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Consumer Health in Brazil

Publisher Euromonitor International
Published Dec 18, 2025
Length 111 Pages
SKU # EP20677059

Description

Value sales of consumer health in Brazil rose steadily in 2025 as economic recovery improved consumer finances and raised household spending. With average unemployment sitting at 6.6% in 2024, the lowest rate since 2015, and falling to 5.4% in the third quarter of 2025, consumer optimism and purchasing power has improved, ultimately leading to an upward trend in household spending. Nonetheless, higher inflation driven by rising food prices is still a major concern in Brazil, a key factor leading...

Euromonitor International's Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

111 Pages
Consumer Health in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady pace of growth for analgesics
Sanofi-Aventis Farmacêutica continues to gain ground
Pharmacies remain the dominant channel
PROSPECTS AND OPPORTUNITIES
Moderate growth potential in value terms
Opella Healthcare Group SAS invests heavily
Competition between pharmacy and supermarket channel is set to intensify
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest growth is fuelled by the self-medication trend
Hypera SA extends its lead with paediatric formulas
Heavier investment in the pharmacy channel
PROSPECTS AND OPPORTUNITIES
Rising awareness of respiratory illnesses to boost sales
Developments in anti-allergy remedies
Promising outlook for generic products
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Viral infections boost demand for digestive remedies
Hypera SA supports position with trade marketing
Pharmacy channel plays a vital role
PROSPECTS AND OPPORTUNITIES
Proliferation of digestive remedies to provide growth impetus
First manufacturer gains certfication to produce soft gelatinous capsules in Brazil
Mercado Libre launches into the pharmaceutical sector
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Nappy treatments and medicated shampoos boost sales
Global players hold leading positions in dermatologicals
Pharmacies achieve a strong position
PROSPECTS AND OPPORTUNITIES
Brazilians are becoming keen to seek dermatological remedies
Mercado Livre could shake up distribution in the upcoming years
Expansion of dermatological specialist care
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vaping population boosts demand for smoking cessation aids
Heavily concentrated landscape amongst few players
Retail e-commerce shows significant growth
PROSPECTS AND OPPORTUNITIES
Positive growth outlook as consumers’ health comes first
Emerging technologies could boost category sales
Brazil’s national program against tobacco and global guidelines could influence public provisions
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand is linked to modern stresses
Natulab Laboratório SA reinforces its leading position
Pharmacy channel dominates in sleep aids
PROSPECTS AND OPPORTUNITIES
Moderate growth for sleep aids
Melatonin aligns with natural trend in sleep aids
Rising competition from new sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Drought and fires boost demand for eye care
Alcon Laboratórios do Brasil Ltda leads a concentrated landscape
Preference for buying eye care in pharmacy stores
PROSPECTS AND OPPORTUNITIES
Climate change predicted to be key driver of eye care
Players are investing to capitalise on growth of eye care sector
Mandatory ophthalmologic exams could boost demand for eye care
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady increase in demand for wound care
Cremer SA gains from wider distribution through supermarkets
Pharmacy channel enjoys prominent position
PROSPECTS AND OPPORTUNITIES
Wound care faces steady growth prospects
Private label development is anticipated over the forecast period
New law could potentially benefit supermarket channel
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamin consumption rises steadily in Brazil
Competitive landscape remains fragmented
Pharmacies lead with wide product portfolio
PROSPECTS AND OPPORTUNITIES
Strong growth potential for vitamins in upcoming period
Smaller players have scope to bring innovations to market
Law proposals to hamper illegal sales of vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising levels of stress and anxiety drive sales of dietary supplements
Sanofi-Aventis Farmacêutica Ltda claims a slim lead
Pharmacies are the go-to channel for dietary supplements
PROSPECTS AND OPPORTUNITIES
Dietary supplements face solid growth prospects
Heavy investments underline growth potential in dietary supplements
New legislation could support sales of legitimate products
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing increases significantly
Relatively concentrated landscape led by Abbott Laboratórios do Brasil
Category is reliant on multiple distribution channels
PROSPECTS AND OPPORTUNITIES
Strong progress anticipated for weight management and wellbeing
Phamaceutical players are ramping up investment
Expanding the market for weight management products in Brazilian grocery channels: Opportunities and challenges
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition reports dynamic results in 2025
Highly competitive landscape puts pressure on leading players
Small local grocers lead followed by retail e-commerce
PROSPECTS AND OPPORTUNITIES
Strong growth prospects for sports nutrition
Investment flows will support output expansion and marketing developments
New legislation for sports nutrition products
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for holistic wellness and sleep aids boosts demand
Hypera SA is leading player in fragmented landscape
Pharmacies hold dominant lead in herbal/traditional products
PROSPECTS AND OPPORTUNITIES
Modest growth comes with some limitations
Players capitalise on nutritional support required by GLP-1 remedies users
Herbal/traditional products gains traction within the national health system (SUS)
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Nappy rash treatments underscore development of paediatric consumer health
Johnson & Johnson leads with Hipoglós in 2025
Private label bolsters the performance of the pharmacy channel
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health expected to face slower growth
Retail e-commerce offers much future promise
Increased screen time may drive growing demand for paediatric products
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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