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Consumer Health in Bulgaria

Publisher Euromonitor International
Published Sep 23, 2024
Length 102 Pages
SKU # EP19208849

Description

Consumer Health in Bulgaria


In 2024, consumer health in Bulgaria is expected to witness robust current value growth, while retail volume sales will continue to decline across most categories. Current value growth has been supported by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional packs which offer better value-for-money. Consumption levels r...

Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

102 Pages
Consumer Health in Bulgaria
Euromonitor International
September 2024
List Of Contents And Tables
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Analgesics bounces back as inflationary conditions subside
German multinational Bayer AG leads the competitive landscape
Pharmacies dominate the distribution of analgesics
PROSPECTS AND OPPORTUNITIES
Heavy advertising focus will remain prominent in analgesics
E-commerce growth has strong potential in analgesics
Innovation potential is higher in topical analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity drives consumers to shop abroad
Zaharni Zavodi AD is leading local player
Strong flu season delivers good results for decongestants
PROSPECTS AND OPPORTUNITIES
Longer allergy season results in stronger sales of antihistamines
Pharmacies will evolve as e-commerce channel evolves
Shortage of medical staff will drive the self-medication trend
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tourism revival supports sales of digestive remedies
Probiotics curb demand whilst inflation supports value sales
Digestive remedies is heavily reliant on advertising support
PROSPECTS AND OPPORTUNITIES
Ageing population will sustain demand for digestive remedies
E-commerce channel holds promising growth potential
More convenient formats to emerge in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Climate change lifts requirement for antipruritics
Renewed demand for topical allergy remedies/antihistamines and paediatric dermatologicals
Multinationals hold clear lead in dermatologicals
PROSPECTS AND OPPORTUNITIES
E-commerce sales set for further expansion
TV advertising is critical for brands to build and sustain awareness
Strong growth potential in hair loss treatments
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low consumer desire to stop smoking tobacco hinders category development
Nicorette has a near monopoly in NRT smoking cessation aids
NRT gum performs slightly better than NRT patches
PROSPECTS AND OPPORTUNITIES
Steady growth is forecasted but limitations are posed from competing products
Alternative smoking cessation products are emerging
E-commerce likely to grow despite category’s decreasing popularity
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing rise in sleep disorders supports sales
Novanight to extend its lead in sleep aids
Economic uncertainty and knowledge about the importance of sleep supports sales of sleep aids
PROSPECTS AND OPPORTUNITIES
Robust outlook for sleep aids in upcoming years
Proliferation of natural sleep aid products is anticipated
Traditional pharmacy outlets to lose some ground to e-commerce channel
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2019-2024
Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Allergy eye care sales suppressed by lower purchasing power
Competitive landscape is concentrated among multinationals
Pharmacies are dependable channel for eye care purchases
PROSPECTS AND OPPORTUNITIES
Proliferation of eye conditions to support future growth
New formats to deliver impetus to sales in eye care
Rising eye health awareness to influence supply and demand
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2019-2024
Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care still struggling to recover from pandemic-induced cutbacks
Stocking up on sticking plasters/ adhesive bandages supports category sales
Medica AD retains its leading position in wound care
PROSPECTS AND OPPORTUNITIES
More specialised wound care products expected to emerge
Expanding range of distribution channels to boost growth in upcoming period
Rural-based consumers and mountain tourism to spur growth in wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Vitamin D leads the strong performance of single vitamins
Actavis EAD holds overall lead in vitamins category
Home and personal care stores capture bigger share of vitamins sales
PROSPECTS AND OPPORTUNITIES
Single vitamins to gain status in minds of consumers
Consumers’ health agenda will provide underlying support to vitamins category
New formats to support more sophisticated consumer preferences
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2019-2024
Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ageing population and health prevention supports buoyant performance of dietary supplements
Probiotics remain a key focus for consumers with awareness rising amid TV advertising campaigns
Health and personal care stores and e-commerce elevate share of value sales
PROSPECTS AND OPPORTUNITIES
Strong growth potential for dietary supplements
Dynamic growth ahead for probiotic supplements
Personalised kits and subscription services to gain ground
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing consumer interest for weight management products
Meal replacement delivers solid performance
E-commerce gains popularity for weight management products
PROSPECTS AND OPPORTUNITIES
Sedentary lifestyles and obesity to fuel sales growth
Weight loss drugs may provide some competition
Greater diversity expected in meal replacement products
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition extends appeal to a broader consumer audience
Social media helps to shape purchasing decisions
Sports protein RTD products are losing appeal
PROSPECTS AND OPPORTUNITIES
Sports nutrition faces strong growth potential
E-commerce to make sports nutrition more accessible to consumers
International brands to retain a clear lead in sports nutrition
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Tradition of herbal and natural products strengthens in Bulgaria
Desire for clean products without side effects is driving sales
New opportunities for herbal products that have strong cultural relevance
PROSPECTS AND OPPORTUNITIES
Ageing population to boost sales of herbal/traditional products
Herbal/traditional growth potential in paediatric consumer health and dermatologicals
E-commerce sales to deliver new growth possibilities
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BULGARIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for paediatric dermatologicals linked to climate change
Nurofen is leading brand in paediatric consumer health
Pharmacy stores remain a vital channel for purchasing and gaining advice
PROSPECTS AND OPPORTUNITIES
Falling birth rate to hinder volume sales potential
Young parents likely to be enticed by new kid-friendly formats
Players to expand the range of affordable products on offer
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

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