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Consumer Health in Bolivia

Publisher Euromonitor International
Published Sep 18, 2025
Length 86 Pages
SKU # EP20423799

Description

The consumer health market in Bolivia is facing persistent instability, a trend that has carried over from the previous year and which is expected to intensify in 2025. While the government has attempted to ease pressures by removing import tariffs on medicines and other medical supplies, these measures have been largely undermined by high inflation. A shortage of foreign currency and elevated bank charges are further driving up the costs of both imported raw materials and finished pharmaceutica...

Euromonitor International's Consumer Health in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

86 Pages
Consumer Health in Bolivia
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN BOLIVIA
EXECUTIVE SUMMARY
Consumer health in 2025: the big picture
Key trends in 2025
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Topical analgesics/anaesthetic leads growth
Laboratorio Bagó continues to lead the market amid mounting competition from generics
Local pharmacies dominate sales while e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics, despite economic pressures and impact of smuggled products
Sustainability concerns will reshape the market
Anticipated expansion of digital channels
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustained growth amid continuation of seasonal illnesses and environmental pressures
Local agility and strategic positioning strengthen INTI’s competitive edge
Pharmacies thrive by offering consumers affordable alternatives in times of economic uncertainty
PROSPECTS AND OPPORTUNITIES
Continued growth will be supported by post-COVID-19 health awareness and environmental factors
Players to focus on enhancing distribution and digital channels
Bagó Bolivia to pursue sustainable practices
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive enzymes leads growth
Laboratorios Bagó de Bolivia SA leads growth with probiotic solution
Pharmacies remains primary access point for affordable alternatives in times of economic hardship
PROSPECTS AND OPPORTUNITIES
Market will show resilience amid continuing economic challenges
INTI looks to enhance distribution and digital reach
Laboratorios Bagó de Bolivia looks to enhance sustainability credentials
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dermatologicals shows steady growth amid economic and health challenges
Local players maintain dominance in fragmented market
Pharmacies remains at the forefront of Bolivia’s dermatologicals market
PROSPECTS AND OPPORTUNITIES
Rising demand for accessible dermatological treatments among stress-affected Bolivians
Expected expansion of digital channels to boost growth
Laboratorios Bagó de Bolivia invests in sustainable practices
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wound care shows continued growth as Bolivians turn to self-care
3M continues to lead market amid rising competition
Pharmacies remain at the forefront of wound care distribution
PROSPECTS AND OPPORTUNITIES
Wound care will benefit from growing interest in self-care solutions
E-commerce initiatives and payment innovations will broaden access to wound care
Specialised wound care offerings will drive growth
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Vitamins face volume stagnation amid continuing economic strain
Herbalife maintains its lead, while Farmacorp gains traction
Direct selling faces competition as pharmacies gain ground
PROSPECTS AND OPPORTUNITIES
Vitamins will continue providing accessible preventive health solutions in price-sensitive market
Innovation will centre around multifunctional benefits and targeted health solutions
E-commerce and digital payment solutions will reshape customer experience
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2020-2025
Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market shows resilience amid economic challenges
Herbalife holds onto its lead, despite rising competition
Direct selling channel offers direct consumer engagement
PROSPECTS AND OPPORTUNITIES
Steady growth expected as new entrants gain ground
Digital innovation will reshape the consumer experience
Shift towards more specialised offerings, in line with growing consumer focus on preventive health
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weight management and wellbeing suffers from shifting consumer priorities
Herbalife leads while Santa Margarita targets price-sensitive consumers
Direct selling remains key while digital channel gains relevance
PROSPECTS AND OPPORTUNITIES
Scope for repositioning and functional focus
Digital channels to expand access and convenience
Innovative nutritional solutions could fuel market expansion
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sports nutrition market contracts amid economic challenges
Omnilife leads while Nexocorp shows strong sales momentum
Direct selling plays key role in fitness community
PROSPECTS AND OPPORTUNITIES
Players will adapt to offset decline through affordable, targeted innovations
Digital channels will increase accessibility
Egg-based protein solutions could gain ground amid economic pressures
CATEGORY DATA
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bolivians continue to favour herbal remedies as trusted, affordable alternatives
Herbalife leads fragmented market
Pharmacy channel remains key driver of sales
PROSPECTS AND OPPORTUNITIES
Herbal/traditional remedies will show lasting resilience
E-Commerce and digital payment systems set to transform the market
Moves to empower traditional medicine through policy integration
CATEGORY DATA
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN BOLIVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Parents increasingly turn to specialised consumer health options
Terbol leads highly concentrated paediatric vitamin and dietary supplements landscape
Pharmacies driving growth with affordable, targeted selections
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health to see continued growth, despite economic pressures
Chronic underfunding of public health services will support growth
E-Commerce will continue to gain traction
CATEGORY DATA
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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