume sales slow
Competition from dermocosmetics expected to intensify
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demographic and lifestyle trends help to lift sales
Beiersdorf (Croatia) doo continues to lead wound care
Pharmacies remains the top distribution channel
PROSPECTS AND OPPORTUNITIES
Population ageing will remain a key demand driver
Gauze, tape and other wound care set to grow fastest in volume and value terms
Added-value innovation and segmentation expected to increase
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Preventive health trend continues to boost vitamins consumption
Atlantic Grupa dd maintains overall lead
Pharmacies remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Increasingly busy lifestyles and population ageing bode well for vitamins
Vitamin A and vitamin D expected to be the most dynamic performers
Segmentation likely to become more pronounced in multivitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing adoption of preventive health behaviours continues to bolster demand
Encian doo remains the leading player in dietary supplements
Distribution still concentrated in pharmacies
PROSPECTS AND OPPORTUNITIES
Most categories set to develop positively in volume and value terms
Greater diversification of delivery formats expected
Regulatory scrutiny and marketing activities should increase trust in health claims
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising health- and image-consciousness continue to lift demand
Herbalife retains overall lead
Direct selling remains the most important distribution channel
PROSPECTS AND OPPORTUNITIES
All categories projected to expand steadily in volume and value terms
Digitalistion trend expected to become more entrenched
Regulatory landscape likely to become more restrictive
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising participation in sports and fitness activities continues to drive demand
Optimum Nutrition Inc leads a fragmented competitive field
Health and personal care stores still the main distribution channel
PROSPECTS AND OPPORTUNITIES
Outlook for sports nutrition remains favourable
Sports protein RTD set to be the most dynamic performer
Product portfolios likely to become more segmented
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concerns about active pharmaceutical ingredients continue to boost demand
MCM Klosterfrau Vertriebsgesellschaft mbH remains the leading producer
Distribution is heavily concentrated in the pharmacies channel
PROSPECTS AND OPPORTUNITIES
Overall demand expected to remain buoyant
Herbal/traditional digestive remedies and herbal/traditional tonics set to grow fastest
Confidence in the efficacy of herbal/traditional products likely to rise further
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains stable despite falling birth rates
Private label penetration continues to rise
Distribution still dominated by pharmacies
PROSPECTS AND OPPORTUNITIES
Health concerns will continue to drive migration to child-specific products
Paediatric motion sickness remedies expected to be the most dynamic category
Delivery systems offering greater convenience set to become more widely available
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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