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Consumer Health in Australia

Publisher Euromonitor International
Published Sep 18, 2025
Length 134 Pages
SKU # EP20423814

Description

Sales of consumer health have risen in current value terms in 2025, with vitamins and dietary supplements and sports nutrition being key growth drivers. Aggregate categories such as herbal/traditional products, allergy care and paediatric consumer health have performed similarly well. OTC consumer health has registered a strong performance in 2025 in current value terms, with cough, cold and allergy (hay fever) remedies registering the most dynamic growth. Weight management and wellbeing, howeve...

Euromonitor International's Consumer Health in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

134 Pages
Consumer Health in Australia
Euromonitor International
September 2025
List Of Contents And Tables
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2025: The big picture
2025 Key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Focus on chronic pain shaping demand for OTC analgesics
The competitive landscape within analgesics is shaped by strategic business restructuring, consumer demand and community involvement in 2025
Scheduling changes and mergers impact pharmacies
PROSPECTS AND OPPORTUNITIES
Analgesics set to remain in demand with further innovation epxected
Australian Government prioritises accessibility of healthcare solutions
CSR and sustainability developments come to the fore
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Extended flu and allergy seasons boost demand
Allergic rhinitis (hay fever) remains highly prevalent in Australia
Johnson & Johnson leads but faces mounting competition
PROSPECTS AND OPPORTUNITIES
Focus on self-medication set to fuel healthy growth over the forecast period
Digital tools helping consumers to track symptoms and improve outcomes
Players focusing on new packaging recycling initiatives
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Digestive remedies benefits from heightened focus on the importance of gut health
Australian shoppers stick to tried and tested brands
Supermarkets and pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Demographic, lifestyle and health-related factors set to boost demand for laxatives
Local consumers becoming more proactive in identifying and tracking diestive issues
Increasing GLP-1 usage could have a positive impact on the category
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers are seeking a diverse range of treatments for skin health issues
Competitive landscape remains highly fragmented
Pharmacies dominate with a grwing focus on omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Increasing consumer awareness creating demand and inspiring innovation
Healthtech aims to destigmatise taboo topics in men’s health
Herbal/traditional products attracting interest in treating headlice
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains strong as Australia pushes towards a smoke-free future
Competition sees a shake up as Haleon divests its global NRT portfolio
Pharmacies benefit from a major overhaul of Australia’s vaping laws
PROSPECTS AND OPPORTUNITIES
Ease of access to NRT smoking cessation aids likely to ensure steady demand
Digital developments helping smokers on the path to quitting
New vaping laws could benefit sales of NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stress, anxiety and sleeping problems a growing concern for Australians
Sleep aids faces competition from vitamins and dietary supplements
New product development addresses specific needs such as recovery from jet lag
PROSPECTS AND OPPORTUNITIES
Demand set to benefit from growing focus on the importance of a good night’s sleep
Focus shifting to novel ingredients and innovative formulations
Women’s health and wellbeing under the spotlight
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2020-2025
Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting lifestyle patterns and increased screen time boosting sales of eye care
International players lead with a wide portfolio of products
Pharmacies dominate thanks to a trusted position and a broad product range
PROSPECTS AND OPPORTUNITIES
Eye care to benefit from focus on hygiene and preventative care
Consumers looking for healthy eyes that also look great
Social responsibility efforts a growing focus of eye care companies
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2020-2025
Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sticking plasters/adhesive bandages remains the key focus of demand
Elastoplast and Band-Aid continue to compete closely for the lead
Chronic Wound Consumables Scheme officially launched in June 2025
PROSPECTS AND OPPORTUNITIES
Moderate growth anticipated for wound care over the forecast period
Partnering with athletes and sports sponsorship to remain a key marketing tool
Strategic restructuing of pharmacies likely to pose a threat to supermarkets
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand for vitamins continues to rise despite economic pressures
Personalised blends, strategic shake-ups and new product development shape the competitive landscape
Consolidation of the pharmacies channel sparks strategic retail shifts
PROSPECTS AND OPPORTUNITIES
Vitamins set for continued growth but the market faces increasing scrutiny
Hyper-personalised nutrition set to become more mainstream over forecast period
TGA announces intention to tighten labelling standards for large-format multivitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2020-2025
Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seeking solutions for emotional, digestive and holistic health
Local brands benefit from their reputation for safety, quality and transparency
TGA continues to ensure the quality, safety and efficacy of listed medicines in 2025
PROSPECTS AND OPPORTUNITIES
Sales set to focus on digestive and mental health, brain function, joint support and immunity
Market opportunities exist for omnichannel innovation and direct-to-consumer sales
Regulatory headwinds could lead to alternative delivery systems
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rapid rise of prescription weight loss drugs hits demand for weight management and wellbeing
Competition remains a healthy mix of local, international and specialist players
Pharmacies and direct selling remain the leading distribution channels
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing will need to adapt to survive
How Eucalyptus is redefining weight management and wellbeing
Despite society’s obsession with weight, experts urge compassion and caution
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Australia’s sports nutrition market continues to thrive
Vitaco Health strengthens its leadership through new innovations
Sports nutrition sees strong sales through retail e-commerce
PROSPECTS AND OPPORTUNITIES
Sports nutrition to continue evolving to meet a variety of needs and lifestyles
Rollout of same-day delivery could drive further push towards e-commerce
Local manufacturers target GLP-1 users through targeted nutrition innovation
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Herbal/traditional products gain prominence as brands launch new products
Leading players at the forefront of innovation in formulations, formats and quality
Herbal/traditional products benefit from strong and expanding distribution presence
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products set to gain prominence
Labelling standards likely to tighten over the forecast period
Herbal/traditional products expected to face cross-category competition
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand grows on the back of rising awareness of preventative care
New product launches drive growth in paediatric consumer health in 2025
Australia the “world’s allergy capital” driving growth in paediatric allergy remedies
PROSPECTS AND OPPORTUNITIES
Wellness movement and focus on allergies set to be key growth drivers
Declining birth rates set to reshape the market and brand strategy in Australia
Health concerns raised around melatonin supplements for children
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

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