
Consumer Health in Bulgaria
Description
Consumer Health in Bulgaria
Although COVID-19 is no longer disrupting consumer health, the resurgence in new coronavirus infections during the summer period could potentially have a knock-on impact during the second half of the year. Most consumer health categories are seeing strong current value growth rates in 2022 thanks to more stable demand coupled with the rising costs and inflation which is boosting the retail sales prices across consumer health categories. The trend towards self-medication continues to have positiv...
Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Although COVID-19 is no longer disrupting consumer health, the resurgence in new coronavirus infections during the summer period could potentially have a knock-on impact during the second half of the year. Most consumer health categories are seeing strong current value growth rates in 2022 thanks to more stable demand coupled with the rising costs and inflation which is boosting the retail sales prices across consumer health categories. The trend towards self-medication continues to have positiv...
Euromonitor International's Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
103 Pages
- Consumer Health in Bulgaria
- Euromonitor International
- October 2022
- List Of Contents And Tables
- CONSUMER HEALTH IN BULGARIA
- EXECUTIVE SUMMARY
- Consumer health in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer health?
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
- Table 2 Life Expectancy at Birth 2017-2022
- MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2017-2022
- Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
- Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
- Table 7 Distribution of Consumer Health by Format: % Value 2017-2022
- Table 8 Distribution of Consumer Health by Format and Category: % Value 2022
- Table 9 Forecast Sales of Consumer Health by Category: Value 2022-2027
- Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
- APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
- DISCLAIMER
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- ANALGESICS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Analgesics witnesses robust value growth amidst higher inflation
- Paediatric analgesics recovers as in-person classes resume
- Topical analgesics outperforms systemic analgesics in 2022
- PROSPECTS AND OPPORTUNITIES
- Self-medicating trend to drive growth of analgesics
- Higher inflation to push up unit prices and raise consumer’s price sensitivity
- E-commerce sales of analgesics to achieve double-digit percentage growth rates in the forecast period
- CATEGORY DATA
- Table 11 Sales of Analgesics by Category: Value 2017-2022
- Table 12 Sales of Analgesics by Category: % Value Growth 2017-2022
- Table 13 NBO Company Shares of Analgesics: % Value 2018-2022
- Table 14 LBN Brand Shares of Analgesics: % Value 2019-2022
- Table 15 Forecast Sales of Analgesics by Category: Value 2022-2027
- Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Post COVID-19 normalisation and unmasking results in higher demand for cough, cold and allergy (hay fever) remedies
- Self-medicating trend support cough, cold and allergy (hay fever) to achieve strong growth
- Higher levels of pollen (hay fever) allergies drives recovery in demand for allergy remedies
- PROSPECTS AND OPPORTUNITIES
- Self-medication and socioeconomic factors to sustain value growth in cough, cold and allergy (hay fever) remedies
- Nasal sprays set for strong growth over the forecast period
- E-commerce sales of cough, cold and allergy (hay fever) faces promising future
- CATEGORY DATA
- Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
- Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
- Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
- Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
- DIGESTIVE REMEDIES IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Digestive remedies maintains robust value growth rate
- Niche digestive remedies categories achieve fastest growth
- E-commerce helps digestive remedies grow strong and diversify
- PROSPECTS AND OPPORTUNITIES
- Promising growth anticipated for digestive remedies
- Motion sickness remedies to recover as travel resumes in the post-COVID period
- E-commerce to continue to boost performance of digestive remedies
- CATEGORY DATA
- Table 23 Sales of Digestive Remedies by Category: Value 2017-2022
- Table 24 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
- Table 25 NBO Company Shares of Digestive Remedies: % Value 2018-2022
- Table 26 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
- Table 27 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
- Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
- DERMATOLOGICALS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Rising demand drives strong growth of dermatologicals
- Paediatric dermatologicals grows fastest in 2022
- Topical antifungals and cold sore treatments achieve strong retail value growth
- PROSPECTS AND OPPORTUNITIES
- As major categories mature dermatologicals set to slow down compared to review period
- Medicated shampoos to outperform other categories in the forecast period
- Self-medication and e-commerce will help dermatologicals maintain stable value growth amidst growing pressure from mainstream skin care products
- CATEGORY DATA
- Table 29 Sales of Dermatologicals by Category: Value 2017-2022
- Table 30 Sales of Dermatologicals by Category: % Value Growth 2017-2022
- Table 31 NBO Company Shares of Dermatologicals: % Value 2018-2022
- Table 32 LBN Brand Shares of Dermatologicals: % Value 2019-2022
- Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
- Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
- Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
- NRT SMOKING CESSATION AIDS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Moderate growth of NRT smoking cessation aids as consumer base shrinks
- NRT gum outperforms NRT patches
- E-commerce positively impacts sales of NRT patches and brand availability
- PROSPECTS AND OPPORTUNITIES
- Consumer base will continue to shrink as value sales faces minimal decline
- NRT gum to see minimal positive growth over the forecast period
- E-commerce to increase retail value share of NRT smoking cessation products
- CATEGORY INDICATORS
- Table 36 Number of Smokers by Gender 2017-2022
- CATEGORY DATA
- Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
- Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
- Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
- Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
- SLEEP AIDS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- COVID-19 stress continues to impact demand for sleep aids
- Stressful and fast-paced living leads to sleep disorders
- E-commerce helps sleep aids diversify product and brand offering
- PROSPECTS AND OPPORTUNITIES
- Sleep aids value growth will moderate but consumer demand remains strong
- Premiumisation trend to have positive impact on sleep aids
- E-commerce to boost future sales of sleep aids
- CATEGORY DATA
- Table 43 Sales of Sleep Aids: Value 2017-2022
- Table 44 Sales of Sleep Aids: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Sleep Aids: % Value 2018-2022
- Table 46 LBN Brand Shares of Sleep Aids: % Value 2019-2022
- Table 47 Forecast Sales of Sleep Aids: Value 2022-2027
- Table 48 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
- EYE CARE IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Eye care continues to witness strong consumer demand in 2022
- Allergy eye care outperforms standard eye care
- Despite maturity standard eye care keeps advancing its share thanks to innovation and new product development
- PROSPECTS AND OPPORTUNITIES
- Eye care growth to slow down relative to review period due to maturity
- Innovation will be required to keep consumers interested over the forecast period
- Alcon Laboratories Inc. is set to dominate eye care over the forecast period
- CATEGORY DATA
- Table 49 Sales of Eye Care by Category: Value 2017-2022
- Table 50 Sales of Eye Care by Category: % Value Growth 2017-2022
- Table 51 NBO Company Shares of Eye Care: % Value 2018-2022
- Table 52 LBN Brand Shares of Eye Care: % Value 2019-2022
- Table 53 Forecast Sales of Eye Care by Category: Value 2022-2027
- Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
- WOUND CARE IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Wound care on the mend as country gradually relaxes COVID-19 restrictions
- Accessibility of wound care products plays central role in category growth
- First aid kits continue to recover post-pandemic
- PROSPECTS AND OPPORTUNITIES
- Convenience to continue to have a positive impact on wound care
- First aid kits to maintain fastest growth over the forecast period
- Innovation and new product development to ensure stable growth of wound care
- CATEGORY DATA
- Table 55 Sales of Wound Care by Category: Value 2017-2022
- Table 56 Sales of Wound Care by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Wound Care: % Value 2018-2022
- Table 58 LBN Brand Shares of Wound Care: % Value 2019-2022
- Table 59 Forecast Sales of Wound Care by Category: Value 2022-2027
- Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
- VITAMINS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Vitamins witness slight recovery as demand patterns normalise
- Consumers stick to multivitamins as pandemic starts to ease
- Rising demand for other single vitamins to support specific ailments
- PROSPECTS AND OPPORTUNITIES
- Slower growth as consumers reduce demand for key vitamins
- Smaller vitamins categories to gain appeal as health awareness and prevention strategies pick up
- E-commerce sales to achieve double-digit growth over the forecast period
- CATEGORY DATA
- Table 61 Sales of Vitamins by Category: Value 2017-2022
- Table 62 Sales of Vitamins by Category: % Value Growth 2017-2022
- Table 63 Sales of Multivitamins by Positioning: % Value 2017-2022
- Table 64 NBO Company Shares of Vitamins: % Value 2018-2022
- Table 65 LBN Brand Shares of Vitamins: % Value 2019-2022
- Table 66 Forecast Sales of Vitamins by Category: Value 2022-2027
- Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
- DIETARY SUPPLEMENTS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Dietary supplements resume growth in 2022 after brief downturn
- Co-Enzyme Q10 faces growing appeal in 2022
- Fragmented competitive landscape creates need for regular product launches
- PROSPECTS AND OPPORTUNITIES
- Dietary supplements to see slowdown in value growth
- Co-Enzyme Q10 is set to remain the fastest-growing dietary supplement
- Probiotic supplements will see the fastest value sales growth in dietary supplements
- CATEGORY DATA
- Table 68 Sales of Dietary Supplements by Category: Value 2017-2022
- Table 69 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
- Table 70 Sales of Dietary Supplements by Positioning: % Value 2017-2022
- Table 71 NBO Company Shares of Dietary Supplements: % Value 2018-2022
- Table 72 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
- Table 73 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
- Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
- WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Weight management and wellbeing achieves strong value growth amidst growing focus on healthy living
- Weight loss supplements achieves fastest growth
- E-commerce is beneficial to the growth of weight management and wellbeing category
- PROSPECTS AND OPPORTUNITIES
- Weight management and wellbeing is set to accelerate its growth over the forecast period
- Social and mainstream media to continue to play key role in promoting dietary supplements
- Changing lifestyles and diets will boost growth prospects of weight management and wellbeing
- CATEGORY DATA
- Table 75 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
- Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
- Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
- Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
- Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
- Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
- SPORTS NUTRITION IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sports nutrition achieves double-digit value sales growth in 2022
- Protein/energy bars achieves fastest retail value growth in 2022
- As e-commerce accelerated sales of sports nutrition online posted strong double digit percentage growth in 2022
- PROSPECTS AND OPPORTUNITIES
- Sports nutrition to grow fastest over the forecast period
- Protein/energy bars set to be the fastest growing range over the forecast period
- E-commerce to further diversify sports nutrition brands and product portfolio offering
- CATEGORY DATA
- Table 81 Sales of Sports Nutrition by Category: Value 2017-2022
- Table 82 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
- Table 83 NBO Company Shares of Sports Nutrition: % Value 2018-2022
- Table 84 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
- Table 85 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
- Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
- HERBAL/TRADITIONAL PRODUCTS IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Health and wellness trends drive growth of herbal/traditional products in 2022
- Herbal/traditional dermatologicals achieves strongest retail value growth
- E-commerce sales of herbal/traditional products accelerates in 2022
- PROSPECTS AND OPPORTUNITIES
- Health and wellness trends to continue inspiring greater sales of herbal/traditional products
- Herbal/traditional digestive remedies to grow fastest over the forecast period
- The online channel will also shape the future growth of herbal/traditional products
- CATEGORY DATA
- Table 87 Sales of Herbal/Traditional Products by Category: Value 2017-2022
- Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
- Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
- Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
- Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
- Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
- PAEDIATRIC CONSUMER HEALTH IN BULGARIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Paediatric consumer health accelerates in 2022 as pandemic restrictions ease
- Paediatric dermatologicals achieves the strongest retail value growth
- Paediatric vitamins and dietary supplements also making strong progress
- PROSPECTS AND OPPORTUNITIES
- Paediatric consumer health faces strong growth potential
- Innovation and product development to drive sales in paediatric consumer health
- E-commerce offers strong growth opportunities for paediatric consumer health
- CATEGORY DATA
- Table 93 Sales of Paediatric Consumer Health by Category: Value 2017-2022
- Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
- Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
- Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
- Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
- Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
- Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
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