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Consumer Health in Bangladesh

Publisher Euromonitor International
Published Oct 08, 2025
Length 52 Pages
SKU # EP20476185

Description

Consumer health in Bangladesh has seen very strong price increases, which dampen demand, as low- and middle-income consumers cannot afford the raised costs. As a result, some low-income consumers have turned to traditional treatments. The rate of inflation rate is high and consumers are cautious over spending. Most consumers have cut down on or eschewed purchases of less essential items to minimise expenditure.

Euromonitor International's Consumer Health in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

52 Pages
Consumer Health in Bangladesh
Euromonitor International
October 2025
List Of Contents And Tables
CONSUMER HEALTH IN BANGLADESH
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
CHART 1 Consumer Health: Leisure and Personal Goods Store
CHART 2 Consumer Health: Pharmacy
MARKET DATA
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
ANALGESICS
Key Data Findings
2025 Developments
Moderate value sales contraction of analgesics in 2025
Beximco Pharmaceuticals leads in analgesics
Pharmacies remains the dominant channel for analgesics in Bangladesh
Prospects and Opportunities
Moderate growth of analgesics over the forecast period
Ongoing investment in local players is positive for analgesics
Growing demand for modern packaged analgesics over herbal/traditional alternatives
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
Retail value sales of cough, cold and allergy (hay fever) remedies decline in 2025
Acme Laboratories and Square Pharmaceuticals retain their strong positions in this heavily concentrated category
Pharmacies retains a stronghold in the distribution of cough, cold and allergy (hay fever) remedies
Forecast period sales growth of cough, cold and allergy (hay fever) remedies
Enviromnetal and lifestyle changes stimuate new strains of coughs and colds
Rising health awareness, especially around the causes of allergies, benefits category sales over the forecast period
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES
Retail value sales of digestive remedies contract in 2025 due to price hikes
Social Marketing Co retains its lead in digestive remedies
Pharmacies maintains domination of digestive remedies
Moderate growth of digestive remedies over the forecast period due to ongoing environmental issues and unhealthy eating practices
Category sales boosted by investment in innovation
Growing health and wellness consciousness combined counter trend in uhealthy lifestyles promote demand for digestive remedies
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS
Dermatologicals benefits from growing demand caused by poor living conditions
Square Pharmaceuticals retains its lead and its dynamism in 2025
Pharmacies retains domination of dermatologicals
Rising forecast period sales stimulated by population pressures and pollution
New product development in the category specifically benefits generic topical antifungals
Rising health awareness boosts demand for dermatologicals as consumers increasingly turn to modern treatments and away from herbal/traditional products
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE
Marginal decline for sales of wound care in 2025
Wound care remains populated by multinationals
Wound care is widely available but mainly led by pharmacies and health and personal care stores
Growing momentum for sales of wound care
First aid kits grow in popularity
Consumers increasingly seek wound care that is user friendly, affordable and convenient
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS AND DIETARY SUPPLEMENTS
Price hikes discourage consumption of vitamins and dietary supplements with sales falling in 2025
Incepta Pharmaceuticals retains the category lead thanks to the popularity of its Calvimax and Proviten brands
Health and personal care stores remains the leading channel for vitamins and dietary supplements
Moderate growth of vitamins and dietary supplements over the forecast period
Growing move towards multifunctional vitamins as consumers are driven by price as well as convenience
Growing health and wellness trend shapes the forecast period performance of vitamins and dietary supplements
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING
Weight management and wellbeing remains a negligible category at the end of the review period
Leading global brands are available in the country although the category is too small to quantify shares
Health and personal care stores remains the leading channel with retail e-commerce experiencing growing momentum
Weight management and wellbeing remains a nascent category over the forecast period
Online advertising and product promotion grows in importance for weight management and wellbeing over the forecast period
No current legislation around weight management and wellbeing given the small size of this category
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION
Falling sales of sports nutrition as prices rise
Small category characterised by imports and feature whey protein
Health and personal goods stores, gyms and fitness centres remain the main channels for sports nutrition
Forecast period sales of sports nutrition hindered by lack of usage tradition in the country
Retail e-commerce and online advertisment and promotion on the rise for sports nutrition
Category development hampered by high prices
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS
Falling sales of herbal/traditional products in 2025
Square Pharmaceuticals remains an important player in herbal/traditional products
Pharmacies and health and personal care stores remain strongest for herbal/traditional products
Moderate growth of herbal/traditional products over the forecast period
Despite competition from unpackaged and home-made remedies, sales are supported by wider product availability
The Bangladesh Ayurvedic Medicine Manufacturers Association boosts awareness of health prevention
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030

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