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Consumer Health in Costa Rica

Publisher Euromonitor International
Published Sep 30, 2025
Length 73 Pages
SKU # EP20464048

Description

Consumer health is expected to register moderate current value growth in Costa Rica in 2025. While there is deflationary pressure in the economy as a whole, this has not really fed into prices for consumers health products, which are considered expensive, especially compared with neighbouring countries. As such, there is a significant level of illicit products coming in from neighbouring countries. Commonly smuggled products are ibuprofen, diclofenac sodium and vitamins. Local brand Zepol is als...

Euromonitor International's Consumer Health in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

73 Pages
Consumer Health in Costa Rica
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN COSTA RICA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Acetaminophen registers highest value growth
Generics gain most value share
Warehouse clubs gain most value share
PROSPECTS AND OPPORTUNITIES
Futher healthy growth over forecast period
Increasing demand for more natural offerings
Analgesics increasingly added as functional benefit in wellness products
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Combination products register highest value growth
Halls medicated confectionery continues to be very popular
E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Continuing growth over forecast period
Continuing innovation keeps consumers engaged
Increasing demand for a more natural positioning
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuing demand, as stress and poor nutrition support sales
Generics are popular in digestive remedies
Pharmacies account for most value sales
PROSPECTS AND OPPORTUNITIES
Consumers will continue to turn to digestive remedies for immediate relief
Continuing innovation keeps consumers engaged, though growing offerings of probiotics in food could have a dampening effect
Blurring of lines between digestive remedies and other consumer health products
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals seen as essentials and this continues to support value sales
Bayer continues to have commanding lead
Pharmacies lead distrubtion, though e-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
Focus on a more natural positioning
Ageing population and climate change support growth 
Growing demand for haemorrhoid treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sticking plasters/adhesive bandages account for most value sales
3M continues to lead, but BDF has made significant gains over review period
Pharmacies continue to be main distribution channel
PROSPECTS AND OPPORTUNITIES
Modest growth over forecast period
Increasing offerings targeted at children
Increasing fitness activity supports growth
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume decline for vitamins
Harbin (GNC) continues to have commanding lead
Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
Vitamins return to growth
Increasing segmentation, as well as more focus on clean and natural offerings
Multivitamins register higher volume growth
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy value growth in 2025
Harbin (GNC) holds tight lead
Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
More focus on clean and natural offerings
Interest in probiotics and prebiotics continues
Opportunity for more segmentation
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Marginal value growth, as GLP-1 weight loss injections steal value share
Abbott pips GNC to gain top sport
Pharmacies lead distribution
PROSPECTS AND OPPORTUNITIES
Focus on innovation over forecast period
Increasing use of influencers for promotion
Growing demand for supplement nutrition drinks with a more natural positioning
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Strong performance in 2025
GNC (Harbin) continues to dominate
Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth over forecasr period
Sports protein RTD and protein/energy bars register healthy growth, due to their convenience
Pre-workout formulations increasingly popular
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Continuing heathy value sales
GNC continues to lead
Pharmacies offer the greatest variety
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth over forecast period
Couugh and cold offerings continue to be popular
Increasing focus on gut health will support herbal/traditional products
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN COSTA RICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing demand for a more natural positioning
Sanofi continues to lead, due to its successful Pharmaton brand
Pharmacies dominate distribution
PROSPECTS AND OPPORTUNITIES
Continuing growth over forecast period
Players focus on increasing palatibility
Paediatric consumer health becomes more customised
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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